Michael Gorman

Michael Gorman Email and Phone Number

Principal AEP Architect – Cognizant (Adobe Digital Marketing Moment Team) @ Cognizant
Scotts Valley, CA, US
Michael Gorman's Location
Santa Cruz, California, United States, United States
Michael Gorman's Contact Details

Michael Gorman work email

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About Michael Gorman

Adobe AEP Architect for HCL Technologies supporting Dignity Health (Commonspirit.org)Founder and VP at BrightSideAnalytics.com specializing in the Adobe Analytics platform (AEP) providing Adobe & Google Analytic expertise including 20+ years supporting Digital Marketing Implementation & Measurement Strategies for Web and Mobile utilizing industry best practices.Skilled at developing online measurement strategies using best practices to combine quantitative and qualitative behavior analysis focused on business outcomes. Able to translate business requirements into advanced technical solutions to optimize Traffic Acquisition, Site Interactions, Conversions, and Visitor Loyalty. Highly technical with vast knowledge of tag management platforms specializing in Adobe Launch/Tags Data Collection and GTM with analytic solution integration and Data Warehousing experience. Provided implementation strategies and enterprise analytics for Dignity Health, T-Mobile, AT&T, Apple, eBay, Paypal, T-Mobile, Lowes, Under Armour, Footlocker, Disney, Amway, Realtor.com, Toyota, Cisco/Webex, Verizon, E*TRADE, Solidigm, and many other Fortune 500 companies.Completed the Adobe/Omniture Advanced Implementation certifications and trainings on Adobe Experience Platform (AEP) and was a keynote speaker at the Adobe Summit on Mobile Analytic Best Practices for Realtor.com.Specialties: Web and Mobile App Product Analytics, Adobe Launch/Tags Data Collection Tag Management, Data Modeling & XDM Schemas. User Experience Optimization, Marketing Channel Optimization and Campaign Strategies, Behavioral Targeting, A/B Testing, VOC, Data Extraction and Manipulation, Visitor Segmentation, Data Warehouse and Business Intelligence. Solutions:Adobe Experience Platform, Analysis Workspace, Adobe Target, Optimizely, Radian6, Tableau, , Responsys, Google Analytics, OpinionLab, and Forsee Results. Utilized Quantitative and Qualitative methods from Avinash Kaushik's Trinity Theory.

