Michele Grant Email & Phone Number

Atlanta, Georgia, Us

We’re the tactical special-ops team that clients deploy to set an idea in motion. We’re the crew that comes in after an organization-wide digital transformation, when everything you know in order to do your job has been leveled to the ground, and helps you rebuild. We’re the ones doing the work, talking you through it, holding your hand and maybe holding your hair back (no shame). We’re building things with an eye toward the future. And we’re sharing everything we know with you along the way, so you can be the kind of marketers we are.

Atlanta, Ga, Us

- Oversaw delivery across all marketing technology and technology strategy projects- Managed a team of Solutions Managers, Solutions Consultants, and Solutions Analysts - Developed Solution Architecture for omni-channel commerce customer experience and associated technical platform strategy, and data-driven marketing strategy and associated customer data infrastructure- Responsible for developing solution offerings and closing new business

Seattle, Wa, Us

- Led Strategic Marketing and Customer Insights Service Lines- Managed a team of Marketing Strategists and Customer Data Analysts- Responsible for Delivery Excellence and Client Satisfaction across multiple projects and accounts- Developed Project Management Methodology for the Marketing Solutions Practice- Develop solutions to clients' marketing challenges, both within the marketing organization (helping clients become more efficient) and with marketing campaigns and communications (drive to optimize for greatest effectiveness) - Utilize existing or new technologies to address enterprise marketing management, including resource management, asset management, process workflow, campaign management and campaign automation - Draw upon years of marketing experience across a variety of industries to advise clients on marketing best practices, marketing technology, processes, and organizational structure- Work with marketing teams to develop customer contact strategies and communication tactics that generate solid ROI

Atlanta, Ga, Us

- Managed all digital communications for Baby & Parenting Essentials (Graco, Teutonia, and Aprica).- Developed global digital strategy including websites, mobile, email, social media, SEO, paid search, display media, and syndicated content.- Worked with internal brand stakeholders to ensure consistent brand and product messaging across all digital media.- Responsible for direct-to-consumer sales, as well as maintaining and optimizing all .com retailer relationships.- Managed team of direct reports, internal and external agency partners, and brand and executive stakeholders to execute a multi-channel integrated marketing plan.

Armonk, New York, Ny, Us

- Consulted on and implemented a number of complex lifecycle and behavior-triggered email campaigns.- Oversaw the development and integration of multiple data integration processes and custom CRM and CMS integration, including Omniture Genesis and Unica integrations.- Developed and coordinated projects and mailings and other deliverables for clients, including overseeing technical integrations between client systems and Engage.- Worked with enterprise level clients to design, develop, test and execute timely full service email campaigns and/or related projects.- Proactively managed client expectations, establishing appropriate commitments and delivering exemplary client service.

Windsor, Berkshire, Gb

- Managed Priority Club Rewards branding tactics on the web by acting as project manager between requesting brand departments and technical and ecommerce departments.- Responsible for project management on all web-based branding initiatives, including the multi-lingual launch of the “Any Hotel Anywhere” cards.- Managed all Priority Club Rewards web-based content, campaigns, and strategy in 3 regions and 9 languages.

Windsor, Berkshire, Gb

- Managed all branded email marketing campaigns for InterContinental, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Staybridge Suites, Candlewood Suites, and Priority Club Rewards.- Responsible for integrating brand strategy and imagery into email marketing campaigns with brand assistance and approval.- Managed conception, creation, scheduling, deployment, and reporting on email marketing campaigns for 8 brands in 7 languages and to over 24 million recipients.- Launched IHG's first dynamic content email campaign in Engish and rolled out in seven languages, including Chinese and Japanese.- Worked with agencies to create a flexible content management solution to provide stakeholders with a streamlined content submission and approval process.

Columbus, Ohio, Us

- Responsible for all communication vehicles used to facilitate sales opportunities and ongoing customer relationships.- Major projects included launch of new workshops email series, announcement of online shopping experience, company re-branding, and automated client lifecycle and lifestage campaigns.- Developed and launched an ongoing email communication strategy to replace costly paper mailings.- Managed launch of new company website and creating and integrating Yahoo-based shopping cart system with new website.