Mark Harkin's Location
Dublin, County Dublin, Ireland, Ireland
Mark Harkin's Contact Details
Mark Harkin work email
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About Mark Harkin
With 15 years of experience driving growth in tech and AI, I’m passionate about transforming startups and scaling innovative solutions. As a Global VP of Marketing and a strategic leader, I blend deep technical understanding with commercial acumen to execute impactful AI-driven strategies.I’m excited to continue leading AI innovation in startup ecosystems and build data-driven marketing strategies that drive impactful results.Key Expertise:AI & Machine Learning in MarketingStartup Growth & Market Entry StrategiesTeam Leadership & Cross-Functional Collaboration
Mark Harkin Work Experience Details
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Co-Founder And CeoVox Talk AiDublin, Ie -
Vp Of Marketing & Head Of Gaming - Betdaq ExchangeBetdaq Jun 2021 - PresentDublin 1, Dublin, Ie -
Co-FounderSeglete Apr 2019 - Present -
Sportsbook & Gambling Marketing ConsultantSportsbook & Gambling Consultants Jan 2018 - Present
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Head Of Marketing & Gaming - Betdaq ExchangeEntain Apr 2019 - Oct 2022London, Gb• Responsible for the Betdaq Exchange marketing strategy andteam management across all territories, products and channels.• Develop and lead a profitable digital and data led strategyfounded on personalisation, data modelling and ROI.• Manage a multi million £ annual budget.Ownership of the end to end customer life cycle fromacquisition, retention and reactivation across multiple channelsincluding brand, sponsorship, Lifecycle CRM, SEO, PPC, Display, In-App, emailetc.• Create actionable customer segmentations, in partnership withkey stake holders including data scientist, financial, and productexecutives. -
Head Of MarketingBetbright Sep 2018 - Apr 2019Sandyford Industrial Estate, Ie• Oversee the customer engagement strategy.• Develop and implement marketing techniques that will drive new customer acquisition (affiliates, search, social media, remarketing etc) and retain the current customer base via in depth personalised segmentation.• Fully manage the performance marketing spend and budgeting process (£25M).• Work with the business analytics team to provide key analysis, build models and analyse performance that better inform paid marketing investment decisions.• Launch and test new channel strategies to optimize performance and scale efficiently.• Forecasting and analysis into channel performance, process and operations to identify opportunities and constantly optimise spend and ROI.• Establish the Customer KPIs and a reporting structure for keeping key stakeholders (C Level) informed. -
Head Of RetentionBetbright Apr 2017 - Aug 2018Sandyford Industrial Estate, Ie• Responsible for the overall customer retention/CRM strategy across Sportsbook, Casino and VIP.• Leading and managing the CRM/VIP teams.• Coordinate with key stake holders (Director Marketing, Trading, Sportsbook etc) ensuring the strategy execution adheres to the holistic view of the business.• Ensuring a seamless customer experience throughout their 360 lifecycle from acquisition to active multi to lapsed and reactivated in order to maximise customer lifetime value.• Deliver on CRM performance and effectiveness KPIs, measures and reporting- continually reviewing impact and ROI.• Champion the use of Machine Learning and Predictive Modelling to improve optimisation of campaigns. • Synchronise the relationship between BI and Retention teams to ensure in-depth analysis is delivered and campaigns are enhanced with a strong focus on personalisation, ROI and CLTV.• Oversee the CRM and VIP budget ensuring continuous optimisation. • Manage the relationship between compliance and customer communications to ensure the business adhere to all regulatory needs, most noticeably GDPR and The Gambling Commission.
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Crm ManagerBetbright May 2016 - Apr 2017Sandyford Industrial Estate, IeKey Responsibilities• Create, own and implement BetBrights`s CRM strategy• Develop a data led holistic CRM programme that delivers profitable incremental result.• Responsible for the all daily planning and management of CRM activity • Responsible for the daily management of all promotional activity (Sports and Casino) • Produce projected revenue and cost forecasts and provide weekly/monthly reporting and actionable next steps that will exceed KPI targets.• Oversee the optimisation of CRM campaigns including offers, messaging and creative.• Responsible for overseeing database management, segmentation and targeted life cycle programmes.• Analyse and report on campaign results and make recommendation to optimise based on company objectives including driving conversion, retention, SPA and lifetime value.• Championing personalisation across the business whilst developing and implementing a personalisation first CRM strategy.• Management of CRM budget.
