Matthew Goodwin Email & Phone Number

Latham, New York, United States

Lead digital marketing strategy and execution for several clients across industries, overseeing paid search, social, and programmatic campaigns to drive measurable growth.Revamped department operations to improve efficiency and scalability, including developing automated reporting dashboards and tracking systems to enhance performance visibility.Spearhead cross-functional collaboration to align marketing strategies with client objectives, delivering actionable insights through data-driven storytelling.Mentor and train a team of 5, fostering innovation and adaptability in a fast-paced digital landscape.

Troy, Ny

Led all web and digital projects, overseeing strategy, execution, and performance for clients across diverse industries.Developed comprehensive web strategies, including sitemap creation, SEO implementation, and input on UX design to ensure user-friendly experiences and optimized conversion rates.Designed wireframes for multiple websites, focusing on intuitive navigation and layouts to enhance user engagement and maximize lead generation opportunities.Strategized, managed, and optimized paid media campaigns across Google Ads (search and display) and social platforms (Meta and LinkedIn), ensuring alignment with client goals.Created and implemented email drip campaigns to drive lead generation and engagement, including workflow development and copywriting tailored to audience segments.Delivered performance insights through detailed reporting and analysis, providing clients with actionable recommendations to refine and scale campaigns.

Latham, Ny

Directed paid search and display strategies across diverse verticals, ensuring campaigns were optimized for lead generation, engagement, and sales growth.Streamlined analytics implementation to track valuable actions and presented key insights through actionable reporting.Collaborated with clients and internal teams to develop multi-channel strategies that aligned with business objectives and drove measurable results.Oversaw landing page optimization projects, ensuring user-friendly designs that maximized conversion opportunities.

Saratoga Springs, New York

Developed digital strategies and executed paid campaigns for global pharmaceutical brands, leveraging data to inform competitive positioning and customer engagement.Managed search and social advertising campaigns with substantial budgets, ensuring alignment with brand goals and KPIs.Conducted in-depth research and analysis of customer journeys, competitive landscapes, and market opportunities to identify actionable insights.Collaborated with cross-functional teams to align digital marketing strategies with creative and brand messaging, delivering cohesive campaigns.Implemented robust analytics frameworks to track and optimize campaign performance, ensuring client success through measurable outcomes.

Albany, New York Area

Managed paid search and social campaigns for 19 dealerships and fitness centers, using analytics to guide marketing decisions and improve ROI.Optimized campaigns to enhance local visibility and lead generation, delivering consistent performance improvements.

Designed branding and promotional materials for high-profile clients, including Kevin Durant and Sony Music Group, combining creative design with a focus on user engagement.Redesigned a responsive website for a local business, resulting in a significant increase in organic traffic and lead generation from SEO and CRO enhancements.

Schenectady, Ny

Managed 16 client accounts, from campaign creation to performance optimization, driving strategic growth across PPC, display, and YouTube pre-roll campaigns.Built strong client relationships through regular performance reviews and tailored recommendations.

Menands, Ny

Fastest-promoted employee in the department, consistently recognized for top accuracy and productivity.Exceeded monthly quotas and mastered complex workflows to deliver high-quality results.

Schenectady, Ny

My humble beginning in the workforce. Learned the value of leadership, hard work, and, most importantly, how to manage a photo printer that refused to cooperate.