Leading the design and implementation of the GTM strategy - also managing the Revenue Operations team; overseeing all processes and systems across Marketing, Sales and Customer Success

Working with various small business’ (start-up and established) to advise on the development of commercial strategies and implementation of processes across Marketing, Sales and Customer Success.

Leading the development of commercial operations for Peakon - covering Marketing, Sales and Customer Success. Following Workday's acquisition of Peakon; led the integration of Peakon's commercial function into the global Workday model.

Having received a Series-A investment, I was brought in as the Global Head of Sales Operations to build and implement the core commercial processes that will enable the international growth strategy

As a member of the company board, I came in under a 1yr contract, to lead the creation of a long-term commercial strategy across all of the Group businesses. Smart Currency is a privately-owned group of B2B and B2C companies; managing FX strategy for businesses and private individuals. Along with SaaS FinTech products

At the world’s largest B2B exhibition company, I created and then managed a new Sales Operations and CRM department to support the EMEA and Asia sales teams.

Led multiple global-scale change projects; delivering new frameworks for sales pipeline, forecasting & key account planning, sales incentive models, and ‘go-to-market’ strategies.

Business Development Manager – 2011 – 2014: Developing new business sales and existing account renewals across the UK and Nordic regions.

Working in the newly created Commercial Development function for Manchester United Football Club, I undertook a 6month contract to come in and oversee the creation of a sales support team; hiring a team to enable the effective day-to-day operations.

Managing all inbound leads for the SME market offering. Managing the full sales cycle from lead to sales closure and subsequent onboarding. Increased revenue by over 20% for the SME segment achieving all sales targets each year.