I'm deeply passionate about the intersection between "traditional" advertising and immersive media – dedicating my career to understanding the convergence of digital <> physical and what truly drives audience engagement!I am a Senior Creative & Digital Transformation Strategist at PwC, working with the Chief Innovation Officer, Tech & Transformation to strategize, manage, and implement innovative solutions (AI, XR, Smart Technology, IoT) for our F500 clients. My experience spans various industries (CPG, Telco, Retail, Sports/Entertainment, Industrial, Healthcare), helping with digital marketing, technology implementation, and agile workshop facilitation. Additionally, I am involved with PwC's industry-leading partnerships with technology companies and universities like Adobe and the Texas Immersive Institute at UT Austin. I speak at international conferences and universities, lead firm L&D programs, and contribute to publications discussing how brands can leverage emerging technology to engage consumers and enhance their workforce. I am also a PMO / Coordinator for our global immersive tech services.——Before PwC, I led strategy for OFFBEAT, a digital media/experiential creative agency, working on everything from social media, short-form digital content, and 'traditional' campaigns to XR, immersive, and metaverse activations. I consulted with brands (Samsung, Cheesecake Factory, Captain Morgan, McDonald's, and Formula E) on activating immersive experiences through digital content, AR filters, social media, virtual human partnerships, e-commerce livestreams, and NFT/POAP creation. Additionally, I helped launch OFFBEAT's Virtual Being (Zero).I'm an Immersive and Metaverse Advisor to/Investor of Buzznog, an entertainment technology company, advising on leveraging metaverse/web experiences in work for their clients. I was integrally involved with launching their integrated XR/Second Screen/web3 capabilities for music festivals, artists, and live streams such as Rolling Loud, Knitting Factory, and The Emmy Awards. I'm an Industry Fellow of the Texas Immersive Institute, the University of Texas experiential lab that provides students access to the most current emerging technology for brand storytelling and solving real-world solutions. I was one of the original students who built the institute and served as Creative Director for many industry projects.I received both an undergraduate and master's degree from the University of Texas in creative advertising with a focus on emerging technology, entertainment, copywriting, and creative strategy.