Michael Gramlich Email & Phone Number

Phoenix, Az, Us

Phoenix, Az, Us

Leads the organization’s vision and implementation of strategies that drive enrollment growth. Oversees a team that develops and executes the University’s performance marketing programs (both digital and offline) to drive new student growth and return on marketing spend. Collaborates with Marketing colleagues and other key stakeholders to develop, implement and execute the University’s strategy for optimizing all marketing channels, including television, streaming video, audio, paid search, social media, display, programmatic, and digital partnerships.

Phoenix, Arizona, Us

Developed, executed, and optimized the digital engagement and demand generation strategies across all digital marketing channels for Universal Technical Institute. Expanding upon my previous role, this new role Included the management & further development of the website, search engine optimization efforts, PPC efforts, social media, and affiliate marketing.

Phoenix, Arizona, Us

Accountable for the development, execution, and optimization of demand/inquiry generation programs for Universal Technical Institute and it’s collection of brands. Developed and managed the overall demand generation strategy across a variety of channels, including national advertising/inquiry generation, social media, national events/sponsorships, local marketing, and adult/military segments. Position served as a leader and advocate for performance optimization in order to drive Universal Technical Institute’s demand generation efforts further/faster in a very challenging marketplace.

Lisle, Illinois, Us

Provided vision and took the lead in the strategic development and oversight of DeVry University’s acquisition plans across multiple channels including: aggregator/affiliate, paid search, online display, offline media, and other sources. Strived to create acquisition plans that achieved DeVry University’s goals and developed strategies to drive higher lead quality across all media channels. Worked to identify areas for improvement in efficiency for acquisition and develops strategic plans to implement those efficiencies to drive new student growth.

Lisle, Illinois, Us

Responsible for the management of all local marketing efforts for DeVry University’s campus locations across the Western half of the United States. Managed the expectations for all metro areas throughout the region by clearly communicating the nationally-leveraged marketing plan, while developing incremental metro-specific plans to ensure marketing goals for each market area were met.

Directed the development and implementation of new customer acquisition/lead generation strategies for various clients. Designed direct mail programs that leveraged variable/digital print technology. Identified new business opportunities and recommended new techniques to clients to increase acquisition efforts through Rastar Digital. Developed complex marketing strategies that allowed clients to maximize their ROI through the utilization of advanced analytic techniques and variable/digital print technologies.

Phoenix, Az, Us

Directed the development and execution of traditional media programs - direct mail, print, radio, and TV - for all University of Phoenix ground based campuses. Responsible for driving lead volume using these channels to campus locations across the United States while focusing on lead quality as well as quantity.