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Maxwell Harberg is listed as Creative & Innovation Strategy @ PwC • CX | AI | Emerging Tech | Marketing at PwC, based in New York, New York, United States. AeroLeads shows a work email signal at shalomaustin.org and a matched LinkedIn profile for Maxwell Harberg.
Maxwell Harberg previously worked as Senior Creative & Digital Transformation Strategist (Tech & Transformation) at Pwc and Creative & Digital Transformation Strategist (Tech & Transformation) at Pwc. Maxwell Harberg holds Master Of Arts - Ma, Advertising from The University Of Texas At Austin.
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AeroLeads found 1 current-domain work email signal for Maxwell Harberg. Compare company email patterns before reaching out.
I'm deeply passionate about the intersection between "traditional" advertising and immersive media – dedicating my career to understanding the convergence of digital <> physical and what truly drives audience engagement!I am a Senior Creative & Digital Transformation Strategist at PwC, working with the Chief Innovation Officer, Tech & Transformation to strategize, manage, and implement innovative solutions (AI, XR, Smart Technology, IoT) for our F500 clients. My experience spans various industries (CPG, Telco, Retail, Sports/Entertainment, Industrial, Healthcare), helping with digital marketing, technology implementation, and agile workshop facilitation. Additionally, I am involved with PwC's industry-leading partnerships with technology companies and universities like Adobe and the Texas Immersive Institute at UT Austin. I speak at international conferences and universities, lead firm L&D programs, and contribute to publications discussing how brands can leverage emerging technology to engage consumers and enhance their workforce. I am also a PMO / Coordinator for our global immersive tech services.——Before PwC, I led strategy for OFFBEAT, a digital media/experiential creative agency, working on everything from social media, short-form digital content, and 'traditional' campaigns to XR, immersive, and metaverse activations. I consulted with brands (Samsung, Cheesecake Factory, Captain Morgan, McDonald's, and Formula E) on activating immersive experiences through digital content, AR filters, social media, virtual human partnerships, e-commerce livestreams, and NFT/POAP creation. Additionally, I helped launch OFFBEAT's Virtual Being (Zero).I'm an Immersive and Metaverse Advisor to/Investor of Buzznog, an entertainment technology company, advising on leveraging metaverse/web experiences in work for their clients. I was integrally involved with launching their integrated XR/Second Screen/web3 capabilities for music festivals, artists, and live streams such as Rolling Loud, Knitting Factory, and The Emmy Awards. I'm an Industry Fellow of the Texas Immersive Institute, the University of Texas experiential lab that provides students access to the most current emerging technology for brand storytelling and solving real-world solutions. I was one of the original students who built the institute and served as Creative Director for many industry projects.I received both an undergraduate and master's degree from the University of Texas in creative advertising with a focus on emerging technology, entertainment, copywriting, and creative strategy.
Listed skills include Organizational Leadership, Team Management, Public Speaking, Team Leadership, and 3 others.
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A career timeline built from the work history available for this profile.
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I was one of PwC's Innovation Team's original members and helped develop the firm's offerings. I helped lead and grow our pipeline, directly identifying and working with 30+ clients across many industries, including: entertainment, telco, real estate, healthcare, industrial. I served as the US Core Team Immersive Tech Project Manager (Aug – Oct) as we grew.
Investor that consults C-Suite Executives on implementing metaverse/immersive experiences in work for clients (events, live streams, music festivals).Integrally Involved with launching "Evolve" and "Emerge" - XR/web3 offerings for clients such as Rolling Loud, Knitting Factory, and The Emmy Awards.Previously Account/client Relations Manager: helped sell.
Austin, Texas, US
Conduct academic research, participate in industry summits, and mentor students in the Texas Immersive Institute. Key Involvement:- Spring 2022: Social Impact Build Fest (hack-a-thon) Judge- Summer 2022: "Virtual Beings" Industry Roundtable Participant- Summer 2023: "Future of Commerce" Industry Roundtable Participant
Austin, TX, US
Topic: "The impact of emerging technology, virtual beings and immersive experiences on brands and advertising"
New York, NY, US
Topic: "The impact of emerging technology, virtual beings and immersive experiences on brands and advertising"
Atlanta, GA, US
Led strategy for all of our campaigns: social media Influencers, meme marketing, AR lenses, NFT/POAP Collections, Original TikTok songs and virtual human partnerships. Pitched and won Offbeat’s largest client to date (in August 2021), The Cheesecake Factory.Participated as a panelist, speaker, and participant at national and international conferences about.