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Online Targeting Strategy AnalystThe Very Group Dec 2013 - May 2016Liverpool, GbResponsibilities:Responsible for delivering strategic campaign targeting across 6 digital retail brands across UK & Ireland (including VeryExclusive.co.uk, Very.co.uk &Littlewoods.com) with a key focus on KPI’s including Incremental sales, profitability and ROI whilst putting the customer at the forefront of each decision to ensure a personalised and optimised approach. CRM - Personalisation• Deliver personalised marketing/CRM campaign strategy across online channels (Email, Push, On Site Target Content, SMS) founded on propensity models.• Campaigns include full life-cycle CRM, Trading, Triggers, FS, Service etc• Ensure sufficient segmented testing is applied to result in clear learnings.• Develop and brief campaign specifications to ensure the campaign/test purpose are understood accurately.• Provide analysis of CRM campaigns and identify effectiveness across KPI’s including Incremental demand, retention, AOV, ROI etc.• Suggest, develop and implement improvements based on analysis and learnings from previous campaigns. The primary tools that enable me to complete my responsibilities are:• Teradata (SQL)• SAS• MS Access• MS Excel• MS Powerpoint -
Campaign Management AnalystThe Very Group Jun 2013 - Dec 2013Liverpool, GbResponsible for creating large and bespoke targeted data extracts for all outbound customer and prospect contacts per annum across multiple channels (Email,Direct Mail, SMS etc) using IBM Unica. This is completed by translating business requirement briefs into technical requirements, providing campaign management solutions.I ensure campaigns are set up to enable accurate campaign reporting and run pre & post extract validation reports using business objects, to validate accuracy of selections and data The primary tools that enable me to complete my campaign management tasks are:• IBM Unica • E-dialog • Business Objects
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E-Commerce/Online Marketing ExecutiveSinclair Goldberg Price Nov 2011 - Jul 2013Birkenhead, Merseyside, GbMy responsibilities at Sinclair Goldberg Price are to manage and develop the company’s online presence throughout multiple B2B channels. I interact and market the company nationally and internationally via various social media sites, affiliate channels and digital marketing campaigns. In addition to the marketing duties I am responsible for the development and maintenance of the company CRM strategy and targeted web site testing.My Duties include:• -Online Strategy - Analysis - Reporting - Conversion rate strategy• CRM - E-mail and Mobile Campaigns - Campaign management - Data segmentation - Testing and analysis -
Online Marketing ExecutiveLinkedin Leaders Aug 2010 - Oct 2011My purpose and role within LinkedIn Leaders was to develop and raise the companies profile both within the industry and with consumers at local, regional and national level. I was responsible for:• The development and maintenance of all four company websites (CMS-Wordpress)• E-mail mailing lists and campaigns• Split Testing• Blogs• Webinars• Social media and networking sites and campaigns.• Assisting in the development and management of new and existing affiliate marketing channels.• Regularly publishing and analyzing the online analytics reports of the four websites in relation to decreasing bounce rates, boosting conversion rates, increase returning customers and unique visits etc.• Creating and recording the online training videos/tutorials• Finally I was liable for the interaction and consulting of the customers.Key Achievements• I designed and created the company sales funnel with the implementation registration pages / squeeze pages, sales page, shopping cart and various Up-sales and Down-sales.
Mark Harkin Skills
Email Marketing
E Commerce
Google Analytics
Social Media Marketing
Online Marketing
Campaign Management
Wordpress
Crm
Teradata
Sql
Digital Strategy
Ibm Unica
Mark Harkin Education Details
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Liverpool John Moores UniversityBsc Hons It And Multimedia -
North Down & Ards Institute Further And Higher EducationSoftware Engineering
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Strabane Grammar
Frequently Asked Questions about Mark Harkin
What company does Mark Harkin work for?
Mark Harkin works for Vox Talk Ai
What is Mark Harkin's role at the current company?
Mark Harkin's current role is Co-Founder and CEO.
What is Mark Harkin's email address?
Mark Harkin's email address is ma****@****l.co.uk
What is Mark Harkin's direct phone number?
Mark Harkin's direct phone number is +4484429*****
What schools did Mark Harkin attend?
Mark Harkin attended Liverpool John Moores University, North Down & Ards Institute Further And Higher Education, Strabane Grammar.
What skills is Mark Harkin known for?
Mark Harkin has skills like Email Marketing, E Commerce, Google Analytics, Social Media Marketing, Online Marketing, Campaign Management, Wordpress, Crm, Teradata, Sql, Digital Strategy, Ibm Unica.
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