Mark Harland Email and Phone Number
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A globally experienced automotive leader with an appetite for change and innovation, with 20 years of experience in Customer Experience, Sales, Marketing and Operations. A strategic, creative and commercial P&L focused leader with deep interest in driving business forward through purposeful technology. A track record of success in a range of geographies and regions leading new business initiatives to drive revenue growth, EBITDA and customer engagement. I recently lead the development and successful launch of an electric vehicle (EV) subscription start-up at AGL that won an award from Canstar. As a leader, I am dedicated to:► Mental health and wellbeing ► Sustainability and environmental impacts ► Customer experience innovation► Disruptive technology and its potential ► Quality family time, staying fit and connecting with nature I have deep specialisation and experience in: ► Building brilliant teams across the world► Transformation and revitalisation ► Proposition development and presentation► Digital, sales, marketing and brand strategy► Operating model design and execution► P&L, international expansion and leading cross functional teams
Denza Australia & New Zealand
View- Website:
- bydglobal.com
- Employees:
- 23
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Chief Operating OfficerDenza Australia & New ZealandMelbourne, Vic, Au
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Chief Operating OfficerEvdirect Nov 2022 - PresentDarlinghurst, Nsw, Au• Spearheaded the introduction of innovative BYD electric vehicles (EVs & PHEVs) to the Australian market, driving mainstream adoption and reducing CO2 emissions.• Collaborated with our retail partners to ensure the successful distribution and aftersales support of BYD products across Australia.• Implemented strategic pricing strategies to make BYD products more accessible to Australian consumers. -
Chief Operating OfficerAtomos Nov 2020 - Nov 2022Carlton, Victoria, AuDirecting daily operations at a ground breaking global video tech company. - Helped drive almost $80M revenue and 10% EBITA in FY '21.- Launched all-new website, CRM system and Social Media community management to underpin the growth.- Focus on go-to-market commercial strategies using our social media channels to grow our global consumer audience, broaden our user generated content and increase distribution footprint thru D2C pilot.- Spearheaded the consolidation and relocation of our Melbourne HQ, into Melbourne Connect to more closely work with the University of Melbourne on talent development and research opportunities. -
Co-Founder Of Canstar Award Winning Electric Vehicle (Ev) SubscriptionsAgl Energy Apr 2019 - Nov 2020Sydney, Nsw, AuI was asked to develop and launch a consumer-focused residential EV project to assess the market.- Successfully launched Canstar award winning Electric Vehicle (EV) Subscription start-up. - Immediately created 300 expressions of interest against our target of 100 subscriptions over 12 months.- Take-up of EVs and charging thru home delivery services was only limited by the supply of EVs. - Developed payment (Stripe), customer acquisition systems (Hubspot) and processes that were unique and bespoke to a start-up given the confines of corporate systems.- Lead a range of subscription partnerships to drive the growth of EVs where the technology sector, energy sector and the traditional automotive sector intersected. -
Chief Marketing OfficerHolden Jan 2017 - Jun 2018Port Melbourne, Victoria, AuAssigned by GM to lead the Holden brand through a complex repositioning and reinvention exercise as theCompany transitioned away from local manufacturing to full-line importer.- Helped drive $2.0B USD of revenue in 2017.- Repositioned brand away from traditional place to one more in line with customer preferences.- Supported launch of urban mobility strategy and car share brand, Maven. - Drove commercial partnerships and promoted more diversity with Collingwood AFL/AFLW, NRL Junior State of Origin, RedBull Supercar racing and Women’s Cycling. -
Regional Director - Marketing & Customer ExperienceGeneral Motors Sep 2013 - May 2017Detroit, Michigan, UsBrand and Customer Experience leader responsible for GM International markets (Asia, India, Africa, Middle East, Australia) based in Shanghai and Singapore... Reported directly to regional Vice President of Sales, Service and Marketing to direct GM marketing investments to support 700k unit sales and $15B revenue for the region. Grew brand opinion and consideration, as well as Chevrolet brand consistency. Supported the launch of our car share brand, Maven, in Australia, Middle East and South Korea. Launched the all-electric Chevrolet Bolt, in South Korea working with the local teams and suppliers. Aligned customer experience with marketing and implemented Complete Care program (as GM global lead). Improved Regional Contact Center efficiency (Siebel) with local teams to reflect languages and cultures -
National Director - Connected Customer ExperienceGeneral Motors Dec 2011 - Aug 2013Detroit, Michigan, UsProvided a world-class customer experience with technology to differentiate GM from the competition... Reported directly to corporate Vice President of Quality / Customer Experience to drive CSI/NPS with new in-car technology across all 4,500+ GM dealers in the US.. Partnered with Apple, Google, Spotify, Pandora and OnStar to support use immersion..
