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Michael Hannon is a co-founder and chief revenue officer of NoBid, a company that creates advertising software that helps businesses optimize their demand, revenue, and carbon footprint. With over two decades of experience in digital advertising and technology, Michael is a visionary leader who has helped several organizations achieve fast growth and innovation in the industry.As the CRO of NoBid, Michael oversees the sales, marketing, and business development functions, as well as the product strategy and roadmap. He is also an active advisor for several companies in the online advertising space, such as Blockthrough, BlackInc, and Parsec Media, sharing his insights and expertise on programmatic, ad serving, and data analytics. Michael has a proven track record of leading and scaling high-performing teams, delivering cutting-edge solutions, and driving customer satisfaction and loyalty. He is passionate about creating value for his clients, partners, and stakeholders, and advancing the industry standards and best practices.
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Co-Founder And CroNobidNew York, Ny, Us -
Co-Founder & CroNobid Apr 2019 - PresentNew York, New York, UsNoBid creates advertising software that helps businesses with demand optimization, revenue optimization and carbon reduction. -
PartnerDxkulture Oct 2024 - Present -
CtoDuration Media Llc. Nov 2018 - PresentNew York, Ny, UsHighly viewable publisher marketplace. -
PresidentProgrammatic Partners Jan 2016 - PresentNew York, UsProgrammatic Partners is a global management consulting firm helping organizations within digital media and advertising technology in management, operations, strategy, revenue growth and product development. -
AdvisorMarlin Mortgage Capital Nov 2021 - PresentSaint Petersburg, Fl, Us -
AdvisorBlackinc Jul 2018 - PresentPortland, New York, London, Usa, UsBlackInc is a specialized strategic consulting firm in the digital sector. We help our clients grow their businesses with proven processes, decades of experience, and an unparalleled network of industry contacts. For over fifteen years, we have worked with companies on engagements that encompass key aspects of digital strategy, and business development. -
AdvisorParsec Media May 2015 - PresentNew York, New York, UsTime Based Advertising. -
AdvisorBlockthrough Jun 2017 - Jan 2022Toronto, Ontario, CaHelping publishers recover revenue lost to adblockers. -
Member, Board Of DirectorsDistrict M Sep 2017 - Jan 2019Montreal, Quebec, CaAn open and transparent marketplace for publishers and advertisers to easily connect and maximize on today’s digital advertising opportunities. -
Vice President, Business Development & OperationsPurch Dec 2017 - Oct 2018New York, UsResponsible for managing Purch Publisher Services which helps independent publishers monetize at the highest level across direct sales, private marketplaces, and open programmatic. Responsible for the growth and onboarding of new publishers worldwide.P&L responsibility -
Vice President, Yield And Revenue OptimizationPurch Jul 2013 - Dec 2017New York, UsResponsible for managing Purch's advertising operations and inventory, leading content monetization strategies across a growing stable of premium technology and science properties, that now includes world-renowned tech brands Tom’s Hardware, Tom’s Guide and Tom’s IT Pro. Leading both premium sold and programmatic advertising fronts, ensuring that best of breed processes and products are in place to drive the highest yield possible across all existing and future properties. -
AdvisorFitad Jun 2015 - Mar 2016 -
Gm, ExchangePulsepoint Sep 2011 - Dec 2012New York, New York, UsThe merger of Datran Media and Contextweb created PulsePoint.• P&L responsibility for an RTB Exchange with 150% growth in revenue Y/Y.• Managed a team of 25 people consisting of sales, strategic partnerships/business development, account management and operations.• Responsible for creating strategic and operational direction for the exchange and media solutions.• Responsible for the execution of tens of millions of dollars in direct agency sold advertising campaigns including display, video, mobile, social, and email channels.• Drove new revenue through relationships with all major DSPs and other bidding partners.• Drove supply through direct relationships with publishers and all SSP and networks/aggregator partners.• Successfully reached #1 on ComScore for overall reach in networks/exchanges category (August 2012). -
Gm, ApertureDatran Media May 2010 - Sep 2011• P&L responsibility for a start up audience measurement platform.• Managed a team of 10 people consisting of sales, account management, operations, project management and development.• Responsible for strategic data partnerships.• Provided strategic direction for product roadmap across both publishers and agencies/advertisers.• The Aperture technology helped to pave the way for the merger of Datran Media and Contextweb with Contextweb being the largest Aperture customer.
