Michelle Guzman Email & Phone Number

Menlo Park, CA, US

I design experiences that span across Facebook app’s products and teams. I’m currently focused on privacy, GenAI integrity, and youth wellbeing. Previously, I worked on simplifying consumer experiences on Feed and helped launch new products and education tools for Creators.

Menlo Park, CA, US

- Designed content creation and consumption products for news publishers and independent journalists. - Designed products to elevate trustworthy and relevant information on the COVID-19 Information Center, Climate Science Center, Lift Black Voices, and Local Alerts.

Menlo Park, CA, US

Designed products that make Facebook a safer place for people and advertisers. My focus on monetization included tools that enforce integrity policies for monetizing creators and brand safety and suitability tools for sensitive advertisers.

Mclean, Virginia, US

Contract with 18F, U.S. General Services Administration (GSA)

Mclean, Virginia, US

Contract with the U.S. Small Business Administration (SBA) and U.S. Digital Services (USDS)

Washington, District OF Columbia, US

• Developed and implemented organization-wide content strategy and standards.
• Translated content from legal language to an eighth grade reading level or below, and to Spanish.
• Wrote and implemented user-centered content that follows plain language standards for digital and print materials.
• Worked collaboratively with the UX, graphic design, and program teams to advance the organization’s mission.
• Ensured that external facing collateral used USAC’s voice and tone and was aligned with the audience’s behaviors, attitude, and emotions.

Rockville, MD, US

• Developed and implemented cross-channel communications campaigns around programs, events, and advocacy issues, to engage members, prospective members, government officials, and the greater community.
• Wrote and published content for websites, social media, marketing emails, e-newsletter, press releases, annual reports, blogs, op-eds, talking points, fact sheets, presentations, and other written materials.
• Managed media relations by responding to inquiries, pitching stories, and preparing senior leadership for interviews.
• Researched opportunities and remained well-informed of advocacy issues related to the business community.
• Monitored user engagement across platforms to measure success and report results to senior leadership.

Washington, DC, US

• Developed internal and external awareness campaigns and wrote communications materials (including social media content, blogs, web content, press releases, talking points, etc.).
• Managed and edited materials to ensure consistent voice, tone, and messaging across programs and initiatives.
• Translated complex policy to clear language for various platforms and audiences.
• Coordinated public engagements and interviews in English and Spanish for senior leadership by pitching to local and national media, managing messaging, briefing spokespeople, providing onsite support, and developing.
• Maintained relationships and collaborated with program offices, senior leadership, and members of the press.

Washington, DC, US

• Led internal and external communications strategy and developed written content.
• Implemented online tools such as social media, intranet, website, and e-newsletter to engage members.
• Managed speaking engagements for Executive Director by receiving and responding to inquiries, coordinating logistics, writing talking points, developing presentations, and providing on-site support.
• Developed relationships with members, senior executives, and staff to encourage partnerships and collaboration.

Washington, DC, US

• Amplified the President’s agenda and agency priorities within the Hispanic community in the United States by developing and implementing a social media communication plan and content.
• Planned and executed the 2013 Back-to-School Texas Tour composed of 9 stops, 7 cities, over 3 days: outreached to Texas schools and area officials for support and participation, secured venues and speakers, coordinated.

Dallas, Texas, US

• Assisted with planning and executing VIP dinners, symposiums, and conferences in DC, Miami, and Los Angeles.
• Created and distributed press releases and media advisories to promote conferences and special events.
• Researched and outreached to potential conference honorees, sponsors, speakers, and media.

Washington, DC, US

• Created a sense of community through programs and student outreach.
• Engaged students and alumni through weekly e-newsletter and website updates.
• Mentored incoming multicultural and first generation students.
• Served as a liaison between the students, Multicultural Affairs staff, alumni, and campus partners.

Bachelor Of Arts (Ba), Public Communication & Marketing

High School Diploma

User Experience Design

Event Management Certificate Program