When I think back to some of my most significant impact experiences I can’t help but recall my early music training. It not only led to a life-long passion as a percussionist, but informed my professional success as well. I learned the importance of preparation, focus and perfecting the most intricate components of a piece. As lead percussionist, I learned how to set a steady unwavering pace along with the listening skills so essential in music – and life. Lastly, I learned how to collaborate and to improvise when necessary, which helped me develop confidence and determination. Today as a Digital Transformation and Operations and Marketing Executive I apply those learnings to accelerate growth for branded businesses. An agile and entrepreneurial influence I am skilled in building content, driving operational improvements, and coalescing stakeholders around common vision to enhance market leadership and corporate value. By blending engaging interpersonal style, emotional intelligence, and leadership with a strong ethical framework and calm demeanor I deliver in key performance areas.Business Building – As founding member of Martha Stewart’s launch team, coauthored business plan for Martha Stewart Living magazine and developed multiple Martha Stewart brands, growing them into a nine figure businesses. As EIR at Hearst, secured funding, established team, built marketing plan, and developed strategy for commercial business.Creative Problem Solving – Turned around Martha Stewart Living Omnimedia’s digital business achieving first-ever digital division profitability. At Newport News, responded to discontinuation of credit card division by expanding customer benefits and developing critical messaging.Leadership and Consensus Building – Navigated integration of iVillage acquisition into NBCU, redefining the business, divesting noncore assets, reducing cost, and refocusing team on growth priorities. Appointed by NBCU leadership to join executive team to spearhead acquisition of Oxygen Network.Executive Agility – Recruited to MRC to oversee operations including all revenue streams, digital video and OTT, live events and licensing. In response to Covid led cost reductions as part of restructuring and consolidated revenue unit to achieve successful JV with Penske Media.Organizational Transformation – Led carve out of This Old House from Time Inc. upon purchase by PE, rebuilding end-of-life digital platform, avoiding millions of dollars in penalties, and positioning it for acquisition for Roku.
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Evp Business DevelopmentFountNew York, Ny, Us -
Chief Of StaffJustanswer & Pearl.Com Oct 2021 - PresentRecruited by CEO/Founder of this direct-to-consumer marketplace democratizing professional services by providing affordable, digital access to high-quality experts in hundreds of categories. JustAnswer has served over 20M customers via its 12,000 experts. Global business growing 30% Y/Y and profitable. As Chief of Staff and strategic advisor to CEO and executive team, transforming growth strategy, launching new revenue growth initiatives, driving key recruiting efforts, up-leveling organization and operations. Lead Global People Operations and international teams in the US, Ukraine, and India. ☛ Lead Partnership team, overseeing 42% affiliate revenue growth. Building new enterprise revenues with eBay, Repair Pal, and Dremel. ☛ Built incubation lab launching AI and LLM products. ☛ Currently launching new Legal vertical delivering expanded Legal services to drive growth.☛ Support crisis management efforts for our 275 Ukrainian employees during the Russian invasion.
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Evp, Revenue & Operations; Evp OperationsMrc 2018 - 2021Beverly Hills, California, UsRecruited by President of this multi-brand media company to transform and energize company’s media properties. Oversee multiple revenue streams and team across Billboard, The Hollywood Reporter, and Vibe, and brand integrations within Dick Clark Production broadcasts. Strengthen operations, realign and consolidate teams, modernize products, and drive out cost. Guide event business. Accelerate programmatic advertising products and strategy. Improve licensing and distribution. Lead digital video strategy, franchise development, OTT, social, and partner distribution.Impact highlights include…☛ Doubled revenue YoY in programmatic advertising while reducing annual operating expenses by tens of millions of dollars.☛ Launched portfolio of revenue streams to mitigate risk of direct advertising sales.☛ Transitioned events department from expense to revenue and contribution margin driver.☛ Steered team through dramatic business transformation, Covid crisis, and successful JV with Penske Media. -
Chief Digital OfficerThis Old House Ventures 2016 - 2018Stamford, Connecticut, UsRecruited by CEO and PE to steer digital transformation of recently acquired home improvement brand from Time Inc. Tasked to carve out and integrate entire business with multidimensional elements, including migrating content. Under accelerated timeframe and strict budget, crafted plan and team to rebuild entire TOH digital platform, including UX, CMS, ad tech, distribution, video, ad ops, and accounting systems. Modernized digital strategy and established portfolio of revenues, including programmatic, branded content, audience/data targeting, and OTT.Impact highlights include…☛ Rebuilt digital, sales, and operations platform and team.☛ Doubled digital reach and increased CPMs, ad avails, and digital video consumption.☛ Created the first digital video OTT strategy for the business.☛ Facilitated launches of This Old House Insider (premium pay-wall) and House.One, a DIY brand for new homeowners.☛ Contributed to value of the business and sale to Roku. -