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Vice President, Advertising OperationsNbc Universal Jun 2008 - May 2010New York City, Ny, Us• P&L responsibility and member of the senior management team within NBC Local Integrated Media.• Responsible for building account management and advertising operations team for NBC’s 10 Owned and Operated TV Station web site properties.• Successfully launched Salesforce.com and Operative dashboard across 10 markets, supporting over 200 sales executives.• Responsible for the execution of approx. $20M in digital advertising campaigns.• Successfully created an efficient, scalable, operations team to allow for rapid growth during key events like the Vancouver and Beijing Olympics.• Created new advertising products across the organization in an effort to drive revenue. -
Vice President, Advertising Operations & Client ServicesUnicast Mar 2005 - Jun 2008Austin, Texas, Us• Reporting to the CEO, managed all aspects of operations for the 3rd largest rich media organization.• Managed account management, creative production, advertising operations and technical support.• Created numerous offshore resources for efficient and scalable production.• Re-launched Unicast brand back into the rich media market with a completely new platform.• Helped to grow revenue to over $20M annually. -
Vice President, Advertising OperationsDirect Revenue, Llc Aug 2004 - Mar 2005New York, Us• Managed the daily advertising operations for the second largest ad-ware firm in contextual advertising.• Responsible for growing the overall taxonomy for deep targeting, efficient ad serving, and customer ROI.• Development of daily automated network quality assurance to track any operational issues occurring on the network.• Responsible for network optimization of 60mm impressions daily. Ensuring full campaign and creative optimization across domestic and international targets for CPV, CPC, CPM, and CPA orders.• Creation of order workflow between sales, client services, finance, and network optimization.• Responsible for researching, creating, and maintaining all advertising policies and process documentation.• Ensuring ad trafficking efficiency, daily ad sales and client service support. • Responsible for 5 employees consisting of quality assurance, network sectioning/trafficking, and network optimization. -
Vice President, Business OperationsTms, Llc. Jan 2004 - Aug 2004Us• Managed the day-to-day operations of a large, civil construction company with approximately 70 employees.• Managed all of the company financials including receivables, payables, and payroll.• Acquired new business across Georgia, Alabama, Tennessee, Mississippi, and Louisiana.• Reported to the President/CEO, my brother. -
Vice President, Advertising Operations & Client ServicesAbout.Com May 1999 - Dec 2003New York, Ny, Us• Reported directly to SVP, Sales and General Manager of the CPC advertising division.• Managed online advertising operations for the 5th largest website worldwide/ $100MM in revenue. • Assisted in the startup of a leading CPC advertising network (Sprinks.com, sold to Google).• Managed existing business of clients to ensure significant retention.• Worked directly with all of sales on RFP’s and general business development to attain additional revenue and business relationships across the service.• Researching and writing all policies around CPM and CPC advertising.• Managed several teams of approx. 15 advertising operations specialists including ad trafficking, customer service, technical support and client services.• Managed a remote call center located in Provo, Utah. Location consisted of 15 customer service specialists.• Created departmental procedures, scheduling, recruiting processes. Provide support to over 1000 sites across the network, responding to message updates for the sites. Working in daily interaction with the technical operations department on system critical information. -
Co-Founder & Svp, Business OperationsOpenhire.Com Jan 1997 - Apr 1999• Co-Founded and assisted in the growth of a startup digital recruitment and applicant tracking platform. Handled all aspects of business operations managing a team of 100 employees consisting of product development, account management, data entry, sales and sales operations. • Grew the operations to three offices in New Jersey and Los Angeles, CA.• The business was successfully acquired by Silk Road in 2001.
Michael Hannon Skills
Frequently Asked Questions about Michael Hannon
What company does Michael Hannon work for?
Michael Hannon works for Nobid
What is Michael Hannon's role at the current company?
Michael Hannon's current role is Co-Founder and CRO.
What is Michael Hannon's email address?
Michael Hannon's email address is mi****@****obid.io
What is Michael Hannon's direct phone number?
Michael Hannon's direct phone number is +162326*****
What are some of Michael Hannon's interests?
Michael Hannon has interest in Ad Operations, Technology, Dunkin' Donuts, Silicon Valley, Business, Espn, Client Services, The Jersey Shore, Finance, Foursquare.
What skills is Michael Hannon known for?
Michael Hannon has skills like Online Advertising, Ad Serving, Digital Media, Rich Media, Advertising, Digital Strategy, Mobile Advertising, Digital Marketing, Salesforce.com, Advertising Sales, Mobile Devices, Ad Networks.
Who are Michael Hannon's colleagues?
Michael Hannon's colleagues are Shannon R Smith, Shawn Petersen.
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