Michael Hannant Email & Phone Number

New York, New York, United States

New York, New York

• Deliver brands, products & programs to drive profitable growth through a field network in a $275 million Region
• Support sales growth, market penetration, client acquisition and retention, quality, image, improved profit margins and improved market share
• Partner with clients, District Managers and brand teams to tailor marketing programs
• Coach and trains site level managers on merchandising and marketing elements

New York, NY

• Strategic planning and implementation of marketing activities in a district that includes New York and New Jersey
• Served as Residential Dining Champion and Sustainability Rep for the Northeast Region
• Quantify category performance to maximize product mix
• Design promotion efforts to existing and new locations to grow incremental sales
• Interpret quantitative and qualitative market research through focus groups, surveying, campus mapping, trend development, Gen Y research, competitive pricing analysis

Chicago

• Strategic planning and implementation of marketing activities for dining services with $21 million yearly revenue at 18 food service locations
• Grew revenue 200% YoY by expanding retail location’s product mix
• Designed an enterprise first dedicated Gluten Free section in the c-stores
• Overhauled product database to a category management hierarchy system to improve capturing sales, cost and product movement
• Increased net customer scores by 120 basis points by implementing a holistic approach to survey reporting metrics and action plan processes
• Key team lead on a client retail study to examine each location and develop recommendations to maximize sales and student needs

Greater Chicago Area

• Performed tactical, day-to-day operational and implementation activities of a one-to-one marketing loyalty program to over 40,000 independent restaurants per campaign
• Represented the business in Agile Project management processes
• Analyzed KPI and identify new success metrics to measure incremental growth and customer loyalty using Qlikview
• Utilized 3rd party data to assess market trends to inform and support decision making including NPD, Loyalty One, and Precima
• Translated campaign performance into meaningful presentations and talking points for C-level executives to disseminate throughout the organization and supplier partners
• Developed management, deployment and training tools in a highly matrixed organizationAccomplishments

Chicago, IL

• Developed strategies for digital marketing communication campaigns to current and prospective clients
• Maximized SEO strategies to improve engagement
• Led integrated marketing and sales campaigns in Salesforce.com
• Tracked progress to improve results and reinforce the value of marketing with teams
• Led creative brief meetings with business intelligence, design and graphic departments
• Managed creative project calendar to ensure launches