Meghan Mayer, Cmp Email & Phone Number

Chicago, Il, Us

Norwalk, Ct, Us

Strategic Oversight:Develop and execute comprehensive digital and experiential marketing strategies to elevate the visibility and impact of our solutions.Drive high-quality lead generation efforts through targeted/personalized digital and event experiences.Conduct comprehensive market research to gather insights on industry trends, competitor strategies, and prospect/partner needs. Use research findings to refine strategies. Analyze and leverage data to measure the effectiveness of marketing strategies, adjusting tactics as needed to optimize ROI and meet business objectives. Provide reporting to leadership.Mentor a dynamic team of marketing specialists, fostering a collaborative environment to achieve goals.SOP creation and optimization Build and monitor annual budget for digital and event functions. Digital Marketing Execution:Oversee and optimize multi-channel digital marketing initiatives, including social media, virtual events, email marketing, website/SEO, and paid media, to drive high quality lead generation efforts Explore new marketing avenues to expand the reach and effectiveness of digital initiatives.Until external services are hired, lead technical execution of HomeServe B2B website and RID website Event and Experiential Marketing Execution:Coordinate all aspects of event logistics for energy events; oversee the production of events for all verticals Design process and oversee the execution of internal shipping and event inventory Innovate experiential marketing approaches to create memorable brand experiences that resonate audienceIndustry Voice/Thought leadership Unearth thought leadership opportunities such as industry articles, awards and speaking engagementsInternal SME development and speaker management for all verticals Leverage industry partnerships and associations to expand HomeServe presence

Chicago , Il, Us

Austin, Texas, Us

Deerfield, Illinois, Us

• Responsible for a varied scope of events including National Sales Meetings, Incentive Trips, Executive and Corporate Meetings, Advisory Boards and Investigator Meetings • Consult with stakeholders to determine meeting objectives, location and requirements. • Contract and manage the services required for each meeting or event such as attendee registration, hotel accommodations, air or ground transportation, meeting room requirements, audio visual needs, food & beverage, signage, printing.• Negotiate contracts to achieve maximum cost savings opportunities as well as incorporate Baxter’s stand language.• Develop and monitor online meeting registration • Onsite program execution • Create and manage budgets; report aggregate and HCP specific spend

San Diego, Ca, Us

• Assigned to large group event management for MICE (Meetings, Incentives, Conferences and Exhibits) Market; consults with client planner on full program planning or a specific segment based on contracted services • Develops creative client proposals and up-sells throughout planning process to improve quality of program and profit margins• Directs client site visits and attends pre-convention meetings • Researches and negotiates contracts for proposed items including tours, venues, transportation, entertainment and teambuilding • Operates as a team and project manager, mentor and information resource on hotel policies, procedures, space, and inventory • Produces and maintains venue property book, department templates and check lists • Responsible for vendor product development and quality assurance

• Executed logistical planning and on-site management for 25-30 US and international advisory boards, product launches, speaker bureau trainings and summits annually• Mentored and monitored workload for assigned Meeting Coordinators• Sourced, sited and contracted venues and vendors for programs through detailed RFPs and proficient negotiation skills saving 8-11% of total program value on average• Arranged ground/air transportation and accommodations for meeting attendees, clients and staff • Partnered with internal audio visual company to ensure optimal equipment is used for each event • Recruited attendees and designed attendee meeting materials for use before and on meeting site• Continually assessed landscape of event and meetings industry, pharmaceutical meetings and the effect of PhRMA guidelines and restrictions on meetings being planned and internal processes to consistently produce flawless events • Lead planning of 2009 InVentiv Dallas Corporate Party as an elected member of internal moral development committee, as well as, planned 2009, 2010 and 2011 Annual inVentiv Health Corporate Holiday Party

•Launched facility in fall of 2007, developed and upheld mission statement, job descriptions, policies and procedures for this lively entertainment venue located at Indiana University•Recruited, hired, trained and managed facility staff of 10+ employees; assessed facility and equipment needs •Coordinated all phases of events; averaging 3 major events per month, bi-weekly and weekly featured events, as well as, core activities on a daily basis; events ranged from live Hoosier Coach’s radio shows and TV appearances to comedy, concert and fashion performances•Promoted facility and events through a variety of media, including email, social network, print, television and radio outlets•Sourced and negotiated contracts with professional organizations, service suppliers, talent agents and independent entertainers to provide spectacular events and a balanced budget