Michael Gorman Email & Phone Number

Scotts Valley, CA, US

Noida, Uttar Pradesh, IN

Adobe Experience Platform (AEP) Architect managing analytics for Dignity Health / Commonspirit.orgProviding Adobe Real-Time CDP for Personalization and Real-time Messaging utilizing Adobe Journey Optimizer and Marketo.Managing Adobe Launch Tag Management

Providing Digital Analytic Measurement Strategies for Web & Mobile Experiences

Digital Analytics Technical Consultant supporting Enterprise Clients including Kaiser Permanente, AT&T, Apple, eBay, Paypal, Amway, ShopMyExchange.com, Realtor.com, Toyota, Disney, Cisco/Webex, Verizon, E*TRADE, and many other Fortune 500 companies specializing in the Adobe Analytics Platform including Dynamic Tag Management. Over a decade of Online.

Milpitas, CA, US

Helping Enterprise Clients get Maximum ROI from their Analytic Platforms & Marketing Objectives

New York, New York, US

Created end to end Web, Tablet, and Mobile Digital Measurement Strategies for Lowe’s and ATG Stores using Best Practices in Adobe Analytics & DTM Tag Management Implementation Tools.

Santa Clara, CA, US

Managed ServiceNow's Adobe Analytics platform; created guidelines on how the site should be tagged, identifying areas for improvements and acted as an evangelist for the usage of web analytics and other data within the business.Developed and owned key business Marketing KPIs and measurement strategies that included optimization and insight for Traffic.

Adobe/Google Analytics Consultant providing Implementation and Online Marketing Strategies for Amway Global, Juniper Networks, & Walmart Vudu Movie Streaming Service.Managed the transition of Amway Global from WebTrends to Adobe Omniture Analytics across 30+ countries in eight weeks utilizing Adobe Dynamic Tag Manager (DTM), SiteCatalyst v15, and Ad Hoc.

Santa Clara, CA, US

• Managed Adobe Omniture Analytics SiteCatalyst v15 using Best Practices in Online Digital Marketing to support the Move, INC Network Sites: Realtor.com, Move.com (Rentals), PreQualPlus.com, Seniorhousingnet.com, &.
• Developed Online Marketing and Implementation Strategies to support paid and organic Marketing Channel traffic acquisition which included optimizing lead conversions, SEM, and SEO, support for AOL and MSN partnerships.
• Promoted to Sr. BI Architect in 2012. Able to translate business requirements into advanced technical solutions to continually optimize traffic acquisition, site interactions, lead conversions, and visitor loyalty.
• Provided advanced segmentation, adobe analytic training and reporting using Adobe SiteCatalyst V15 and Discover 3 across the entire corporation including Senior Management.
• Attended the Adobe Marketing Summit in Utah and helped with Realtor.com's presentation on Best Practices for Mobile App Analytics

San Jose, California, US

• As the primary Analytics Specialist for LEVEL Studios (Digital Media Agency), I performed the implementation strategy and administration of Omniture, WebTrends, Google Analytics, Radian6, and other analytic solutions.
• Provided online marketing best practices and solutions to support SEO/PPC, internal/external campaign tracking, conversion and lead optimization, a/b testing, ecommerce, & mobile reporting.
• Developed standards, processes, and guidelines to support analytics across all client divisions.
• Worked with Business Analysts to provide qualitative and quantitative insights for clients and their business organizations.
• Presented findings and analysis to continually measure, analyze, optimize, and take action on.
• Provided solutions for improving user experiences, business results, and operational efficiencies.

Cupertino, California, US

• Managed our Omniture Analytic Solution and provided analytic expertise to all Departments.
• Provided a complete re-implementation of our page tagging solution to report on unique page titles for all our content repositories as well as increase our overall ability to filter and aggregate content across.
• Created a Monthly Product Scorecard report for Mac, iPhone, iPod & iTunes that included reporting on Top Articles, Discussion Forums, Search Intents and Click-Through Rates as well as Customer Satisfaction Survey’s and.
• Created Omniture Implementation Best Practices & Guidelines document for IT developers.
• Created a new SiteCatalyst Products report that will increase the AppleCare organizations ability to track online knowledgebase article consumption by product line.
• Developed new reports for the Apple Support Discussion Forums and worked with them to enhance their ability to report on their users/moderators, forums and topics.

Emeryville, CA, US

• Hired at ClickTracks in 2007 as a Sales Engineer. After ClickTracks was acquired by Lyris, I was promoted to Senior Sales Engineer and helped close significant deals while creating custom analytic solutions for top.
• As a Senior Sales Engineer I provided technical Pre-Sales presentations and analytic reporting utilizing all of Lyris HQ’s solutions that included ClickTracks (Web Analytics), EmailLabs (Email Deliverability).
• Assisted Sales in generating $180K+ in annual licensing and software revenue.
• Demonstrated value proposition of the Lyris HQ Integrated Marketing Platform to Senior Management and recommended custom analytic solutions to enhance their organizations.

Lehi, Utah, US

• As the Omniture Strategic Accounts Engagement Manager my primary responsibilities included managing Omniture's Top Strategic Account and all properties for eBay and PayPal, including Shopping.com, StubHub, and Rent.com.
• Provided Web Analytic consulting and implementation strategies using Omniture's Platform Suite of Solutions which primarily consisted of SiteCatalyst, Discover, & DataWarehouse to support all of eBay's analytic.
• Frequent interaction with and presentations to client employees including Directors, VP’s, and CXO level executives.
• In-depth knowledge of online marketing and analytic best practices and strategies.
• Expanded client usage of SiteCatalyst and Omniture products while increasing user adoption.

New York, NY, US

• As a WebTrends Solution Consulting Partner, my primary responsibilities included Web Analytic consulting and enterprise implementation of WebTrends analytics software for Fortune 500 Companies.
• Helped launch the East Coast division of Bay Dynamics in Manhattan, New York. Provided WebTrends Professional Consulting services to such companies as: Disney, Gartner Group, Astrazeneca, Verizon, BBC Canada, and.
• Created custom technical solutions and digital measurement strategies to deliver website statistics, dashboards and analytic reports.
• Recommended Analytic Site Implementation Strategies and Demonstrated the full capabilities of their WebTrends Log File and Javascript Data Collection analytic suite.

Over 10+ years experience as a Web Developer for enterprise companies including Sun Microsystems, E*TRADE, IDT, Sotheby's, & eFashion Solutions. Coded all websites using various coding methods that included HTML, XHTML, JavaScript, PHP/mySQL, CGI-Pearl, & CSS using the latest W3C standards and best practices.