PresidentDigital Cadence, Inc. 2013 - Apr 2016New York, Ny, UsLaunched this consulting firm to deliver strategic and transformational solutions for startups through mid-stage businesses. Provided strategic planning, business development, and operational guidance. Generated six figures in annual revenue. Engagement highlights include:☛ For eCommerce Company – Authored business plan for new luxury brand.☛ For Digital Health Business – Accelerated programmatic advertising growth and realigned team.☛ For Video Production Company – Introduced video distribution and audience targeting revenue streams.☛ For Multichannel Publishers – Orchestrated first Party Data Acquisition Strategy and DMP of 75 million users. -
President (2011 - 2013)Federated Media Publishing 2011 - 2013San Francisco, Ca, UsRecruited by CEO to continue product and organizational transformation of this pioneering $95M content marketing and digital brand integration business while elevating operational excellence. Restructured the business, introducing programmatic products into business model.Impact highlights…☛ Designed and enabled sales, marketing, and operations transformation.☛ Architected and implemented companywide restructuring and talent upgrade.☛ Expanded multimillion-dollar ongoing video content programs for multiple high profile, high value clients.☛ Key role in acquisition and integration of Sovrn, a pioneer programmatic SSP advertising platform. -
Eir / President Lmk MobileThe Hearst Corporation 2009 - 2011New York, Ny, UsRecruited as EIR by former chief digital officer at NBCU to incubate new digital businesses. Supported due diligence on investments and incubation concepts. Built content delivery platform and strategy marrying technology with subject matter experts to create curated content feeds. Wrote investment and business case for board funding. Secured funding, established team, built marketing plan, and developed strategy to drive rankings for the apps.Impact highlights…☛ Built curated content delivery platform and launched first tranche of mobile apps.☛ Earned #3 most downloaded news app in Apple news category.☛ Led product and marketing launch of hundreds of mobile applications.☛ Created thousands of pages of high-quality automated content across Hearst properties.☛ Initiated and executed successful joint venture with PE firm. -
Chief Operating Officer At Ivillage PropertiesNbc Universal 2007 - 2009New York City, Ny, UsRecruited by NBC President to turnaround newly acquired iVillage. Oversaw nine figure P&L and global team. Restructured organization and stabilized iVillage brands. Identified undervalued/underleveraged assets, focused on growth and divested noncore businesses. Integrated iVillage into NBCU programming and digital advertising. Reimagined product and tech team. Managed workstreams.Impact highlights…☛ Selected by senior executive leadership to head up digital due diligence and acquisition of Oxygen Network.☛ Accelerated pace of execution and drove agile product launches in growth areas.☛ Drove consecutive user and revenue growth.☛ Restructured and reduced operating costs. -
Vp, Gm Digital (Through Turn-Around)Martha Stewart Living Omnimedia 2004 - 2007New York, Ny, UsRecruited back by CEO with heavy influence from Martha Stewart to rejoin organization to guide digital division through a volatile period and drive turnaround strategy.Impact highlights…☛ Relaunched marthastewart.com as lifestyle ad-based portal, reversing annual losses and delivering profitability for first time ever.☛ Grew ad revenue by millions of dollars.☛ Restructured leadership and staff and recruited new team. -
Vp Marketing & Ecommerce, Newport News Brand (Part Of Spiegel Brands)Otto 2002 - 2004Hamburg, Hamburg, DeAccelerated digital transformation of predominantly catalog-based apparel brand. Managed nine figures in annual revenues and budget. Directed rebranding for newport-news.com improving customer acquisition and retention. -
Vp Ecommerce Marketing | Ad Finance Manager | Gm Digital & Ecommerce | Consumer Marketing ManagerMartha Stewart Living Omnimedia 1991 - 2002New York, Ny, UsRecruited to co-author launch plan for Martha Stewart Living. Progressed to VP eCommerce. Throughout period, led consumer marketing for launching and building magazines, TV, digital, multichannel commerce businesses and audiences, and revenues across brands and platforms. Represented internet division in IPO due diligence and analyst presentations for successful IPO. Launched award winning marthastewart.com brand. Increased MSL magazine subscriber base to two million and launched brand/product extensions. Initiated company’s first CRM app and data mining to improve LTV.
Michael Gutkowski Education Details
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Crotonville AlumniLig (Leadership Innovation & Growth) -
University Of Wisconsin-Eau ClaireMarketing -
University Of Wisconsin-WhitewaterGeneral -
University Of Wisconsin-WhitewaterUs Small Business Administration
Frequently Asked Questions about Michael Gutkowski
What company does Michael Gutkowski work for?
Michael Gutkowski works for Fount
What is Michael Gutkowski's role at the current company?
Michael Gutkowski's current role is EVP Business Development.
What schools did Michael Gutkowski attend?
Michael Gutkowski attended Crotonville Alumni, University Of Wisconsin-Eau Claire, University Of Wisconsin-Whitewater, University Of Wisconsin-Whitewater.
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