Martin Scott Greenblat Email & Phone Number

São Paulo, SP, BR

São Paulo Area, Brazil

Provide International Baccalaureate (IB) level instruction in Business, Economics, and Mathematics to 11th and 12 graders.- Head of Business Management / Economics- Responsible for IB Business Management and Economics training for both years 11 and 12- Teach the largest humanities groups in IB, ranging from 20-40+ students - Conduct business classes.

São Paulo Area, Brazil

• MSG Consulting: a ''boutique'' consulting firm, focused mainly on Digital, but with ability to apply concepts across industries.Select Projects
• Programmatic Trading benchmark study, encompassing Direct & Indirect Sales, and product impact on advertising strategy. Main focus on Mobile App
• Market Entry strategy for Video company looking to enter Brazilian publishing industry.
• Corporate feasibility evaluation for service company looking to expand its market
• Critical Thinking course, assisting companies and their employees in performing repeatable structured analyses* resulting in greater profitability* [Critical Thinking buttresses such concepts as, 1) The use of.
• Digital Evaluation offer for Brazilian companies wanting to examine readiness for digital world across various company aspects: Strategy, Operations, Culture, Talent

São Paulo Area, Brazil

• Responsible for maintaining and expanding relationships with Agencies and Advertisers for the entire suite of Yahoo advertising products and providing quality customer service.Interact in partnership with sales and.
• Exceeded revenue targets in conjunction with other teams for both Q3 and Q4 2015Operational Efficiency
• Restructured Native, Search and Display teams twice during H2 to continually adapt to both market and internal Yahoo needs to improve client service, while improving customer service metrics
• Managed relationships with Corporate related to both policy and product affecting Brazil market in both short term (i.e. immediate) and medium and long term situations regarding revenue and client relations
• Began transition of Search (Bing) back to Microsoft as per Global agreement to be finished at end of Q1

São Paulo Area, Brazil

• Ended 2014 in charge of You Find Solutions and Digital Business at Abril (Digital Publicity, Programmatic Trading) and Mobile Content Business (see position immediately below). Represents 3 groups, 80 employees, direct.
• Contributed ˜R$6M in EBITDA from direct revenue to Abril Mídia from the Digital Business, exceeding budgeted expectations by over R$1.5M.
• Tripled Programmatic revenue from 2013 to 2014 through implementation of new technologies (SSP), greater analytics of key data (Sell through, CPM, Floor pricing) and better alignment between direct and indirect sales.
• Exceeded EBITDA in mobile business through guaranteed revenue agreements that aligned interests among parties.You Find Solutions
• Repositioned company from email list vendor to Analytics company providing complex analysis of large unstructured data sets (Big Data).
• Restructured operations to incorporate new financial realities of parent company.

São Paulo Area, Brazil

• (See position above for 2014 results) Manage digital business responsible for R$20+M in annual direct revenue and R$60M in indirect revenue. Lead four teams, totaling 50 people, representing Premium and Programmatic.
• Closed Fiscal 2013 exceeding EBITDA target by over R$4MM, helping larger business unit achieve financial objectives. Achieved through organic expansion of existing businesses, introduction of new revenue sources.
• Led the design of the new Monetization Department within the Digital Division at Abril S.A. Developed and implemented an organizational structure and a business plan for both direct sales and electronic (programmatic).
• Implemented new adserving technologies (AdServer, SSP, Exchanges) with no loss of service during transition, increasing fulfillment from 50% to 75% and generating over US$1.5MM in incremental revenue.
• Assumed responsibility for Meu Espelho (www.meuespelho.com.br), Abril's first eCommerce acquistion, focused on the Beauty segment. First two quarters after acquisition exceeded both revenue and EBITDA targets..
• Closed partnership agreement with Huffington Post, bringing them to Brazil (http://www.brasilpost.com.br). Negotiation involved 4 divisions, 2 geographies, 2 languages, 2 finance and 6 legal teams, and had endured.

Sao Paulo, Brazil

• Responsible for the development and management of new business, both domestic and international, including the integration of recently acquired companies.
• Evaluated the potential acquisition of a large e-commerce company, valued at over US$1B. Avoided a large financial loss by recommending against the purchase.
• Managed the integration of the recently acquired site, ShopCliq, into the many properties of Buscape in a period of six (6) weeks, covering products, systems and teams. Minimized the impact on daily operations, with no.
• Closed an agreement with Microsoft to create and launch a Windows 8 application using few resources. This application will open a market eight times (8x) larger than that of the iPad.
• Wrote the strategic and tactical company plan for the next three (3) years, including an evaluation tool for new projects. Provided a future vision aligning strategic objectives amongst the different business units.
• Led the entrance of the company in Sub Saharan Africa via partnerships with Media 24 (largest South African media site) and PriceCheck (principal price comparison engine).

Redmond (Seattle), Washington

• Responsible for the development, implementation and management of partnerships throughout Latin America.
• Led the renegotiation of the FoxSports contract (exclusive provider of sports content for Spanish speaking Americas), reverting a poorly negotiated situation for Microsoft. The new agreement resulted in an increase in.
• Developed a commercial partnership with Mercado Livre (eBay of Latin America) to promote a co-branded version of Internet Explorer 8. Eighty thousand (80,000) were downloaded in two months, at 10% of the cost of other.
• Conceived of and implemented a World Cup 2010 browser representing each participating Spanish speaking Latin America country. In just 4 weeks, 25,000 versions were downloaded. This project was evaluated as one of the.
• Designed an online media package for Telefonica Latin America as part of a broad partnership proposal between Telefonica and Microsoft. This accord resulted in an agreement to purchase 4M Windows Phones, increasing.
• Coordinated the migration of two national telecom partners from the MSN portal to Live.com, without any loss in revenue, and with an increase is customer and partner satisfaction.

Redmond (Seattle), Washington

Redmond (Seattle), Washington

San Francisco, California

• Internet Start-up financed by Kleiner Perkins (Venture Capital firm and investor in Google), focused on developing a collaboration/social tool for the B2B market.
• Led the restructuring of the company, covering all areas. Guaranteed the survival by reducing costs by US$3M per year. This restructuring made possible the sale of Zaplet to Metricstream to the benefit of Zaplet.

San Francisco, California

• Conducted study on maintaining the brand, Barateiro, after its acquisition by Grupo Pão de Açúcar, recommending the continuation of the brand.

San Francisco, California

Mba, International Business

MBA

Bs, Mechanical Engineering