Michael Gorman's Current Company Details
Cognizant

Cognizant

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Principal AEP Architect – Cognizant (Adobe Digital Marketing Moment Team)
Scotts Valley, CA, US
Michael Gorman Work Experience Details
  • Cognizant
    Principal Aep Architect – Cognizant (Adobe Digital Marketing Moment Team)
    Cognizant
    Scotts Valley, Ca, Us
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  • Hcltech
    Adobe Aep Architect
    Hcltech Jan 2022 - Present
    Noida, Uttar Pradesh, In
    Adobe Experience Platform (AEP) Architect managing analytics for Dignity Health / Commonspirit.orgProviding Adobe Real-Time CDP for Personalization and Real-time Messaging utilizing Adobe Journey Optimizer and Marketo.Managing Adobe Launch Tag Management
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  • Brightside Analytics
    Analytics Solution Architect / Founder & Vice President
    Brightside Analytics Jan 2014 - Present
    Providing Digital Analytic Measurement Strategies for Web & Mobile Experiences
  • Digital Analytics Consultant
    Digital Analytics Technical Consultant
    Digital Analytics Consultant Jul 2015 - Jun 2022
    Digital Analytics Technical Consultant supporting Enterprise Clients including Kaiser Permanente, AT&T, Apple, eBay, Paypal, Amway, ShopMyExchange.com, Realtor.com, Toyota, Disney, Cisco/Webex, Verizon, E*TRADE, and many other Fortune 500 companies specializing in the Adobe Analytics Platform including Dynamic Tag Management. Over a decade of Online Marketing Optimization and Traffic Acquisition experience assisting companies with creating their Solution Designs based on Reporting Requirements. Able to translate Marketing requirements into advanced technical Analytic Deployment Guides including dataLayer and DTM strategies to help Support, Manage, and QA Websites and Mobile App SDK integrations.
  • Enquero
    Director Of Analytics Supporting At&T
    Enquero Aug 2017 - May 2018
    Milpitas, Ca, Us
    Helping Enterprise Clients get Maximum ROI from their Analytic Platforms & Marketing Objectives
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  • Nabler
    Director Of Implementation Services
    Nabler Jan 2016 - Jan 2017
    New York, New York, Us
    Created end to end Web, Tablet, and Mobile Digital Measurement Strategies for Lowe’s and ATG Stores using Best Practices in Adobe Analytics & DTM Tag Management Implementation Tools.
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  • Servicenow, Inc
    Digital Analytics Platform Manager
    Servicenow, Inc Oct 2014 - Jun 2015
    Santa Clara, Ca, Us
    Managed ServiceNow's Adobe Analytics platform; created guidelines on how the site should be tagged, identifying areas for improvements and acted as an evangelist for the usage of web analytics and other data within the business.Developed and owned key business Marketing KPIs and measurement strategies that included optimization and insight for Traffic Aquisition, Site Interactions, Conversions and Visitor Loyalty.Provide analytic solution expertise including, Google Analytics, SiteCatalyst, Ad Hoc Analysis, DataWarehouse, Report Builder, and Genesis Integrations.Created implementation best practices and tagging initiatives to ensure digital marketing efforts are measured accurately and appropriately.Provided thought leadership and support to help provide high-quality digital data across all assets, content, and experiences.Utilized Adobe Dynamic Tag Management (DTM) to gain efficiencies in tagging and integrated marketing platform optimization capabilities.Partnered cross-functionally with senior marketing leadership to ensure alignment of analytics to ensure data quality, actionable insights and learning loop for key stakeholders.
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  • Walmart Vudu, Amway Global, Juniper Networks
    Adobe/Google Analytics Technical Consultant - Self Employed
    Walmart Vudu, Amway Global, Juniper Networks Jan 2014 - Oct 2014
    Adobe/Google Analytics Consultant providing Implementation and Online Marketing Strategies for Amway Global, Juniper Networks, & Walmart Vudu Movie Streaming Service.Managed the transition of Amway Global from WebTrends to Adobe Omniture Analytics across 30+ countries in eight weeks utilizing Adobe Dynamic Tag Manager (DTM), SiteCatalyst v15, and Ad Hoc Analysis.Created Solution Designs and Managed the Adobe Analytics Implementation Strategy for Walmart - Vudu's Video Streaming Service across Web, Mobile, and embedded Devices including Samsung, XBOX, and SmartTVs.Established Reporting Requirements and Measurement Strategies to support Walmart & Vudu.com while providing Adobe Analytics Technical Solution Expertise.
  • Move, Inc. Realtor.Com
    Sr. Performance Marketing Manager / Bi Architect (Adobe Analytics Expert)
    Move, Inc. Realtor.Com Oct 2010 - Oct 2013
    Santa Clara, Ca, Us
    • Managed Adobe Omniture Analytics SiteCatalyst v15 using Best Practices in Online Digital Marketing to support the Move, INC Network Sites: Realtor.com, Move.com (Rentals), PreQualPlus.com, Seniorhousingnet.com, & Moving.com.• Developed Online Marketing and Implementation Strategies to support paid and organic Marketing Channel traffic acquisition which included optimizing lead conversions, SEM, and SEO, support for AOL and MSN partnerships, and strategies for Mobile App reporting for our award winning iOS (iPhone/iPad), Android, and Win7 Mobile Apps.• Promoted to Sr. BI Architect in 2012. Able to translate business requirements into advanced technical solutions to continually optimize traffic acquisition, site interactions, lead conversions, and visitor loyalty. • Provided advanced segmentation, adobe analytic training and reporting using Adobe SiteCatalyst V15 and Discover 3 across the entire corporation including Senior Management.• Attended the Adobe Marketing Summit in Utah and helped with Realtor.com's presentation on Best Practices for Mobile App Analytics
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  • Level Studios
    Sr Analytics Specialist
    Level Studios Jan 2010 - Mar 2011
    San Jose, California, Us
    • As the primary Analytics Specialist for LEVEL Studios (Digital Media Agency), I performed the implementation strategy and administration of Omniture, WebTrends, Google Analytics, Radian6, and other analytic solutions for all our clients including: Apple, RIM, Toyota, Webex, Cisco Newsroom, Cisco Blogs, Marvell, Micron, Aptina, & NetApp.• Provided online marketing best practices and solutions to support SEO/PPC, internal/external campaign tracking, conversion and lead optimization, a/b testing, ecommerce, & mobile reporting.• Developed standards, processes, and guidelines to support analytics across all client divisions.• Worked with Business Analysts to provide qualitative and quantitative insights for clients and their business organizations.• Presented findings and analysis to continually measure, analyze, optimize, and take action on.• Provided solutions for improving user experiences, business results, and operational efficiencies.
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  • Apple
    Senior Analyst
    Apple Oct 2008 - Nov 2009
    Cupertino, California, Us
    • Managed our Omniture Analytic Solution and provided analytic expertise to all Departments.• Provided a complete re-implementation of our page tagging solution to report on unique page titles for all our content repositories as well as increase our overall ability to filter and aggregate content across AppleCare Support. • Created a Monthly Product Scorecard report for Mac, iPhone, iPod & iTunes that included reporting on Top Articles, Discussion Forums, Search Intents and Click-Through Rates as well as Customer Satisfaction Survey’s and Fall-Out Conversion Reports.• Created Omniture Implementation Best Practices & Guidelines document for IT developers.• Created a new SiteCatalyst Products report that will increase the AppleCare organizations ability to track online knowledgebase article consumption by product line. • Developed new reports for the Apple Support Discussion Forums and worked with them to enhance their ability to report on their users/moderators, forums and topics.
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  • Lyris Technologies
    Senior Sales Engineer
    Lyris Technologies Aug 2007 - Oct 2008
    Emeryville, Ca, Us
    • Hired at ClickTracks in 2007 as a Sales Engineer. After ClickTracks was acquired by Lyris, I was promoted to Senior Sales Engineer and helped close significant deals while creating custom analytic solutions for top tier clients. • As a Senior Sales Engineer I provided technical Pre-Sales presentations and analytic reporting utilizing all of Lyris HQ’s solutions that included ClickTracks (Web Analytics), EmailLabs (Email Deliverability), EmailAdvisor (Email Auditing), BidHero (PPC/Bid management), & Hotbanana (Web CMS solution for Marketers).• Assisted Sales in generating $180K+ in annual licensing and software revenue.• Demonstrated value proposition of the Lyris HQ Integrated Marketing Platform to Senior Management and recommended custom analytic solutions to enhance their organizations.
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  • Omniture
    Strategic Account Engagement Manager
    Omniture Dec 2006 - Aug 2007
    Lehi, Utah, Us
    • As the Omniture Strategic Accounts Engagement Manager my primary responsibilities included managing Omniture's Top Strategic Account and all properties for eBay and PayPal, including Shopping.com, StubHub, and Rent.com.• Provided Web Analytic consulting and implementation strategies using Omniture's Platform Suite of Solutions which primarily consisted of SiteCatalyst, Discover, & DataWarehouse to support all of eBay's analytic business objectives. • Frequent interaction with and presentations to client employees including Directors, VP’s, and CXO level executives.• In-depth knowledge of online marketing and analytic best practices and strategies.• Expanded client usage of SiteCatalyst and Omniture products while increasing user adoption.
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  • Bay Dynamics
    Webtrends Professional Services Consultant
    Bay Dynamics Mar 2004 - Jul 2006
    New York, Ny, Us
    • As a WebTrends Solution Consulting Partner, my primary responsibilities included Web Analytic consulting and enterprise implementation of WebTrends analytics software for Fortune 500 Companies.• Helped launch the East Coast division of Bay Dynamics in Manhattan, New York. Provided WebTrends Professional Consulting services to such companies as: Disney, Gartner Group, Astrazeneca, Verizon, BBC Canada, and Health Net. • Created custom technical solutions and digital measurement strategies to deliver website statistics, dashboards and analytic reports. • Recommended Analytic Site Implementation Strategies and Demonstrated the full capabilities of their WebTrends Log File and Javascript Data Collection analytic suite.
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  • E*Trade, Sun Microsystems, Sotheby'S, Efashion Solutions, & Idt.Com
    Manager Of Web Development & Web Developer
    E*Trade, Sun Microsystems, Sotheby'S, Efashion Solutions, & Idt.Com Jan 1994 - Dec 2003
    Over 10+ years experience as a Web Developer for enterprise companies including Sun Microsystems, E*TRADE, IDT, Sotheby's, & eFashion Solutions. Coded all websites using various coding methods that included HTML, XHTML, JavaScript, PHP/mySQL, CGI-Pearl, & CSS using the latest W3C standards and best practices.

