Responsible for all matters involving the marketing and advertising of communities in the Houston region. Led a team of five Divisional Marketing Managers in developing marketing strategies for over 30 communities and all inventory homes to increase sales traffic. Analyzed marketing reporting and activities and reported to City President and Vice President of Marketing on ROI. Worked closely with operational departments and high-level executives to ensure the effective execution of community and company-wide marketing needs. • Led and negotiated Perry Homes partnership as the Official Homebuilder of the Houston Astros and Presenting sponsor of the Houston Astros Foundation Share2Care program. • Managed regional marketing budget.• Developed Houston marketing programming that supported consecutive record breaking years of sales and traffic.• Led the Perry Homes Houston market digital pivot in 2020 to produce the best in class inventory home online experience including virtual tour, virtual staging, video tour, interactive floor plan, and enhanced photography for all homes.

Managed all LP Building Products marketing programming for three of the top single family new construction markets in the United States and assisted in producing record setting LP SmartSide revenue results in 2016. Created and executed regional marketing strategies to generate profitable share growth in Houston, San Antonio, Austin, Rio Grande Valley, and the Louisiana I-10 Corridor. Directed and coordinated all traditional, digital, social, and experiential media buying within the region. Responsible for enhancing customer marketing programming and lead generation campaigns to drive new traffic and sales. • Co-created the LP House Party Mobile Experience which produced over 1.2MM in incremental revenue in 2016 and was awarded the LP Marketing Masters Award. • Product Manager for LP ArmorStrand – Texas and Florida• Managed strategy and execution for B2B, B2C, and Channel Marketing programming

Developed and activated national marketing initiatives in eight United States territories. Created and drove strategic planning, development, implementation, and coordination of regional and local marketing. Developed annual marketing calendar aligned with brand, financial and operational objectives. Served as social media content lead and calendar developer. Partnered with regional organizations to identify, negotiate and execute sponsorship opportunities aligned with national initiatives. Presented marketing programs to internal teams, including training, operations and finance. Collaborated with joint-venture partners and 70 restaurant proprietors to develop and implement annual business plans. Managed a multi-million dollar regional marketing budget. • Developed regional Carrabba’s wine dinner program that generated an incremental $1 million in revenue and a premium guest experience.• Led a collaborative cross functional team to produce a national wine dinner event in partnership with Rodney Strong Vineyards at 200+ Carrabba's locations.• Created and executed a nationwide “FirstTaste” marketing platform that led to Carrabba’s becoming a trending topic on Instagram for the first time in company history.• Successfully created and implemented six restaurant openings, 115 weekday lunch and 26 restaurant renovation launch plans. • Promoted and mentored proprietors to elevate their knowledge of local market strategy and execution.

Managed media buying, special event sponsorship, cross-promotional programming, influencer and community partner relationships. Successfully activated local programming that increased traffic and sales. Held area franchisees accountable to adhere to Smoothie King brand standards and provided guidance and direction on local marketing program execution.• Created, coordinated and led the first Smoothie King marketing blitz, including 16,000 freshly prepared samples, distribution of 20,000 consumer bounce backs and 50 franchise local marketing consultations.

Developed and executed regional marketing programs for Vitaminenergy; achieved national leading distribution placements and overall sales results. Handled grassroots marketing and negotiated media buys, including radio, print and out-of-home. Led and directed a team of two agency employees to activate a successful vehicle-based marketing program. Secured sponsorships for over 60 Houston area events. Presented all marketing programs, as well as sales and distribution goals, to Coca-Cola distribution network. Teamed with sales force in leveraging strategic marketing initiatives to penetrate new territories and expand individual chain account volumes. • Awarded the #1 marketing program in the nation by Glacéau for brand alignment, awareness, distribution and sales. • Created a Halloween “Fuel Up for Fear” program, which received third place for best overall marketing program in the nation. • In partnership with MTV’s America’s Best Dance Crew Tour, created a local marketing program, which was awarded third place for best in the nation.

Southeast region leader of 14 major alliance partners on behalf of Miller Brewing Co., including: Tampa Bay Buccaneers, Atlanta Falcons, Philips Arena, 2007 CONCACAF Gold Cup, Talladega Motor Speedway, Daytona 500, Homestead, Miami Speedway, Ford Amphitheatre, New Orleans Jazz Festival, New Orleans Voo-Doo Music Experience and New Orleans Mardi Gras• Led the execution of live marketing programming that was awarded best regional activation of a sports property in the United States for Miller Brewing Co. • Coordinated over 100 successful activations of Miller-presented events. Drove cohesive and cooperative activation efforts among event directors, producers, team marketing managers, sponsorship coordinators and account executives on behalf of Miller Brewing.• Managed Miller Lite Music Box initiative; coordinated installation, promotion, retail activation and on-site execution at Ford Amphitheatre for all concerts.• Handled strategic planning for non-alliance events, including Daytona 500, Kobalt 500, Next Big Thing Concert, Miller Chill Zones and New Orleans Mardi Gras.

Managed and coordinated the sponsorship, promotional activity, sales, POS creation/merchandising, onsite execution, and event staff for 225 events in the Houston and surrounding area on a yearly basis. Negotiated event sponsorship and partnered with suppliers in selecting programs for territory. Sourced, identified and established partnerships to enhance community relations and distributor reputation in role as brand ambassador. Seized opportunities to sponsor local events for promoting Miller-Coors, Diageo, Heineken USA and Shiner brands. Coordinated all Miller Brewing Company experiential promotions in 50 targeted on premise accounts.

Managed execution of all in game/on court sponsored promotions and halftime entertainment. Worked with creative department to develop unique promotions that aligned with clients brand and sponsorship goals. Executed communications and distribution of all pre-game promotional give-aways.Held responsible to enhance the overall in game experience and encourage fan participation. - From 2003-2005 the Houston Rockets went from an overall NBA ranking of #27 for in game fan experience to #3 in 2005.

Lead and managed a staff of 120 for 100+ events at Minute Maid Park including Houston Astros home games and major concerts. Responsible for game day operations including pre-game all staff communications, check in, uniform distribution execution of promotional give-aways, customer service complaints, security support, and safety.