Micah Green-Holloway Email & Phone Number

Charlotte, North Carolina, United States

• Develop marketing goals, branding, plans and programs, both short and long range, to ensure the profit growth and expansion of company products and/or services. • Plan and oversee the organization's advertising and promotion activities. Communicate with outside advertising agencies on ongoing campaigns, and works with writers and artists and oversees copywriting, design, layout, paste-up, and production of promotional materials. • Collaborate with appropriate senior leadership within the strategic budgeting process, prepares marketing budget to fund planned tactics that will attain desired strategic goals, and tracking and adjusting spending to ensure a balanced budget annually.

Charlotte, North Carolina, United States

Managed project management team for Truist's multimedia studio in capacity planning, resource allocation, and project documentation•Increased studio video production intake by 166% in content development, creation, and delivery•Oversaw creative teams, content designers, agency partners, and internal stakeholders to reach marketing objectives and successfully distribute over 200 video projects•Created workflow processes and set timelines for stakeholders for over 20 line of businesses•Steered the development, application, and adoption toward agile methodologies for the creative development process through strong partnership with marketing team

Charlotte, North Carolina Area

Executed significant efforts to launch a new bank brand, Truist, from its inception, resulting in new branding for over 50 venues, stadiums, and parks in the bank's footprint•Spearheaded multi-channel marketing campaign planning and execution from project brief to launch to measurement and reporting of results•Led team of fifteen Truist teammates, a content agency, and an interior design agency to create two multi-million dollar Heritage Centers for BB&T and SunTrust•Partnered with paid and earned media strategists, digital marketing and social media strategists, experiential and sponsorship marketing team leads, internal and external creative resources, and client insights and analytics team to increase brand awareness metrics in key markets by 15%•Produced multiple commericals notably Miami Dolphins Super Bowl commercial, Atlanta Braves World Series commercial, and Truist branding commercial

Greensboro/Winston-Salem, North Carolina Area

Participated in the Early Career Leadership Program, that trained high potential leaders on coporate persepctive, strategy, data analysis, risk management and provided opportunites to work on projects with senior leaders.•Managed major collateral and keystone projects for many different lines of business for the bank including deposits, retail payments, direct retail lending, and sponsorships•Managed internal and external creative teams to assist with development of sales collateral•Worked with print and distribution partners to ensure correct and accurate brand image

Homewood, Al

As an Account Service Intern at FitzMartin, my responsibilities require maintaining a healthy relationship with our associated clients. More specifically, I am responsible for making the clients happy and learning more about them and what they stand for so that I can meet their needs. Along with these responsibilities, I will also be focusing on the digital marketing sector of FitzMartin assuring that quality and effectiveness is maintained.

Birmingham, Alabama Area

As a Catering Operations Manager (Intern), my responsibilities include an array of aspects such as: setting up catering parties, managing the setup crew and servers, and scheduling. Typically, the group sales department would recruit a certain party to come to a Barons game and it is my job to create an excel spreadsheet to give to the setup crew to setup the party. In addition, I am in charge of taking inventory of all beverages and food items of the parties. I could not be more excited to have a position of such prestige and work in an environment that seeks excellence.

Samford University

My responsibilities includes passing out promotional material for the sports team, sports broadcasting, and coordinating the minutes of the game.

Homewood, Al

My job is to fix the desired amount of yogurt the customers desire, create a friendly environment, and treat the customers so well that they want to come again a second time.

Bachelor'S Degree, Business Management And Marketing W/ Concentration In Sports Marketing, Graduate

Activities and Societies: Sports Marketing Program, Dean Student Advisory Council of Business, Enactus, Samford Ambassador, Young Life.

Advanced Diploma, Business Administration And Management, General, 9Th-12Th

Activities and Societies: Student Government (President), Future Business Leaders of America, National Honor Society, Spainsh National.