Create and oversee all visual product UI, brand, and marketing materials as it relates to all our brands. Building a cohesive family of brands within the space that really addresses the perceived value to families and communities.

Oversee and work with other Chapter leads to set the tone for the culture, including, recognition, acknowledgment, and rewards. We facilitate 1:1s, performance reviews and success syncs as we work to empower each individual team member to learn, grow and even explore new opportunities.Additionally we work tirelessly to ensure we all feel connected and engaged thru work and play including virtual hangs, silly slack channels, and internal podcasts where we address getting to know each other better and also mental health support. Lastly we build the team through recruitment efforts including initial candidate and culture fit screenings for marketing, product, copy, and UX roles.

Oversee, concept, execute and deliver visuals for key acquisition marketing initiatives such as new features, new user promotions, trainer profiles ,etc. including branding, email, ads, print, packaging and web pages. Help concept how to better market our platform integrations into various types of equipment and environments.

Drove the success of my creative teams—including art directors, UX, UI/product and production designers, copywriters, and front-end developers—I oversaw design projects spanning web interface updates and redesigns, email marketing collateral, mobile applications, video content, and print materials. My achievements included:• Meeting wide-ranging objectives in the production of high-quality products supporting up to 18 internally owned and operated media brands, including both the launch and re-brand of dozens of online properties.• Continually pushing my team to embrace the "design thinking" process and enhance the end-user experience, promoting intuitive function and navigation in all aspects of final designs.• Maintaining a light, fun work culture while sustaining productivity objectives and leading the team to reliably meet targets and produce superior product and other media.

In this role, I led the production of user-centric web products, immersive ads, and graphics supporting a portfolio of new and existing brands. Beyond consulting on concepts and technical execution, I also liaised with sales and marketing teams to discuss brand and consumer strategies and mentored and motivated junior staff. My achievements included:• Earning a reputation as the go-to creative for top-level design work and raising the standards for visual design concept and execution quality.• Demonstrating an exceptional adaptability to accommodate changing operational demands and a quickly evolving technology landscape.• Designing new dynamic, interactive consumer experiences to reinforce brand connections while increasing revenue opportunities.

Directing marketing collateral design and production key to five standalone brands and multiple retail storefronts, I steered teams in the design of engaging, brand-driven retail visuals, trade show displays, and consumer content while also reinforcing brand strategies from conception through buyer pitching and retail consumption. My achievements included:• Playing an integral role in bringing brands to life, influencing conceptualization and packaging, trade show pitches and presentations, and in-store displays.• Establishing web sites and a social media presence for multiple brands.• Proposing and leading the implementation of new processes for cataloging and managing collateral inventories.• Surpassing expectations in my first project involving the design and launch of a 65+ title branded DVD library.

For a space of a few months I was privileged to work as a lead designer for U-Haul. I worked in the main headquarters across from the lead illustrator that produced all the colorful graphics you see on U-Haul trucks. While there I made my mark by working on visuals for new pilot programs and raised the bar visually for new initiatives. I gained valuable insight into the illustration process for the trucks and learned processes that have remained in my routine since. I left U-Haul on good terms as a previous employer made me an offer to return.