Michael Gorman Skills

Omniture Web Analytics Mobile Marketing Email Marketing Javascript Html Data Mining Usability Analytics Sem Webtrends Analytics E Commerce A/b Testing Integrated Marketing Online Marketing Mobile Devices Digital Media Digital Marketing Seo Marketing Google Analytics User Experience Mobile Applications Web Marketing Google Adwords Online Advertising Information Architecture Behavioral Targeting Css Web Content Management

Michael Gorman Education Details

  • California State University, Chico
    California State University, Chico
    Communication And Media Studies

Frequently Asked Questions about Michael Gorman

What company does Michael Gorman work for?

Michael Gorman works for Cognizant

What is Michael Gorman's role at the current company?

Michael Gorman's current role is Principal AEP Architect – Cognizant (Adobe Digital Marketing Moment Team).

What is Michael Gorman's email address?

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What is Michael Gorman's direct phone number?

Michael Gorman's direct phone number is (805) 557*****

What schools did Michael Gorman attend?

Michael Gorman attended California State University, Chico.

What are some of Michael Gorman's interests?

Michael Gorman has interest in We Also Enjoy Snowboarding In Tahoe, Kayaking, Camping With My Wife And Two Sons.

What skills is Michael Gorman known for?

Michael Gorman has skills like Omniture, Web Analytics, Mobile Marketing, Email Marketing, Javascript, Html, Data Mining, Usability, Analytics, Sem, Webtrends Analytics, E Commerce.

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