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Chevrolet Regional Marketing ManagerGeneral Motors Nov 2008 - Dec 2011Detroit, Michigan, UsResponsible for Chevrolet marketing (advertising and promotions) in the South Central Region of US (13 states). Drove 300,000 annual unit sales or $10B revenue and in GM’s largest national region. Responsible for generating regional pricing scenarios for multiple marketing groups and coordination of national /regional /local marketing programs to maxmize ROI. Launched Chevrolet Volt Electric car, E85 fuel applications and smart city pilot working with state governments, electric utilities, charging stations and city planning councils (first smart city application near Austin, TX).
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Regional Digital ManagerGeneral Motors Apr 2008 - Nov 2008Detroit, Michigan, UsResponsible for all In-Market /Digital marketing in the South Central Region. Supporting GM's large investment into digital media in 2008. Also, working with dealers to maxmize effectiveness of their advertising with shoppers (sales and service)..
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Local Advertising And Marketing ManagerGeneral Motors May 2007 - Apr 2008Detroit, Michigan, UsManaged the local advertising and marketing budgets across the country and drove national and divisional marketing programs into Tier II and III. Led a cross section of agencies to support dealer Local Marketing Groups.
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Senior Business Planner For Vice President Of SalesGeneral Motors Oct 2006 - Apr 2007Detroit, Michigan, UsManaged all regional and dealer co-op advertising and marketing budgets Developed new CRM digital initiatives with field teams and agencies to support lead responseEnsured that the "voice of the field" was effectively communicated in all senior strategy meetings
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Zone Manager - New EnglandGeneral Motors Jun 2005 - Nov 2006Detroit, Michigan, UsManaged 60+ General Motors dealers in New England.. Focus on Sales, Service and Parts performance... Worked with local media and dealer ad group to improve metrics/ad effectiveness and increase share of voice/share of market for GM in the area.
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Assistant Regional Marketing ManagerGeneral Motors Mar 2002 - May 2005Detroit, Michigan, Us
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Manager, Sales & Aftersales Product LaunchesOpel Jan 1999 - Nov 2001Rüsselsheim Am Main, De -
Manager, Global Vehicle Development Implementation TeamOpel Aug 1997 - Dec 1998Rüsselsheim Am Main, De
Mark Harland Skills
Mark Harland Education Details
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New York Institute Of TechnologyMarketing Management And Finance -
St. Lawrence UniversityEconomics / French
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Phillips Exeter AcademyHigh School
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Lower Canada CollegeHigh School
Frequently Asked Questions about Mark Harland
What company does Mark Harland work for?
Mark Harland works for Denza Australia & New Zealand
What is Mark Harland's role at the current company?
Mark Harland's current role is Chief Operating Officer.
What is Mark Harland's email address?
Mark Harland's email address is mark.harland@gm.com
What is Mark Harland's direct phone number?
Mark Harland's direct phone number is +131356*****
What schools did Mark Harland attend?
Mark Harland attended New York Institute Of Technology, St. Lawrence University, Phillips Exeter Academy, Lower Canada College.
What are some of Mark Harland's interests?
Mark Harland has interest in Skiing, Rugby, F1 Racing, Cycling, Hockey, Travel.
What skills is Mark Harland known for?
Mark Harland has skills like Digital Marketing, Marketing, Marketing Strategy, Strategy, Crm, Advertising, Leadership, Sales, Automotive, Digital Media, Social Media, Integrated Marketing.
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