Strategic Planning and Execution: Develop and implement strategic business and operational plans to drive the company's growth while aligning with its long-term objectives. Define the scope of work of projects, milestones, reports, deliverables, and end products expected to be delivered to Clients.Analytics and Reporting: Gather relevant data from various sources, including internal databases, to identify patterns, trends, and correlations that can inform decisions.Project Management: Ensure the timely and cost-effective completion of projects. This involves coordinating with project managers, architects, and clients, managing timelines, and ensuring the quality of outputs. Led a team that increased operational efficiency by 15%.Financial Oversight: Manage the company's financial operations, including budgeting, forecasting, and reporting. Ensure projects are completed within budget and analysis to ensure the company's financial health and sustainability.Process Optimization: Streamline business processes to enhance efficiency, reduce costs, and improve service delivery. This involves identifying bottlenecks, implementing new technologies, and continuously evaluating processes for improvement.Team Leadership and Development: Manage and develop a high-performing operations team. This involves hiring, training, mentoring staff, and fostering a collaborative and innovative work environment.Client Relations and Business Development: Maintain existing client relationships and develop new ones. Identify and pursue new business opportunities to drive growth.Brand Development and Management: Spearhead creative direction and maintain brand identity. Supervise the implementation of new branding materials, keeping the consistency of the brand across all platforms and ensuring that all communications reflect the firm's values and design philosophy.

Strategic Planning and Execution: Collaborated with Global Director in developing and implementing strategic business and operational plans to drive the company's growth while aligning with its long-term objectives. This led to better structured contracts that drove revenue up by 12%.Quality Assurance: Led quality control processes to ensure all work meets the highest standards. This involved reviewing and approving designs, project documents, and other deliverables to ensure they met the firm’s standards and clients’ expectations.Marketing/Branding: Spearheaded branding initiatives and developed brand guidelines and strategies to optimize corporate identity.Operational Management: Contributed to the overall management of the firm, including strategic planning, resource allocation, and financial management.Process Optimization + File Structuring: Streamlined the business processes to enhance efficiency, reduce costs, and improve service delivery. This also involved streamlining processes and implementing new workflows or methodologies.

Analytics and Reporting: Monitored and analyzed marketing performance metrics to evaluate the effectiveness of marketing strategies and campaigns. Used this data to make data driven decisions and adjust the marketing plan.Brand Development and Management: Established and maintained a solid brand identity that resonates with current and potential clients. This included developing branding materials, maintaining the consistency of the brand across all platforms, and ensuring that all communications reflect the firm's values and design philosophy.Market Research and Strategy Development: Conducted market research to identify potential clients, competitors, and market trends. Developed a strategic marketing plan was developed to increase the firm's market share and enhance its visibility within the target market.Proposal and Presentation Development: Directed the creation of compelling proposals and presentations for potential projects, tailoring the approach to highlight how the firm's specific skills and experiences meet the client's needs.

Marketing manager for Arquitectonica and ArquitectonicaGEO, a full-service architecture, interior design, landscape architecture and planning firm located in Coconut Grove. Responsible for marketing and business development programs for ArqquitectonicaGEO (Landscape Architecture sister company), supporting efforts to expand to new markets as well as growing brand recognition/exposure. Planning and strategy for new markets; management and strategy of proposal process; quality assurance/quality control; supervise social media strategy and implementation; website management/coordination; and mentoring. 3 offices in the US and 6 overseas.

Analytics and Reporting: Delivered relevant and insightful reports that make ambitious but relevant recommendations in line with the company’s vision, growth strategy, capability, and experience.Process Optimization: Refined and developed new workflow processes to ensure resources and tools were effectively leveraged across the firm.Marketing + Business Development: Standardized layout and visual content in proposals, presentations, and recruitment campaigns, improving ROI and elevating brand awareness and cohesiveness.Cross-Functional Collaboration: Worked closely with leadership, project management, and design departments to ensure marketing efforts were aligned with the firm’s project goals and capabilities.Team Management: Supervised a marketing team, including hiring, training, prioritizing, delegating tasks, and deadlines.Brand Development and Management: Established and maintained a strong brand identity that resonates with current and potential clients. This included overseeing the development of a rebranding campaign and a new logo design, a branding standards book, and implementation across all platforms. Creative direction assistance of annual magazine.

Communication Tools/Collateral Development: Create effective, compelling messages and sales tools that are understood and used by all employees. Serve as Project Manager in the development of specific collateral materials and business development tools to include EDSA books, case studies, brochures, posters, mailers, holiday cards as well as proposals and presentations. Proposal ManagementClient/Lead GenerationMarketing ResourcesDatabase ManagementPhotographyIntranet Development and ManagerFor more than 50 years, EDSA has been creating sustainable places to live, work, learn and play. As stewards of the land and the built environment, EDSA attempts to improve the way the world looks, one project at a time with passion, integrity and the combined effort of more than 125 team members.Specialties: Planning | Landscape Architecture | Urban Planning

OBMI is a global leader in architectural design with an experienced team of professionals who are passionate about the creation of successful places.Responsibilities:Implementation of OBMI's corporate image and producing all of the firm's print and electronic collateral for external and internal use.Collaborated in the production of RFPs and RFQs as prime consultantHeadquarter office in the US and 8 overseas.

Founded as a geotechnical specialty firm in 1970, Langan quickly became involved in many large, complex projects located throughout the eastern part of the United States. As Langan's growth continued, they leveraged their highly technical base to expand into the civil engineering and environmental disciplines.20 offices in the US and 5 overseas.Key Role: Marketing, Graphic Design, and Market Intelligence.Collaborated with BD team to develop new marketing strategies and campaigns Revamped marketing materials to elevate graphic design look and quality of output Designed and maintained company collateral materials for print and digital useCoordinated + developed proposals and presentations that served as sales toolsConducted market research to identify market trends

Established in 1880, Zeidler Partnership Architects is a leading Canadian architectural firm that brings the experience of over 200 professionals in Toronto and eight offices worldwide. Specialties: Architecture, Interior Design, Master Planning, Urban DesignKey Role: Marketing/Graphic DesignResponsibilities:Designed and maintained company collateral materials for print and digital useCoordinated + developed proposals and presentations that served as sales toolsConducted market research to identify market trendsPlanned and coordinated business development events6 offices overseas.

Responsible for leading all team members in the efficient and profitable operations of a coffee house.Responsible for managing the day-to-day store operations, maintaining high store standards and conditions, and fostering a positive environment.Responsible for recruiting and hiring staff in addition to maintaining work schedules.Planned, executed and communicated all sales promotions and new product information effectively and efficiently.Tallied all sales to confirm that receipts match total sales.Maintained and ensured customer satisfaction.