Mark Greenberg Email and Phone Number

Qlip.it is a SaaS startup in podcast media. Commercial launch soon! More details to follow.

SaaS platform employing AI and human curation for podcast editing

Artist development, management, recording production and distribution, video content creation

• Brainstorm, validate, test and refine customer acquisition initiatives to ensure ongoing improvements.• Developing the marketing strategy for new and existing products.• Own the AD Digital Marketing Strategy including Social Media Strategy, Web, Direct marketing, and oversee activation plans with social statements, content, blogs, and calendar upkeep.• Develop and manage the marketing/advertising budget.

Working with investor group, eyeQ's platform includes low cost, IoT device that provides brands and retailers with shopper analytics based on anonymous collection of age, gender, emotion, dwell time and other factors.

Developed fund raising strategy for startup capital for family-oriented software platform/app. Product in final development phase for mobile applications. Additionally, consulting with CEO on preliminary consumer launch strategies. Headquartered in Austin, Company is targeting local VC community to solidify its relationship with high tech advocates

Worked with investment management group in which I retained ownership interest on independent consulting projects.● Created consumer outreach/awareness campaign for Austin-based professional sports team. Established relationships with traditional and new media outlets to insure team received maximum exposure and coverage. Handled all media relations and press release generation.

Directed all operational activities of consulting company which targeted legacy telecommunications companies in the process of launching divisions to compete with cable industry.● Created a subsidiary of a cable television company organized to provide consulting and operational services to telephone companies that desired to compete with incumbent cable providers. Negotiated consulting arrangements with multiple companies that resulted in average monthly fees of $25k/month. Supervised a staff of roughly 25 consultants conducting business throughout US. ● Developed a “ground up” business plan for a subsidiary of AT&T to construct and launch a competitive cable operation in suburban Atlanta and metro New Orleans. Responsible for identifying and staffing personnel in all operational areas, overseeing approximately 100 employees. Transferred control of those businesses to AT&T after they became operational and were generating revenue-producing customers.● Became only “outside” participant in consortium of telephone companies and The Walt Disney Company to develop a national brand called “Americast” under which a new national cable service would be marketed. Directed primary consumer research, key development partner on innovative, interactive on-screen guide in conjunction with Cisco. Negotiated asset purchase agreement with AT&T for a subsidiary business in Los Angeles AT&T wanted removed from balance sheet. Retained AT&T as investor and funding source for negative cash flow business. One year later, negotiated a tax free purchase agreement with public telecommunications company that acquired the company for more than $300 million.

Directed all consumer marketing and developed retail pricing structure for cable television company serving over 1 million customers in metro markets throughout US. Conceived innovative media program employing broadcast TV and radio in major markets to promote cable subscriptions, reducing reliance on ineffective and intrusive direct sales, and breaking the embargo that had been in place on cable advertising. Negotiated and executed agreements with all major cable programmers including HBO, ESPN, Viacom, Turner/Time Warner, Discovery Networks, etc., for cable company serving over 1 million customers. Included all aspects of contracts including annual price increases, commitments of marketing support and cancellation provisions as well as agreements when the FCC authorized that broadcast networks were entitled to compensation for carriage.

Created and implemented one of the seminal branding efforts of the last 40 years: MTV. Part of the management group that founded network. Worked closely with advertising agency to create “I Want My MTV” advertising campaign and determined markets for spot media purchases on restrictive budget targeting consumers, record companies and advertising agencies representing clients targeting prospective audience.