Melissa Gulbranson Email & Phone Number

Indianapolis, Indiana, Us

Offering advisory solutions focused on GTM strategy and market deployment of digital products and platforms. Selected client engagements include:• Led customer segmentation assessment and US-market GTM strategy development for a $8B global pharmaceutical and medical device company.• Advised client on framework to prioritize global market deployment for a new digital platform launch.• Developed GTM deployment playbook to support International market launch.

Richardson, Texas, Us

**RealPage was acquired by Thoma Bravo in 2021**Led the deployment of a transformative customer engagement and sales acceleration program that resulted in $100M+ in pipeline creation and $25M incremental bookings within the first year.• Built and launched outbound sales campaign targeting dark accounts – campaign delivered a 10x improvement in sales outreach to meeting conversions.• Developed Customer Value Framework that aligned KPIs to customer strategic objectives and RealPage solutions, enabling sales to lead value-based sales discussions instead of ‘feature only’ conversations.Assumed expanded role focused on improving customer success and retention for $60M Asset Optimization portfolio.• Established portfolio-wide strategic client engagement process, repairing the relationship with a client that ultimately led to a $5M expansion deal for the business.• Realized a 32% YOY reduction in the average time to resolve client issues, resulting in a 13%+ increase in customer sentiment and improved customer retention.

Ashburn, Virginia, Us

** Hewlett Packard Enterprise spun-off its IT Services business to form DXC in April 2017 **Responsible for driving revenue growth and decreasing account runoff by enabling go-to-market teams access to best in class tools and resources needed to identify new opportunities and advance existing sales pursuits.• Created a new sales enablement function that proactively distributed contextualized materials, tools, and resources to sales teams throughout each stage of the sales cycle, achieving a 10% improvement in bookings.• Designed and implemented a mobile application that allows sales teams to quickly find a resource with the right expertise that can support their sales pursuit, decreasing average sales cycle time by 12%.

Houston, Texas, Us

Responsible for driving revenue growth and decreasing account runoff by enabling go-to-market teams access to best in class tools and resources needed to identify new opportunities and advance existing sales pursuits.• Created a new sales enablement function that proactively distributed contextualized materials, tools, and resources to sales teams throughout each stage of the sales cycle, achieving a 10% improvement in bookings.• Designed and implemented a mobile application that allows sales teams to quickly find a resource with the right expertise that can support their sales pursuit, decreasing average sales cycle time by 12%.

Plano, Tx, Us

Led team of 20+ project management professionals accountable for successfully delivering strategic, enterprise-wide projects and programs with budgets ranging from $500K - $25M.

Dallas, Tx, Us

Managed strategic and tactical cross-organizational initiatives to support increased federal regulatory requirements as the bank approached $10 billion in assets.

Palo Alto, Ca, Us

Managed and reported $253M in direct P&L impact and $526M in gross expense reduction. • Defined savings (rate cost reduction), methodology, tool design/development. • Led the annual savings planning cycle: 12-month planning, monthly/quarterly forecasts, 3 year-forecast.• Designed, developed and implemented large-scale training program supporting over 1,500 users worldwide.

Bachelor Of Science - Bs, Business Administration

Master Of Business Administration (M.B.A.)