Michelle Gonzalez Email & Phone Number

Rahway, New Jersey, Us

Accountable to deliver innovative and effective marketing strategy and integrated plans targeting healthcare professionals (HCP) for Keytruda immunotherapy drug. • Create HCP strategy for key account leads across academic and institutional clients. Deliver targeted media and sales enablement creative with impactful messaging to the oncologists and nurses.• Offer insight leading counsel to identify issues and create solutions for health equity across the organization enhancing cultural competency.

Bloomfield, Ct, Us

Senior Director of Global Brand, Sports Sponsorships, Advertising, Community & Corporate Events & Media Accountable for Fortune Top 12 company global brand and sponsorship campaigns for US Multi-Cultural, Europe, Asia, & Africa, achieving +10 points in brand health metrics for Awareness, Consideration & Loyalty. Managed US and International investments of $150+ million for media, and $50+ million in sponsorships and international production. • Led integrated sponsorship marketing campaign with TV, digital, social, influencers (celebrities, sports, other), and PR. Managed 24 managers & agency partners, media budget of $5+ million, and sponsorship budget of $12+ million. • Managed Cigna Multi-Cultural marketing at $8 million investment across all media channels with integrated programs in the US, Asia, Europe, and Africa. Dedicated focus on Hispanic, African American, Veteran, Asian, and LGBT+ audiences. • Drove award-winning global corporate events, B2B and conference activations, and community event programs in healthcare with technology activation modules (e.g., Amazon/BioBall/etc.). Led the mobile health activation vehicle tour, delivering preventive care and vaccinations to underserved communities. • Global sponsorship strategic direction, asset development, and multi-million-dollar contract negotiations (e.g., Disney Marathons, NFL, NHL, Little League World Series, World Rugby, and Marine Corps Marathon). • Managed local NFL influencer marketing, philanthropy programs, and community activation with team owners, athletes, and partners (e.g., Chicago Bears, Seattle Seahawks, Atlanta Falcons, Tampa Bay Buccaneers, and the Miami Dolphins). Created hospitality events for C-Suite & Field Sales.

Battle Creek, Michigan, Us

Accountable for the 36 Month Innovation calendar from strategy to launch across $700MM frozen foods portfolio (Eggo, Kashi, Morning Star Farms & New Ventures). Responsible from pre-concept to year 1 launch timing including all relevant research protocol and creative ideationOver delivered 2008 innovation gross sales goals by +144% with $140MM in innovationCategory expansion of Eggo into Sweet Goods driving new business growth, leveraged 'Green' trend with veggie food innovation across key meatless segments & new segment ventures into pizzas and handhelds on Kashi. Changed Morning Star Farms strategic direction to a successful meat analogue innovation platform reversing declinesDrove margin accretive innovation across all businesses behind cost savings and food formula discoveryProven ability to be flexible and creative when faced with Eggo product shortages in 2009Managed a team of 5 innovators as well as outside partner management with world class agencies

Battle Creek, Michigan, Us

Responsible for on boarding the Kellogg Stage Gate process with a newly formed team in Kellogg MexicoInstituted best-in-class innovation protocol & Stage Gate Process for Latin America, an $800MM market and $160MM in innovationLed new product innovation for cereal, snacks & new healthy drink segment with over 20 launches including Special K drinks, Nutri Grain food improvements, All Bran Fruit Harvest among others. Managed team of 4 innovators living and working as an expatriate in Mexico

Battle Creek, Michigan, Us

new products partner accountable for Eggo innovation pipeline to support business strategy.Led team to 11% increased Gross Sales behind launch of French Toaster Sticks, Lego Waffles, Flip-Flop waffles and others. Developed pipeline of ideas to successfully fuel 24 month calendar for this $500MM business.

Battle Creek, Michigan, Us

Responsible for business strategy behind Rice Krispies brand leading marketing, sales, public relations, food development & packaging directionGrew sales by +7% behind enhanced advertising campaign and strong sales support; managed $35MM advertising and trade spendUncovered brand equity elements to take the business back to 'Sound' by creating Snap!Crackle!Pop! Music Video campaign. Creative, seasonal recipe campaign with Rice Krispies Treats print ads. Devised new equity elements guidebook for characters

Battle Creek, Michigan, Us

Brand steward and guardian for mega brand in Kellogg portfolio. Responsible for business growth strategy based on strong insights and business analysisTurned around seven year business decline with strong, courageous positioning move back to 'Weight Management'. Brand has been growing to a $1B status and $50MM in spend.Drove key campaign elements with Cindy Crawford to re-establish brand with consumers bringing brand back to equity coreDevised new reason to believe with the '2 Week Challenge' weight loss campaign leading this from idea, clinical trials, internal sell-in & national launch. Grew total KSK sales and penetration among younger users with launch of Special K Red Berries. Won Effie Award & WK Kellogg Global Advertising

Battle Creek, Michigan, Us

Battle Creek, Michigan, Us

Repositioned Healthy Choice cereals and developed copy built on motivating insight. Led Complete Bran Flakes copy insight and development to all-time high scores overcoming brand link issues

Masters Of Arts, International Affairs; Latin American Studies & Economics; Urban Economic Development

Design Thinking Program

Bachelor Of Arts, International Studies