• Leading the French and Spanish poultry product category, focusing on premium offerings with strategic positioning within high-end Restaurant chains and luxury Hotels.• Meet assigned targets for profitable sales growth in assigned product lines, and Achieve assigned Category sales, define range, launching New Product Development, manage NPI’s within set budget constraints.• Managing and optimizing the brand’s product portfolio, and Setting pricing strategies and adjusting prices as needed to remain competitive and meet profit targets, and managing cost within the category to maximize profitability.• Providing demonstrations and product induction to Sales team to enhance their product knowledge.• Maintain and acquire new Suppliers and SKUs, Identify new revenue opportunities and establish a productive and professional relationships with key personnels in both customer and Brand representatives.• Build and develop procurement and sourcing strategy & Cost and selling pricing management.• Prepare data and reports and contribute to preparing business reviews with Management, Key suppliers etc.

• Sales & Marketing of chilled & Frozen Meats, poultry & Seafood products to HORECA.• Plan and execute diverse seafood product ranges by collaborating with 50+ buyers, analysts, and suppliers; developed detailed sales forecasts that enhanced stock availability across all distribution channels.• Conduct thorough analysis by sourcing data from a network exceeding 50 suppliers, resulting in refined product selection parameters while ensuring alignment with market trends to drive effective sales strategy development.• Covered unassigned regions through effective communication strategies, driving customer engagement during cold calling campaigns which led directly to five high-value client acquisitions.• Implemented new organizational strategies as assigned, optimizing workflows that reduced task completion times for special projects from an average of three weeks to just two weeks, enhancing overall team performance.

• Fostered lasting partnerships by systematically analyzing customer feedback and aligning product offerings with client expectations, ultimately securing commitments from high-value accounts during tenure.• Redesigned route optimization strategy for the Van Sales Team based on performance metrics; achieved a consistent improvement of delivery accuracy that enhanced customer satisfaction ratings.