As an Operating Partner at BPIFrance Le Hub, and based in the United States, I work directly with C-level executives of French B2B companies to help them achieve their strategic goals in Europe and the US. I have extensive experience working with European companies expanding into the US and understand what it takes to successfully enter and expand in this market. Through my consulting firm @Repackaged, I collaborate with BPIFrance Le Hub offering the following services:▪ Finding Product-Market Fit (PMF): Assisting companies in identifying and addressing the unique needs of their target markets.▪ Messaging and Positioning: Crafting compelling messaging and positioning strategies to resonate with their audience and differentiate from competitors.▪ Go-To-Market (GTM) Strategy: Defining and executing comprehensive GTM strategies across both inbound and outbound channels to enhance growth and commercial success.▪ Analyst Relations: Managing relationships with industry analysts to ensure positive coverage and insights.My objective is to optimize product offerings and develop strategies that maximize the growth and success of the companies I work with.

Repackaged provides strategic and operational Product Marketing and Analyst Relations services tailored specifically to the needs of B2B SaaS companies.Led by Mathieu Hannouz, a veteran Product Marketing Leader and Analyst Relations Manager, Repackaged helps its clients assess their Market/Product Fit, accelerates their Go-To-Market, and enhance their credibility and market positioning through Analysts validation and influence.Repackaged provides strategic and operational consulting and advisory services around the following areas of its expertise:▪ Product Marketing Audit to identify improvement areas for better market positioning and customer engagement;▪ Product/Market Fit to enhance product alignment with market needs and customer preferences;▪ Product Positioning and messaging to establish and communicate the unique value and benefits of a product to a defined business audience that cares about it;▪ Go-To-Market to accelerate market entry and customer acquisition;▪ Analyst Relations to enable enhanced credibility and market positioning through expert validation;▪ Advisory to guide more effective and efficient marketing practices;Want to scale your business? Book your session -> https://www.repackaged.tech/contact

Key Responsibilities and Achievements:• Leadership of Evangelism Team:Directed the customer-facing and business-led Evangelism team at Adobe, focused on the Enterprise Digital Experience products, including Data Analytics & Insights, Customer Journeys, Content Management, Commerce, B2B Marketing, and CDPs/DXPs.• Revenue Influence: Spearheaded efforts leading to a significant business impact, with the team contributing $125M in influenced revenue annually for the digital experience business.• Technology Storytelling & Demonstrations: Successfully oversaw all technology storytelling and technical demonstrations at every corporate Summit event (Keynotes and Sneaks), ensuring effective technology communication and maximizing market and analyst impact through innovation proof-points.• Analyst Relations and Market Recognition: Played a key role in engaging with major business analysts, resulting in Adobe's continuous leadership positions in Forrester’s Waves and Gartner’s Magic quadrants.

As a member of Adobe's Digital Experience Evangelists team, I act as a trusted advisor, inspire, influence, and empower customers to be successful with their digital transformation goals by demonstrating the value of Adobe Experience Cloud, Platform, Applications, and Services at scale.• Technical content creation and delivery for Adobe Summit Events for 7 years in a row• Business story-telling creation on major Adobe Experience Platform capabilities

After less than 3 years as a Product Manager and in order to enable the growth of Neolane in North America, I acted as a Senior Product Marketing Manager at the corporate level.• Launched all Neolane solutions on several markets (FR, UK, US, Nordics and Benelux) including positioning, messaging, pricing and all marketing collateral.• Gathered feedback from customer/prospect/market as inputs to product improvements and future solutions• Tracked strategic alliances• Managed a team of 3 Product Marketing Managers

Worldwide Product Manager at Neolane, provider of innovative software solutions for multi-channel campaign management, customer communication and direct marketing tools to the B2C and large B2B sectors.

• Created messaging, literature and sales tools promoting features, benefits and competitive advantages of the product's functionality (including whitepapers, ROI tools, marketing brochures, Web content, and customer presentations).• Led Product sales training, sales escalations and product evangelism.• Supported the field organization with technical and marketing support towards sales process• Created and delivered product presentations to customers and prospects (France and across Europe)

Define and launch a new Supply Chain Management offer :• Research potential new product features and opportunities, analyzing based on defendable market, consumer or sector observations.• Define detailed marketing needs for new product features for engineering to implement • Providing input into the business requirements of the existing offer• Name definition and price positioning• New product launch strategy

UML Object Oriented CASE tool (low-code)• Gathering product requirement• Defining product vision• Working closely with the engineering and marketing team to implement new products and function.• Creating sales tools promoting features, benefits and competitive advantages of the product's functionality • Customer presentations • Product sales training, sales escalations and product evangelism.

• Object-oriented development experience (Java, C++, .NET)• Experience in the following technologies : MDA, UML, EJB, Servlets, JSP, HTML, XML.• Experience in requirements analysis, use case analysis, and design development utilizing UML with utilization of well known design patterns during elaboration phase• Collaboration with other developers, QA engineers, technical writers and solution deployment engineers