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Accomplished sales enablement and marketing leader with proven success in utilizing value-based selling and customer engagement strategies to deliver top line sales growth and bottom-line results. Over 15 years’ experience spanning SaaS, professional services, retail, financial services and manufacturing industries.
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Senior Vice President, MarketingCovideo Jan 2024 - PresentIndianapolis, Indiana, Us -
Partner / FounderGulbranson Business Solutions May 2022 - Dec 2023Offering advisory solutions focused on GTM strategy and market deployment of digital products and platforms. Selected client engagements include:• Led customer segmentation assessment and US-market GTM strategy development for a $8B global pharmaceutical and medical device company.• Advised client on framework to prioritize global market deployment for a new digital platform launch.• Developed GTM deployment playbook to support International market launch.
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Vice President, Value-Based Sales Enablement, Marketing & Customer SuccessRealpage, Inc. Apr 2019 - May 2022Richardson, Texas, Us**RealPage was acquired by Thoma Bravo in 2021**Led the deployment of a transformative customer engagement and sales acceleration program that resulted in $100M+ in pipeline creation and $25M incremental bookings within the first year.• Built and launched outbound sales campaign targeting dark accounts – campaign delivered a 10x improvement in sales outreach to meeting conversions.• Developed Customer Value Framework that aligned KPIs to customer strategic objectives and RealPage solutions, enabling sales to lead value-based sales discussions instead of ‘feature only’ conversations.Assumed expanded role focused on improving customer success and retention for $60M Asset Optimization portfolio.• Established portfolio-wide strategic client engagement process, repairing the relationship with a client that ultimately led to a $5M expansion deal for the business.• Realized a 32% YOY reduction in the average time to resolve client issues, resulting in a 13%+ increase in customer sentiment and improved customer retention. -
Senior Manager, Sales Enablement & MarketingDxc Technology Apr 2017 - Apr 2019Ashburn, Virginia, Us** Hewlett Packard Enterprise spun-off its IT Services business to form DXC in April 2017 **Responsible for driving revenue growth and decreasing account runoff by enabling go-to-market teams access to best in class tools and resources needed to identify new opportunities and advance existing sales pursuits.• Created a new sales enablement function that proactively distributed contextualized materials, tools, and resources to sales teams throughout each stage of the sales cycle, achieving a 10% improvement in bookings.• Designed and implemented a mobile application that allows sales teams to quickly find a resource with the right expertise that can support their sales pursuit, decreasing average sales cycle time by 12%. -
Senior Manager, Sales Enablement & MarketingHewlett Packard Enterprise Aug 2014 - Mar 2017Houston, Texas, UsResponsible for driving revenue growth and decreasing account runoff by enabling go-to-market teams access to best in class tools and resources needed to identify new opportunities and advance existing sales pursuits.• Created a new sales enablement function that proactively distributed contextualized materials, tools, and resources to sales teams throughout each stage of the sales cycle, achieving a 10% improvement in bookings.• Designed and implemented a mobile application that allows sales teams to quickly find a resource with the right expertise that can support their sales pursuit, decreasing average sales cycle time by 12%. -
Manager, Enterprise Program Management Office (Epmo)Rent-A-Center Jul 2012 - Aug 2014Plano, Tx, UsLed team of 20+ project management professionals accountable for successfully delivering strategic, enterprise-wide projects and programs with budgets ranging from $500K - $25M. -
Senior Project Manager, Information TechnologyTexas Capital Bank Jan 2011 - Jul 2012Dallas, Tx, UsManaged strategic and tactical cross-organizational initiatives to support increased federal regulatory requirements as the bank approached $10 billion in assets. -
Program Manager, Supply Chain ManagementHp Nov 2005 - Jan 2011Palo Alto, Ca, UsManaged and reported $253M in direct P&L impact and $526M in gross expense reduction. • Defined savings (rate cost reduction), methodology, tool design/development. • Led the annual savings planning cycle: 12-month planning, monthly/quarterly forecasts, 3 year-forecast.• Designed, developed and implemented large-scale training program supporting over 1,500 users worldwide.
Melissa Gulbranson Skills
Melissa Gulbranson Education Details
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The University Of Texas At DallasBusiness Administration -
East Texas A&M UniversityMaster Of Business Administration (M.B.A.)
Frequently Asked Questions about Melissa Gulbranson
What company does Melissa Gulbranson work for?
Melissa Gulbranson works for Covideo
What is Melissa Gulbranson's role at the current company?
Melissa Gulbranson's current role is SVP, Marketing at Covideo.
What is Melissa Gulbranson's email address?
Melissa Gulbranson's email address is me****@****hoo.com
What is Melissa Gulbranson's direct phone number?
Melissa Gulbranson's direct phone number is +146980*****
What schools did Melissa Gulbranson attend?
Melissa Gulbranson attended The University Of Texas At Dallas, East Texas A&m University.
What skills is Melissa Gulbranson known for?
Melissa Gulbranson has skills like Leadership, Six Sigma, It Strategy, Information Technology, Consulting, Supply Management, Sap, Sdlc, Contract Management, Pmo, It Outsourcing, Business Development.
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