Manager, Marketing And Communications
Rockville, Md, Us
• Developed and implemented cross-channel communications campaigns around programs, events, and advocacy issues, to engage members, prospective members, government officials, and the greater community. • Wrote and published content for websites, social media, marketing emails, e-newsletter, press releases, annual reports, blogs, op-eds, talking points, fact sheets, presentations, and other written materials.• Managed media relations by responding to inquiries, pitching stories, and preparing senior leadership for interviews.• Researched opportunities and remained well-informed of advocacy issues related to the business community. • Monitored user engagement across platforms to measure success and report results to senior leadership.