Mark Harland Email & Phone Number

Melbourne, Vic, Au

Darlinghurst, Nsw, Au

• Spearheaded the introduction of innovative BYD electric vehicles (EVs & PHEVs) to the Australian market, driving mainstream adoption and reducing CO2 emissions.• Collaborated with our retail partners to ensure the successful distribution and aftersales support of BYD products across Australia.• Implemented strategic pricing strategies to make BYD products more accessible to Australian consumers.

Carlton, Victoria, Au

Directing daily operations at a ground breaking global video tech company. - Helped drive almost $80M revenue and 10% EBITA in FY '21.- Launched all-new website, CRM system and Social Media community management to underpin the growth.- Focus on go-to-market commercial strategies using our social media channels to grow our global consumer audience, broaden our user generated content and increase distribution footprint thru D2C pilot.- Spearheaded the consolidation and relocation of our Melbourne HQ, into Melbourne Connect to more closely work with the University of Melbourne on talent development and research opportunities.

Sydney, Nsw, Au

I was asked to develop and launch a consumer-focused residential EV project to assess the market.- Successfully launched Canstar award winning Electric Vehicle (EV) Subscription start-up. - Immediately created 300 expressions of interest against our target of 100 subscriptions over 12 months.- Take-up of EVs and charging thru home delivery services was only limited by the supply of EVs. - Developed payment (Stripe), customer acquisition systems (Hubspot) and processes that were unique and bespoke to a start-up given the confines of corporate systems.- Lead a range of subscription partnerships to drive the growth of EVs where the technology sector, energy sector and the traditional automotive sector intersected.

Port Melbourne, Victoria, Au

Assigned by GM to lead the Holden brand through a complex repositioning and reinvention exercise as theCompany transitioned away from local manufacturing to full-line importer.- Helped drive $2.0B USD of revenue in 2017.- Repositioned brand away from traditional place to one more in line with customer preferences.- Supported launch of urban mobility strategy and car share brand, Maven. - Drove commercial partnerships and promoted more diversity with Collingwood AFL/AFLW, NRL Junior State of Origin, RedBull Supercar racing and Women’s Cycling.

Detroit, Michigan, Us

Brand and Customer Experience leader responsible for GM International markets (Asia, India, Africa, Middle East, Australia) based in Shanghai and Singapore... Reported directly to regional Vice President of Sales, Service and Marketing to direct GM marketing investments to support 700k unit sales and $15B revenue for the region. Grew brand opinion and consideration, as well as Chevrolet brand consistency. Supported the launch of our car share brand, Maven, in Australia, Middle East and South Korea. Launched the all-electric Chevrolet Bolt, in South Korea working with the local teams and suppliers. Aligned customer experience with marketing and implemented Complete Care program (as GM global lead). Improved Regional Contact Center efficiency (Siebel) with local teams to reflect languages and cultures

Detroit, Michigan, Us

Provided a world-class customer experience with technology to differentiate GM from the competition... Reported directly to corporate Vice President of Quality / Customer Experience to drive CSI/NPS with new in-car technology across all 4,500+ GM dealers in the US.. Partnered with Apple, Google, Spotify, Pandora and OnStar to support use immersion..

Detroit, Michigan, Us

Responsible for Chevrolet marketing (advertising and promotions) in the South Central Region of US (13 states). Drove 300,000 annual unit sales or $10B revenue and in GM’s largest national region. Responsible for generating regional pricing scenarios for multiple marketing groups and coordination of national /regional /local marketing programs to maxmize ROI. Launched Chevrolet Volt Electric car, E85 fuel applications and smart city pilot working with state governments, electric utilities, charging stations and city planning councils (first smart city application near Austin, TX).

Detroit, Michigan, Us

Responsible for all In-Market /Digital marketing in the South Central Region. Supporting GM's large investment into digital media in 2008. Also, working with dealers to maxmize effectiveness of their advertising with shoppers (sales and service)..

Detroit, Michigan, Us

Managed the local advertising and marketing budgets across the country and drove national and divisional marketing programs into Tier II and III. Led a cross section of agencies to support dealer Local Marketing Groups.

Detroit, Michigan, Us

Managed all regional and dealer co-op advertising and marketing budgets Developed new CRM digital initiatives with field teams and agencies to support lead responseEnsured that the "voice of the field" was effectively communicated in all senior strategy meetings

Detroit, Michigan, Us

Managed 60+ General Motors dealers in New England.. Focus on Sales, Service and Parts performance... Worked with local media and dealer ad group to improve metrics/ad effectiveness and increase share of voice/share of market for GM in the area.

Detroit, Michigan, Us

Rüsselsheim Am Main, De

Rüsselsheim Am Main, De

Mba, Marketing Management And Finance

Ba, Economics / French

High School

High School