eleven-x are innovators in providing real-time, wireless IoT solutions for cities, campuses, and enterprise organizations. We are currently transforming the parking experience with eXactpark™, a sensor-based space occupancy monitoring solution, and comprehensive software platform. Built on the award-winning, patent-pending SPS-X sensor, eXactpark enables a stress-free parking experience for drivers and parking managers by offering real-time status availability, improved compliance, increased revenues, lower operating costs, and reduced GHG emissions.As the Head of Marketing, I lead all of eleven-x’s B2B and B2G marketing efforts including marketing strategy, positioning, messaging, demand generation, business development support, product marketing, content strategy, and execution.I am also an active participant on the global Lora Alliance Marketing Committee.

BVB International Academy | Waterloo Minor Soccer is a non-profit amateur sports organization with a 50-year tradition of focussing on the development and nurturing of kids and young adults in the sport of soccer. With structure-based individual skill development and team play, a positive learning environment is a foundation for programs ranging from recreational to competitive to support any and all who want to enjoy the world’s most popular sport.

Founder and principal for a business development and marketing consultancy helping start-up and SME organizations gain traction, scale and maximize their market impact from a revenue perspective.Experience and areas of focus include:• Go-to-Market Strategy• Business Development• Aligning Sales & Marketing• Value Prop | Positioning | Messaging• Marketing Plan Development• Demand Generation - Digital | SEO | Social Media | Events | Email | Outbound• Market Intelligence• Ideal Customer Profiles and Segmentation• Marketing Communications• Sales Team Enablement• Customer Experience | Success support

The Accelerator Center is the #1 private business incubator in Canada and ranks amongst the world's Top 5 business accelerator organizations. Acting as a catalyst for the creation of new tech companies, the Accelerator Centre builds strong, globally stratified businesses with a proven process that focuses on creating excellence in all aspects of company development.I worked directly with clients of the Accelerator Centre to offer leadership and support their growth efforts in terms of revenue generation, marketing, and product areas of their organization.

Media Sonar provides digital risk detection and web intelligence to help safeguard corporate assets across the social, surface, deep and dark web.My responsibilities included all aspects of the company’s Product, Business Development and Marketing functions including strategic market direction and product strategy and development. Accountabilities included;• Design and execution of business development plans to meet targets• Market positioning, value prop and messaging• Cultivation of key customer and partner relationships• Collaborating with all functional areas of the organization• Development and execution of content strategy• Demand generation including inbound, digital marketing | email and outbound activities• Development of sales enablement tools• Defining/maintaining product, market, and competitive information• Product roadmap development and execution• Oversee UX/UI optimizationDeveloped strategic programs that produced:• Over 150% increase in annual revenues• Increase in customer base by 95%• Improved Customer Lifetime Value in both $ and % of customer base as part of a holistic go-to-market strategy• Direction and development of marketing and sales materials across all market segments and all areas of the multi-channel mix to establish top-level market positioning• Oversaw the integration between product platform and end-user technology resulting in product differentiation and a focused market penetration• Created internal and external communications programs to maximize market understanding and intelligence• Spearheaded engagement program with industry thought-leaders in working relationships that supported product innovation and strategic market and content execution• Managed the development and implementation of Certified Product Training program resulting in new revenue stream capabilities and establishing market positioning

• Development of revenue focussed go-to-market strategies• Collaboration with key customers and other functional areas of the organization to direct business strategy, generate revenue and enhance customer experience• Competitive analysis -global and regional markets• Market analysis for product and service opportunity identification• Creating and implementing strategic plans on a global and regional level• End-to-end project management of product launches/sales enablement tools/marketing content strategy and execution/demand generation programs including digital marketing, and outbound programs• New product scoping• Product lifecycle management - from launch to end-of-life• Development of programs and services designed to optimize revenues while providing a better customer experienceResults included;• Generation of $200M in global annual revenues• Year-over-year market share leadership for 4 straight years• Double-digit year-over-year growth in flat North American market• Product line revitalization yielding year-over-year growth for 3 straight years including 2 years of record sales

• Conceived and gained buy-in from Senior Management to develop and lead new team. Team responsibilities included the development and execution of integrated marketing plans for multiple markets on a global and regional level with elements including: - sales enablement tools - digital marketing - SEO/M, email, banner ads - events and trade shows - content development - PR and Social Media - collateral development - advertising - budget development and tracking - product launch execution - brand management• Introduced cross-functional team concept approach to align sales, marketing, and product management• Developing and managing marketing budgets• Re-engineered product launch process bringing greater efficiency which resulted in reduced costs and increased sales channel awareness• Drove efforts to re-align channel and corporate marketing functions with organizational goals and objectives• Aligned strategy, execution and budgetary plans for marketing product and services, establishing a focus on quality and consistency in order to achieve branding and sales objectives

Developed sales and marketing strategy that drove year-over-year growth in revenues, day-to-day management for global sales/marketing activities including development and execution of integrated marketing plans, sales programs, sales tools, PR, events, collateral, traditional and online programs. Responsibilities also included strategic market planning, budgetary planning and management, product marketing and lifecycle management.Results include:• company grew by 300% before being purchased• year-over-year growth for 4 straight years• produced a 500% increase in event participation while decreasing budget expenses by 45%• developed and managed the implementation of training program resulting in new revenue streams and broader product and service offerings