Matthew Goodwin

Matthew Goodwin Email and Phone Number

Director of Digital Marketing @ Elevation Ten Thousand
latham, new york, united states
Matthew Goodwin's Location
Albany, New York Metropolitan Area, United States
Matthew Goodwin's Contact Details

Matthew Goodwin personal email

n/a

Matthew Goodwin phone numbers

About Matthew Goodwin

I tell stories to make data make sense. I solve problems to make data make cents.

Matthew Goodwin's Current Company Details
Elevation Ten Thousand

Elevation Ten Thousand

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Director of Digital Marketing
latham, new york, united states
Website:
elevation10k.com
Employees:
19
Matthew Goodwin Work Experience Details
  • Elevation Ten Thousand
    Director Of Digital Marketing
    Elevation Ten Thousand Aug 2021 - Present
    Latham, New York, United States
    Lead digital marketing strategy and execution for several clients across industries, overseeing paid search, social, and programmatic campaigns to drive measurable growth.Revamped department operations to improve efficiency and scalability, including developing automated reporting dashboards and tracking systems to enhance performance visibility.Spearhead cross-functional collaboration to align marketing strategies with client objectives, delivering actionable insights through data-driven storytelling.Mentor and train a team of 5, fostering innovation and adaptability in a fast-paced digital landscape.
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  • Id29
    Manager, Web & Digital Marketing Services
    Id29 Jul 2019 - Aug 2021
    Troy, Ny
    Led all web and digital projects, overseeing strategy, execution, and performance for clients across diverse industries.Developed comprehensive web strategies, including sitemap creation, SEO implementation, and input on UX design to ensure user-friendly experiences and optimized conversion rates.Designed wireframes for multiple websites, focusing on intuitive navigation and layouts to enhance user engagement and maximize lead generation opportunities.Strategized, managed, and optimized paid media campaigns across Google Ads (search and display) and social platforms (Meta and LinkedIn), ensuring alignment with client goals.Created and implemented email drip campaigns to drive lead generation and engagement, including workflow development and copywriting tailored to audience segments.Delivered performance insights through detailed reporting and analysis, providing clients with actionable recommendations to refine and scale campaigns.
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  • Elevation Ten Thousand
    Senior Digital Strategist
    Elevation Ten Thousand Mar 2018 - Jul 2019
    Latham, Ny
    Directed paid search and display strategies across diverse verticals, ensuring campaigns were optimized for lead generation, engagement, and sales growth.Streamlined analytics implementation to track valuable actions and presented key insights through actionable reporting.Collaborated with clients and internal teams to develop multi-channel strategies that aligned with business objectives and drove measurable results.Oversaw landing page optimization projects, ensuring user-friendly designs that maximized conversion opportunities.
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  • Fingerpaint
    Web Analytics/Digital Strategy
    Fingerpaint Oct 2015 - Mar 2018
    Saratoga Springs, New York
    Developed digital strategies and executed paid campaigns for global pharmaceutical brands, leveraging data to inform competitive positioning and customer engagement.Managed search and social advertising campaigns with substantial budgets, ensuring alignment with brand goals and KPIs.Conducted in-depth research and analysis of customer journeys, competitive landscapes, and market opportunities to identify actionable insights.Collaborated with cross-functional teams to align digital marketing strategies with creative and brand messaging, delivering cohesive campaigns.Implemented robust analytics frameworks to track and optimize campaign performance, ensuring client success through measurable outcomes.
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  • Lia Auto Group
    Sem Specialist
    Lia Auto Group Feb 2015 - Oct 2015
    Albany, New York Area
    Managed paid search and social campaigns for 19 dealerships and fitness centers, using analytics to guide marketing decisions and improve ROI.Optimized campaigns to enhance local visibility and lead generation, delivering consistent performance improvements.
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  • Freelance Graphic Designer
    Graphic Designer
    Freelance Graphic Designer Jan 2006 - Jun 2015
    Designed branding and promotional materials for high-profile clients, including Kevin Durant and Sony Music Group, combining creative design with a focus on user engagement.Redesigned a responsive website for a local business, resulting in a significant increase in organic traffic and lead generation from SEO and CRO enhancements.
  • Potratz Partners Advertising
    Digital Strategist/Performance Manager
    Potratz Partners Advertising Sep 2013 - Feb 2015
    Schenectady, Ny
    Managed 16 client accounts, from campaign creation to performance optimization, driving strategic growth across PPC, display, and YouTube pre-roll campaigns.Built strong client relationships through regular performance reviews and tailored recommendations.
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  • Image Data Inc.
    Document Identification/Scanner Operations
    Image Data Inc. Aug 2011 - Sep 2013
    Menands, Ny
    Fastest-promoted employee in the department, consistently recognized for top accuracy and productivity.Exceeded monthly quotas and mastered complex workflows to deliver high-quality results.
  • Cvs Pharmacy
    Shift Supervisor
    Cvs Pharmacy Mar 2005 - Feb 2009
    Schenectady, Ny
    My humble beginning in the workforce. Learned the value of leadership, hard work, and, most importantly, how to manage a photo printer that refused to cooperate.
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Matthew Goodwin Skills

Digital Marketing Advertising Sem Google Analytics Google Adwords Graphic Design Adobe Creative Suite Social Media Marketing Online Advertising Online Marketing Advertising Sales Marketing Communications Mobile Marketing Client Facing Skills Digital Strategy User Experience Design Responsive Web Design

Matthew Goodwin Education Details

Frequently Asked Questions about Matthew Goodwin

What company does Matthew Goodwin work for?

Matthew Goodwin works for Elevation Ten Thousand

What is Matthew Goodwin's role at the current company?

Matthew Goodwin's current role is Director of Digital Marketing.

What is Matthew Goodwin's email address?

Matthew Goodwin's email address is mg****@****ing.com

What is Matthew Goodwin's direct phone number?

Matthew Goodwin's direct phone number is +151858*****

What schools did Matthew Goodwin attend?

Matthew Goodwin attended Hudson Valley Community College.

What are some of Matthew Goodwin's interests?

Matthew Goodwin has interest in Soccer, Music Production, Piano, Digital Photography, Golf, Graphic Design.

What skills is Matthew Goodwin known for?

Matthew Goodwin has skills like Digital Marketing, Advertising, Sem, Google Analytics, Google Adwords, Graphic Design, Adobe Creative Suite, Social Media Marketing, Online Advertising, Online Marketing, Advertising Sales, Marketing Communications.

Who are Matthew Goodwin's colleagues?

Matthew Goodwin's colleagues are Elevation Ten Thousand, Lisa Hinman, Drew Van Heusen, Adam Uzzo, Lauren Drake, Molly O'bryan, Mackenzie Levan.

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