Melanie Hannasch Email & Phone Number

Rye Brook, Ny, Us

Seattle, Wa, Us

• Recruited to assume leadership and development of the corporate marketing department.• Hired and expanded the marketing team from a team of two direct reports to a staff of four direct reports and three field marketing supervisors along with implementation of agency support, third-party vendor and programmer relationships to execute on multi-channel and system level marketing campaigns.• Implemented a strategic digital marketing program with automation functionality for lead generation and development.• Through research data and insights, analyzed competitive market product positioning with campaign development strategy to overcome competitive advantages. • Generate the annual budget for each product line which reflects current goals and past performance in order to budget subscriber gains and marketing expenses to deliver an increased cash flow gain.• Increased revenue per subscriber while reducing marketing expense per subscriber resulting in an increased budget for marketing year over year to achieve an increase in subscriber penetration to meet a 5-year strategic goal in HSD growth.• Manage monthly media buys through multiple sales channels and direct mail campaigns to increase subscriber growth. Determine spending allocations, media selection placement and ad positioning for advertising channels in correlation with each month's campaign tactics.• Expanded responsibilities to manage and oversee organization’s call center development, expansion, training programs, policies and procedures with direct reporting of call center management.• Tasked with supporting operational departments to include technical operations, engineering, dispatch and local business offices with policy and procedure development, hiring of management staff, increasing efficiencies, customer communications, marketing support, competitive analysis and strategic planning.

Mediacom Park, Ny, Us

• Promoted to newly created role with operational oversight of seven head-ends, five offices, a technical staff of forty with direct reporting of the technical operations manager, regional customer service manager, and four technical supervisors. • P&L responsibly to include operational expenses, revenue growth, capital plan management, and cash flow margin goals.• Tasked with commercial sales growth goals, community and city relationship development, economic development and involvement, and customer service escalation resolution.• Central operational location included building management and oversight for a satellite call center staff of fifty plus CSRs, a regional dispatch team of fifteen dispatchers, human resources, sales and administrative staff, the regional maintenance team, and various administrative staff. • Directly reported to the divisional vice president of operations with requirements for weekly reporting and daily metrics accountability which included install and service window management, pending work management, contractor hiring, financial metrics and ongoing maintenance work oversight.

Provide managerial support role and consultation services to businesses and non-profit organizations to improve strategies and campaign tactics to gain customer and donor growth. Assist in digital and social media campaigns to improve company recognition and increase customer support.

Mediacom Park, Ny, Us

Fast-track promotion, less than one year, to RMM developing sales and marketing strategies on a quarterly and annual basis for the Georgia region. Manage monthly marketing campaigns and strategies. Provide analysis on subscriber data and gains through sales channels such as inbound/outbound telemarketing, customer service calls and campaign tactics to adjust strategies. Supervise affiliate and third party vendor relations, monthly cross channel orders/promotions and reporting. Manage monthly media buys through multiple sales channels and direct mail campaigns to increase subscriber growth. Determine spending allocations, media selection placement and ad positioning for advertising channels in correlation with each month's campaign tactics.Analyze competitive market product positioning with campaign development strategy to overcome competitive advantages. Develop a revenue generating structure through an annual rate review. Assess revenue needs to attain cash flow goals and adjust pricing for each franchise. Analyze franchise agreements, review community's demographic ability to absorb rate increase, past rate data, current market trends, system upgrades or improvements and expansion plans to determine best strategy.Generate the annual budget for each product line which reflects current goals and past performance. Budget subscriber gains and marketing expenses to deliver an increased cash flow gain.Coordinate marketing materials, supplies and guarantee subscriber communications are maintained at 12 local offices.Orchestrate community outreach and public relations as a representative and a speaker for local schools and sponsorships for events such as Relay for Life, Race for the Cure, Cystic Fibroses Research and UNICEF Trick of Treat along with trade show and vendor exhibition events.

Stayed onboard to assist in limited capacity with special enrollment cases.Maintained the enrollment procedures and practices. Troubleshoot and solved problems during sales presentations and enrollments for medium to large clients which included Stations Casinos with 12 locations in 3 states and 14,000+ employees.

Promoted to direct the external enrollment process of individual business units and manage the daily operations of 4 departments.Launched a branding campaign for the enrollment sector of the business introducing logo attire; distributed materials with logo's and taglines and established a uniform presentation to new clients.Created savvy PowerPoint presentations to support employee enrollment; designed customized training manuals for each new enroller during enrollment.Updated sales presentation, materials and hand-outs as well as presentation delivery to employer groups.Spearheaded the design and development of on-line presence implementing a quick reference for employers interested in available services.Forged vendor relationships to reduce travel cost for enrollments out of state.Managed high-profile national accounts for notable clients, such as, Wyndham Hotel Chain, The Hard Rock Hotel & Casino and Stations Casinos.

Internet startup web-based worksite benefit enrollment system. Collaborated in the creation of this web-based enrollment program that lead to a spin off venture from EBC, Inc. Teamed with JBytes, Inc. on the development, design, reporting function and tracking mechanisms for the website.Partnered/Brokered with the insurance companies to gain approval, meet standards and legal requirements as a web-based solutions provider for voluntary benefits enrollment.Implemented a sales led database to market site to employers examining employer size, location and policies to determine possible usage. Solicited identified companies and introduced new services which captured sales through web-based enrollment.

Education record

Certification, Integrated Online Marketing Strategies

B.S., Business Administration - Marketing