Responsible for:- Driving engagement with Independent Practices and Community Health Centers around Aledade’s Value Based Care mission and vision. - Deeply understand, frame, and plan communication around the benefits of a VBC partnership, across 34+ states, practices and health centers of all sizes.

Led team providing strategic guidance, customer engagement and marketing/communications related to financial oversight of $10 billion+ COVID program for the Uninsured and Underinsured. Engaged critical stakeholders to understand their needs, build critical relationships, educate, drive behavior change, manage project performance and success. Assessed quantitative and qualitative data on customer behaviors, payment amounts, geographies, timelines, etc to drive participation in the… Show more Led team providing strategic guidance, customer engagement and marketing/communications related to financial oversight of $10 billion+ COVID program for the Uninsured and Underinsured. Engaged critical stakeholders to understand their needs, build critical relationships, educate, drive behavior change, manage project performance and success. Assessed quantitative and qualitative data on customer behaviors, payment amounts, geographies, timelines, etc to drive participation in the program, achieve successful outcomes, and identify/remediate improper payments and fraud. Show less

• Led customer acquisition and growth strategy for a $140M business at Wayfair.com, including, managing complex and changing projects, marketing campaigns and timeline, stakeholders, strategic change initiatives, and P&L • Co-led 10+ channel, cross-functional holiday marketing campaign• Led ongoing efforts to digest and synthesize acquisition and retention data/trends to understand customer engagement and buying patterns, tailor acquisition activities, and remove pain points and… Show more • Led customer acquisition and growth strategy for a $140M business at Wayfair.com, including, managing complex and changing projects, marketing campaigns and timeline, stakeholders, strategic change initiatives, and P&L • Co-led 10+ channel, cross-functional holiday marketing campaign• Led ongoing efforts to digest and synthesize acquisition and retention data/trends to understand customer engagement and buying patterns, tailor acquisition activities, and remove pain points and obstacles to engagement• Led cross-functional work team (product development, partnerships, customer insights, business intelligence) to facilitate success of high-visibility projects, gain buy in, manage messaging and timelines • Engaged peer business units on strategic and innovative initiatives across product and technology, and presented on progress Show less

Healthcare tech company improving medical experience in sterilized settings:• Guided entrepreneurs through healthcare technology market assessment, and growth plan including soliciting feedback from hundreds of surgeons, Texas Medicaid regulators, and investors • Synthesized practitioner data to improve the core technology, understand relevant competitors and pricing, and execute marketing activities to transform how surgeons can adopt innovative technology relevant to mid and small… Show more Healthcare tech company improving medical experience in sterilized settings:• Guided entrepreneurs through healthcare technology market assessment, and growth plan including soliciting feedback from hundreds of surgeons, Texas Medicaid regulators, and investors • Synthesized practitioner data to improve the core technology, understand relevant competitors and pricing, and execute marketing activities to transform how surgeons can adopt innovative technology relevant to mid and small healthcare organizations• Built local marketing and communication plans to market the product in different states with differing regulations including: email, live events, strategic partnerships, organic social and display advertising Show less

Innovative Payments and rewards app that allows borrowers to "chip" away their student debt through everyday transactions: • Led customer acquisition and growth strategy for startup, including investment strategy/solicitation, user interviews, strategic partnership development: increased activated users by 50X • Engaged key student loan constituencies in focus groups and interviews, including: underserved/minority borrowers, lenders, servicers, banks, and regulatory bodies to solicit… Show more Innovative Payments and rewards app that allows borrowers to "chip" away their student debt through everyday transactions: • Led customer acquisition and growth strategy for startup, including investment strategy/solicitation, user interviews, strategic partnership development: increased activated users by 50X • Engaged key student loan constituencies in focus groups and interviews, including: underserved/minority borrowers, lenders, servicers, banks, and regulatory bodies to solicit opportunities for innovative approaches to alleviating debt • Managed high-profile initiatives for CEO including changing technology platforms and integrations• Company selected to participate in "500 startups" Bay Area accelerator • Featured in Apple App store twice in August of 2018 Show less

Strategy and technology consultant across healthcare and other sectors. Engagements included:• Led multiple initiatives as part of a cost/benefit analysis for a large physician group, as it was considering joining an ACO for the first time. Tasks included cost and process analysis to determine: how the ACO could help the group improve performance, realize cost savings/increased profitability, improve patient outcomes and improve physician/patient behavior• Lead change management… Show more Strategy and technology consultant across healthcare and other sectors. Engagements included:• Led multiple initiatives as part of a cost/benefit analysis for a large physician group, as it was considering joining an ACO for the first time. Tasks included cost and process analysis to determine: how the ACO could help the group improve performance, realize cost savings/increased profitability, improve patient outcomes and improve physician/patient behavior• Lead change management resource for a high-profile two-year, $50M, Salesforce.com CRM Agile technology development and implementation. Responsibilities included: interviewing stakeholders, and developing business requirements, client personas, field marketing and communication to drive adoption and use of new technology• Developed B2B and B2C marketing and communications for roll-out of mobile technology on behalf of a large US health insurer to encourage Value-Based-Care best practices with health plan participants, physicians, community partners and clinics, and Federal/State government partners• Developed and marketed service catalog for CIO; one-year project included determining budget and input costs, and marketing the services to customers• Received “Most Valuable Peer” Award for 2016 Show less

Management consultant focused on organizational and business process robustness. Engagements included:• Developed strategy for HHS/CMS to update its communication & collaboration processes with state Medicaid agencies• Co-led transformational change projects at multiple commercial and federal organizations. Projects included: marketing cost/benefit and stakeholder analysis, business process redesign and improvement and communications• Led 3-person team in identifying gaps and… Show more Management consultant focused on organizational and business process robustness. Engagements included:• Developed strategy for HHS/CMS to update its communication & collaboration processes with state Medicaid agencies• Co-led transformational change projects at multiple commercial and federal organizations. Projects included: marketing cost/benefit and stakeholder analysis, business process redesign and improvement and communications• Led 3-person team in identifying gaps and solutions to core strategic human capital challenges across 100-person government organization; redefined core competencies, strategic goals, and key performance indicators • Identified a new market for PwC services, including completion of a white paper; culminated in new project growth Show less