Michael Antonoff, Mba is a Chief Operating Officer | Adjunct Professor at CareSet. He possess expertise in business intelligence, data warehousing, process improvement, strategy, management and 45 more skills. Colleagues describe him as "Mike was managing a technical team at RedBrick, but being a startup, he took on the ownership of our AdWords advertising and lead generation strategy. Starting with nothing, two months later we had an AdWords account linked to our SalesForce account and were optimizing our keywords and ad tactics three times per week. Three months into the project we had some AdWord consultants (ie Experts) come in to review our strategy and tactics. The experts didn't offer a single adjustment or enhancement to our existing tactics and strategy. Mike had essentially become their peer in that short amount of time. It was fantastic work."