Identify, design, implement and manage research projects to support the advertising sales team.Translate and package research results for advertising sales and other business units by identifying trends, and turning data into actionable insights. Audience demographic and psychographic analysis.Analysis of emerging media usage, reach, and industry trends.Driving advertising effectiveness studies.Managing external clients and vendors.Working with internal teams on cross-platform data integration and analysis.

Managing custom research projects from initiation to design to analysis and reporting/presentation of findings, including:Defining Marketing’s research objectivesDesigning research to meet Marketing’s objectivesMonitoring study execution via research suppliersManaging data analysis and reporting of findings to MarketingDeveloping an annual research plan Analyzing industry and consumer trend reports Exploring and evaluating new research techniques and suppliers

Responsible for devising and designing custom market research projects for video game clients.Research projects include: domestic and international advertising effectiveness and syndicated studies.Oversee all phases of the research process, including vendor management, study design, questionnaire development, monitoring field and tab, data analysis, report generation, and client presentations. Analyze and present data in a business context, providing actionable recommendations to clients.Mentor and manage one direct report in a collaborative work atmosphere.

Responsible for quantitative and qualitative market research studies from proposal to final written report, including screener/questionnaire design, sample selection, project monitoring, data collection, coding and analysis.Design quantitative and qualitative market research studies, including concept tests, ad communication, shelf impact, in depth one-on-one interviews and usage evaluations.Communicate directly with marketing clients from project initiation through completion.Analyze and interpret research data in order to write comprehensive final reports documenting strengths and weaknesses of test products, concepts, merchandising, etc. Create and track cost estimates for research studies; Issue monthly departmental cost reports to Finance.Oversee Junior Research Analysts and delegate tasks as required in order to ensure high quality and timely completion of multiple consumer research studies.Designed, piloted and implemented a methodology for Internet studies resulting in increased business.Standardized questionnaires and report formats to increase consistency and improve efficiency of analytical team. Designed and conducted re-fresher training courses for Junior Research Analysts and trained new employees on coding of open-ended responses.