Monica Gussow Email & Phone Number

Seattle, Wa, Us

Seattle, Wa, Us

Jackson, Wy, Us

I lead the creative arm of a mid-sized, independent Shopify design & build shop, building highly-designed, highly-converting e-commerce sites for businesses with big stories to tell.—Birthed all branding and creative for the business, including visual guidelines, voice, story, and vibe —Implemented internal- and client-facing processes that optimized workflow and efficiency, ensured quality control across the work, and reduced review rounds with clients—Lead creative on e-commerce design for a wide range of clients. Work includes UX and information architecture, visual / interactive design, page layout and storytelling concepts, and brainstorming / guidance on visual asset generation. Married conversion-based thinking with brand storytelling and design to deliver visually stunning websites that elicit emotion while at the same time strategically meeting business goals —Collaborated with technical lead and developers, effectively communicating design needs

Mosaic is a personal passion project. After designing and art directing for the last 20 years, throughout every iteration of my career, the one common thread has been the consistent need for high-quality imagery and the subsequent challenge of finding it. Over time I realized that this hunting and gathering of images was actually the part of my job I looked forward to the most.Mosaic was born out of the love of being immersed in gorgeous imagery; the dopamine hit that comes with finding something beautiful amidst all of the scrolling; the places your imagination takes you in creating cohesive visual stories out of what had been singular images.

• E-commerce and marketing design for clients including Hydro Flask, REI, SOG Knives, Saalt, Kokatat, and Gather'd Marketplace, amongst others• UI design (including creation of tone boards, visual interfaces, and corresponding style guides; as well as hand-off to development and subsequent QA)• Conduct photo research for imagery to fill gaps in clients' brand asset libraries• See monicagussow.com for full portfolio of my design work; examples of photo shoot planning work can be sent on request

Work From Anywhere, Remote, Oo

Seattle, Wa, Us

• Clients include Hydro Flask, Kokatat, Sea to Summit, Polartec, CMH, K2 Skis & more• Lead creative and design on efforts large and small including website builds, tablet apps, product launches, ad campaigns, brand strategy, brand and product videos, and identity creation• Conceptualized, planned and art directed brand and product photo shoots for Hydro Flask, collaborating with stakeholders, photographers, videographers, stylists, and producers• See monicagussow.com for full portfolio of work; examples of photo shoot planning work can be sent on request

Seattle, Wa, Us

Seattle, Wa, Us

• Creative lead on direct to consumer catalogs, including layout and design, art direction of still life and on-figure photography, and all final production work

Seattle, Washington, Us

• Art-direct and design special issues of Eddie Bauer and First Ascent catalogs• Generate seasonal creative concepts and designs as part of a tri-channel concepting team• Partner with product, merchandising and photo teams to determine creative execution based on business needs, and develop styling and shot counts for still-life and on-figure photography• Mark up and approve images for color correction and retouching• Maintain catalog specs and libraries

Various newsstand magazines• Layout and design for Prevention, The Knot, All You, and Dash magazines including: conceptualizing design concepts; creative problem solving in order to accomplish desired editorial content; building creative typographic treatments for headlines; editing film from photo shoots; placing and re-sizing images; marking up images for color correction and retouching; flowing, styling and routing all text; and completing final production checklists• Tablet design for All You and Dash including: conceptualizing prototype editions; adapting existing print content for digital media; and programming interactive features such as buttons, animations, and hyperlinks• Revolutionized, built and maintained style sheets, style guides, design libraries, and master templates for All You (both print and tablet editions), streamlining processes and reducing production time for designersMulberry & Moss Paper Goods Co.• Designed corporate identity, website, banner ads, stationery, and greeting cards• Researched current color and design trends; compiled detailed inspiration boards • Utilized knowledge of 4-color printing processes to liase with printers New York City Guitar School• Designed event invitations, programs, and various collateral

New York, Ny, Us

• Designed features, all sections, and special issues of the magazine• Styled, attached, and routed all text using SmartConnection• Liased with editors to plan and execute editorially sound layouts• Met strict weekly printing deadlines

New York, Ny, Us

• Promoted from Senior Designer to Associate Art Director• Conceptualized and designed features, front-of-book pages, and special sections of the magazine• Participated in monthly brainstorming and art planning meetings• Collaborated with editors and production to steer stories and packages from concept through to printed product• Directed still-life shoots of fashion and beauty products• Assigned spot and full-page illustrations; art directed illustrators• Preflighted / trouble-shot InDesign documents to ensure press-readiness• Art directed and mentored junior designer; managed interns

New York, Ny, Us

• Designed features and front and back of book sections of a monthly women’s magazine using Adobe InDesign• Responsible for all production aspects of layout• Conducted picture research

New York, Ny, Us

B.A., Communication

Education record