Account Manager
Karāchi, Sindh, Pakistan
1) Campaign Strategy and Planning: Collaborate with Hobnob to understand their marketing goals and develop effective advertising strategies. Conduct research to identify target audiences, select appropriate advertising channels, and allocate budgets.2) Ad Creation and Optimization: Create compelling ad copy, images, and videos that resonate with the target audience. Continuously monitor and optimize ad performance, including adjusting targeting parameters, bids, and budgets to improve key metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS).3) Performance Analysis and Reporting: Utilize data analytics tools to analyze campaign performance, identify trends, and provide Hobnob insights. Prepare regular reports on key metrics and campaign results, highlighting success areas and improvement opportunities.4) Client Relationship Management: Serve as clients' primary point of contact, building and maintaining strong relationships. Conduct regular meetings to discuss campaign performance, address concerns, and provide recommendations for optimizing results. Understand client objectives and proactively suggest new strategies and opportunities.5) Stay Updated on Industry Trends: Keep abreast of the latest industry trends, algorithm updates, and advertising platforms. Continuously expand your knowledge and skills to leverage emerging technologies and strategies, ensuring Hobnob remains ahead of the competition.6) Collaboration with Cross-Functional Teams: Work closely with other teams, such as creative, content, and analytics, to ensure cohesive and effective advertising campaigns. Coordinate with designers, copywriters, and data analysts to create high-quality ads and leverage data insights for campaign optimization.