Atlanta, GA, US
Helped produce Offbeat's short-form social show: "Excuse Me, What?," which garners 1-million views per weekly episode. Created short-form media posts for "Excuse Me, What?" social media channels (TikTok, Instagram, Facebook, and Twitter). Wrote initial episode scripts for "Bussin' Eats," an Offbeat x Jellysmack social show.
Austin, Texas, US
TXC is a highly selective portfolio sequence at UT that mimics traditional agency life with collaboration between copywriters and art directors. Ideate and develop creative campaigns for 3-4 clients per semester across multiple mediums: print, digital, TV, and experiential. Portfolio critiqued each semester by creative directors from renowned agencies.
Austin, Texas, US
I was among one of the original graduate students that helped build the Texas Immersive Institute. TXI is a highly selective institute at UT that mimics an experiential agency with collaboration between writers, designers, producers, technologists, and strategists. With access to cutting-edge technology and industry-leading company partnerships, students.
Oversaw all aspects of student life for the Advertising Graduate program at UT, which included networking events with industry leaders, panels, and town halls. Led a board of 11 members.
Austin, TX, US
Chaired the annual TXADPR Bowl–a live campaign in which we highlight Super Bowl ads.
Austin, TX, US
Managed 3 department leads and 30 students (Original Content, Content Management, Data Analytics).
Austin, TX, US
Wrote original content for TXADPR Publication and assisted with TXADPR Bowl (Annual TXADPR campaign that highlights Super Bowl ads).
Austin, TX, US
Demonstrated mastery and helped teach sports, media, advertising, and negotiation classes.
Austin, TX, US
Resident Songleader for Shalom Austin and Jcamps. Created and implemented a music curriculum and songbook for Jcamps. Helped adjust all summer programing for COVID-19 (Summer 2020).
Indianapolis, IN, US
Selected to serve as 1 of 4 students on the ZBT Board of Trustees. Only undergraduate to serve on 2019 CEO Search Committee. Developed the strategic plan for the international fraternity, which included: brand, budget, initiatives, and recruitment goals. Assisted in multiple leadership summits for recruitment officers and emerging leaders.
Austin, Texas, US
Designed and budgeted $1M production for NFL Draft, Bonnaroo, Lollapalooza, and Innings Fest. - abruptly modified for Covid-19. Originally staffed to be onsite assistant to executive producer, but had to pivot all plans due to the pandemic.
Austin, Texas, US
Led Fall Associate Show (benefited Austin Music Foundation); managed booking, promotion, production, and sponsorships teams. Worked onsite with the media team at Austin City Limits Festival 2019 and managed the Press Lounge at Voodoo Fest 2019 in New Orleans. Maintained organization of all media buys and deals per ongoing C3 events.
Austin, Texas, US
Assisted managers with tours, concerts, advancements, expenses, and riders for the C3 artist roster. Helped with Madeon's (artist) "All My Friends" single release and "Good Faith" album release.
Unanimously elected by the IFC chapter presidents to oversee all 24 chapters with 2,500+ members. Served as the liaison between IFC, UT, alumni, and national organizations. Led an 8-member Executive Board and a 10+ member Cabinet. Established the 1st annual Presidents Academy for all UT IFC Presidents-flew in the CEO of the National Interfraternity.
Spearheaded a commercial music festival with A-list artists, 24 events, and 11,000+ participants. I Implemented: RFID technology, 3rd party security and EMS onsite, online ticketing, and official hydration stations. Partnered with: Intellitix (RFID), Texas One (security), and Code Four (EMS). Raised $120,000 for B-Positive and other notable Austin charities.
Led the marketing cabinet of 2 officers, redesigned Texasifc.com, and created/managed a media campaign for IFC’s Annual Roundup event–reached 65,000,000 people.
Fort Worth, TX, US
Managed the production of live commercial entertainment events, sourced leads, and worked with A-list artists, including B.O.B. and Waka Flocka Flame.
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Maxwell Harberg works for PwC.
Maxwell Harberg is listed as Creative & Innovation Strategy @ PwC • CX | AI | Emerging Tech | Marketing at PwC.
AeroLeads has found 1 work email signal at @shalomaustin.org for Maxwell Harberg at PwC.
Maxwell Harberg is based in New York, New York, United States while working with PwC.
Maxwell Harberg has worked for Pwc, Buzznog, Texas Immersive Institute, Moody College Of Communication, and New York University.
You can use AeroLeads to view verified contact signals for Maxwell Harberg at PwC, including work email, phone, and LinkedIn data when available.
Maxwell Harberg holds Master Of Arts - Ma, Advertising from The University Of Texas At Austin.
Maxwell Harberg is listed with skills including Organizational Leadership, Team Management, Public Speaking, Team Leadership, Conflict Resolution, Event Management, and Musician.
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