Teamed with our Financial, Marketing, Sales, CS, and Salesforce Admin to perform quantitative analysis of sales and pipeline data. Provided reporting and analytics support to the Sales, Marketing, Account Management, and Customer Success teams. Built and manage financial models for bookings and revenue forecasting. Assisted with annual and quarterly sales planning activities, including collecting, cleaning, and enriching account and prospect data, identifying account potential across segments and territories, and developing a planning model to assist with territory mapping, capacity planning, quota deployment and sales compensation plans. Designed and maintained sales metric reporting; guide sales data architecture for optimal reporting and analytics. Developed and test hypotheses related to sales performance and metrics, with an eye toward continuous improvement

Collaborate with internal finance team and other functional partners to lead strategic analyses to address the evolving business, identifying areas of risk and opportunity, and collaborating on strategies to achieve revenue targets.· Drive ongoing sales forecasts, prepare monthly and quarterly variances analysis of revenue predicted· Execute and evolve our planning process. Create and manage operational reports and dashboards to monitor team performance. Develop tools to track and report various aspects of the business.· Develop solutions to optimize sales close rates and optimize ongoing sales and marketing performance· Collaborate with key stakeholders to understand the story behind numbers and synthesize results in a concise manner, while highlighting key trends. Be able to facilitate senior management and board reporting.· Develop business case and analysis for new pricing and product initiatives· Special Projects: For example: implement best practices in planning process and software tools, including internal file and client activity monitoring.

Assist sales leadership in developing sales plans and making data-backed business decisions.Project manage the annual sales team planning process; conduct data analysis and reporting to support business decisions related to the sales structure, territory design, quotas and compensation.Analyze performance metrics and data and provide reporting and analysis of key activity, conversions, and outcome metrics to drive sales process improvements and execution.Proactively identify opportunities for sales process improvement and automation. Work closely with sales leaders to evaluate sales process quality and prioritize areas for improvement.Serve as the overall business leader for CRM utilization, configuration, data reporting, and hygiene.Act as the primary point of contact representing the sales team with other groups.Work closely with sales managers to identify issues and attain proper account set up across company business systems.Work collaboratively with internal support teams (Marketing, Product and Workshop Operations) to develop and implement effective sales strategies that promote sales to new and existing customers.Track and report on performance metrics, including effectiveness of collateral, communications and other sales tools to identify opportunities for sales team process improvements.Provide real-time sales reporting including orders, activity, conversion, etc.Manage the sales databases to ensure documents and sales enablement pieces are current.Provide analysis to drive segmentation and target sales activity.

• Automated Weekly Sales Leadership Flash Report which decreased the development time of the report from 12 hours to 1 hour (92% time saved)• Forecast accuracy was improved by 85% by developing, implementing and maintaining a new forecasting model which provided a more accurate forecast versus what was being delivered prior. • Translate sales data into actionable strategic recommendations to the Sales Leadership Team.• Serve as the point person for the integration of existing data sets into a single automated data source to support cross business unit sales analyses.• Develop and manage the Weekly/Monthly/Quarterly/Yearly Dashboard for all sales leads which highlights key data metrics and quota attainment.• Responsible for day-to-day ad-hoc reporting and analysis for the entire Sales Organization.• Work with CRM team to ensure SFDC data integrity as well as data being organized to support reporting and analysis requirements and defined consistently with other business units within the company.• Coordinates with sales leadership and other stakeholders to lead efficient and accurate sales force reporting initiatives.

• Developed and implemented the “Sales Value Index” which determined what approach Marketing and Sales undertook with each individual law enforcement agency as well as determine which agency provided the greatest “value” to the company • Created and developed to-go market strategies to increase market share and achieve departmental revenue goals. • Built management dashboards to provide the business real time visibility into the pipeline and the performance of the sales and operations team.• Responsible for Territory planning, Account segmentation & Quota development for all sales representatives • Identified, developed, implemented and analyzed all sponsorship activities (i.e. Conventions, Meetings, Outings, etc)• Fully owned and managed our Salesforce.com CRM; enhanced our CRM capabilities to drive greater efficiencies and visibility across the department.• Assisted with implementation of best practices and development of continuous improvement processes and systems to support performance goals and objectives • Worked on competitive analysis to find growth opportunities.

• Gathered and analyzed data to create systems that measure the performance of the Franchise Services organization.• Responsible for a direct saving of $300,000 yearly of T&E expenses due to a re-alignment analysis• Monitored and measured returns on invested time and financial resources to implement site level and regional training programs and to provide revenue management services.• Produced and distributed monthly and weekly departmental scorecards to senior management.• Worked with leaders of the various department heads within Franchise Services to develop appropriate performance measurement targets and tracking methods. • Managed and acted as point of contact for Franchise Services at all conventions to ensure collaboration between various departments throughout the company. • Managed the tools and data collection process for use in performance reporting

• Managed and developed statistics to understand brand/consumer/market behavior and trends in regards to the sponsorships.• Created a weekly/monthly report which track brand/consumer/market trends. • Developed and managed key relations with outside agencies which assisted in tracking customer/sponsorship behavior and trends. • Advised and made recommendations on Business Development, PR, and Marketing efforts for all sponsorships • Event research to engage the NASCAR fans in their environment.

• Developed statistics and analysis to understand network behavior, optimize performance, or address issues encountered with the data and wireless networks. • Responsible for the day-to-day reporting and analysis. • Developed and enhanced current business queries to meet the business needs of several organizations nationwide.

• Led R&A analysis in assisting in a company wide overhaul of Queue Interval processes. Re-engineering the processes and practices involved in calculating estimated and actual Queue Intervals. • Developed and enhanced current business queries to meet the business needs of several organizations nationwide. • Managed weekly national executive level reporting, which drives company customer satisfaction goals.

• Led the Nextel team in assisting the Miami Dade Police over a 2 month time period with various ad hoc reports, which resulted in the arrests of a drug ring that distributed more than 17 pounds of drug paraphernalia a month with an estimated street value of $1 million. • Exceeded management assigned individual subpoena request goals by 50%.• Developed processes and methods for resolving subpoena requests.

• Led a cross-functional team in the identification and implementation of a system fix for a $24 million billing issue.• Led cross-functional teams to assist and teach Business Objects queries, which were necessary for company wide management reporting.• Developed training for the team to access raw call detail records more efficiently, removing any negative impact to network element production.