Product Strategy and Vision: Designed and communicated the product vision and strategy in line with company goals. Research and Analysis: Undertook extensive research on customer requirements and industry trends, which led to an upgrade DM service
Team Leadership: Managed a team of designers, developers and marketers in an environment that encourages creativity and flexibility to adjust quickly to market changes.Service Design: 
To safeguard the user experience, all products offered interfaces and features that were easy to use from a personal perspective and solved real customer problems through applying service design techniques to fine tune and upgrade customer experiences.Customer-Centric Solutions: How we integrated customer feedback into the product development life cycle, resulting in features to solve key user problems that also enhanced overall appeal of our products.Product DesignMaking new designs that meet customers' needs, making sure products work well along with validating real needs at each step in the process.Achievements:Innovative Product Development: Pioneered the construction of a breakthrough Build in Dubai web application which transformed customer engagement in our field, having transferred all construction customers with different persona into one unified platform.Award for Design Excellence: Also participated the Hemdan Flag for outstanding service design, which is designed to compose seamless and compelling customer experience.Revenue Growth and Market Penetration: contributed to the formulation and implementation of a plan that led to a 30% raise in revenue in housing fees service.Process Improvement: simplified the product development process, that enhanced the communication between different departments.Mentorship:Mentored 3 junior designers to get the required skills to manage projects from zero to one with guidance and support.

Experience Iteration: A new design was delivered for Emkan application, and other B2B solutions.Collaboration with Cross-Functional Teams: Working with engineering, marketing and product management teams to fully integrate the entire process of product development.Design system:Build and maintain Emkan design system to maintain consistency and rapid development.Achievements:--Emkan Finance Application:Redesigned Emkan finance application that participated to raise the app store, and Android play store from 2.7 stars to 4.3 stars.User Centered DesignBy designing with the customer in mind, not only the satisfaction rate has been increased but also market share captured around 60%.

Product Strategy and Vision: Designed and communicated the product vision and strategy in line with company goals. With this, within two years three major products were successfully launched.Market Research and Analysis: Undertook extensive market research on customer requirements and industry trends, which led to innovate, implement and launch products that achieved the market potentials. 
Team Leadership: Managed a team of designers, developers and marketers in an environment that encourages creativity and flexibility to adjust quickly to market changes.Documentation and Requirements
:Gained experience in handling relationships with software vendors, and ensuring that not only is their performance compatible but also represents value for money. service level agreements (SLAs) vs roadmap, key performance indicators, and vendor evaluation. Able to forge win-win alliances with suppliers, taking the lead in advancing new products and good terms of trade while making sure it remains on course.Achievements:Built Core banking SystemWrote the requirement documents from zero to 100%, shared and explained to the software vendor, participated in UAT and testing cycles.Consumer, B2B Eco-System Build a full strategy for banks, e-commerce, merchants, corporates and consumer that covers 100% of expected customers. Customer-Centric Solutions: Such initiatives as ones based on customer-centered solutions have been led to development and implementation, with a rise in sales from zero customers to 3000 customer in 2 months with potential of 1 billion EGP transactions volume in the 2nd year.Team Building:I was the 6th joiner to Taly so I was building the team, I resigned with over 120 employees.

Responsible for design deliveryMentoring teamCreating the user journeyTesting flows.Ensure business and user needs achievement.Delivering design assets to developersreview front end developers work.

A Bi company, my role starts after receiving client business reports metrics then start building UX based on data and charts for each screen

Leadership and Team Management: 
Lead, coach, and direct a group of product designers to create a culture that emphasizes innovation and quality. Have the team be in tune with Inetum's core values-solidarity, ambition, excellence, engagement, and innovation.
Design Strategy Development: 
Devise and execute product design strategies consistent with Inetum’s business goals. Coordinate closely with other departments in developing products.
User-Centric Design Focus: 
In all design projects, stress a customer-centered thinking; products should not only meet but also exceed user needs and expectations.
Collaboration and Communication: 
Partner with cross-functional teams, including IT, and sales to make sure the design of products is in line with client vision.
Design Testing and Validation: 
Do usability testing and gather feedback, then refine products. This is how we make quality items effective for use.
Client Interaction and Feedback Integration:
Interact with the clients to help you understand their requirements and incorporate these into your design, which improves customer satisfaction and product relevance.Achievements:--Abu Dhabi Department of Economic Development:Successfully designed AD DED web portal that covers all its services with AI that raised the efficiency of employees by 30% and reduced error rate by 90%.Umm Alquwain Municipality Services Portal and AppManaged Umm Al-Quwain web and mobile applications that covers 100% of municipality services.Positive Client Feedback: 
All product designs have successfully incorporated client feedback, which has contributed to increased customer satisfaction and strengthened business relationships.

Advocating the users and deliver the right UXResearch and analyze business create mind mapping and user flows based on MVP according to the product visionaffect business from empathy perspectivecreating wireframes Perform testing cycles

Client management:I was responsible to meet customer (banks and corporates) to gather business requirements in design scope to ensure smooth and successful delivery.
Team Leadership: Managed a group of designers, developers and marketers in an environment which not only allows room for creativity but also provides the flexibility to change quickly when market conditions change.Design Products and initiative:
I have participated in designing multiple solutions, performed all the design process stages to ensure quality and solving business complexity.Achievements-Designed Yalla Consumer Wallet:Yalla super app has more than 1,000,000 (1 Million) with transactions value of 2 billions, featuring money transfer, ATM deposit and withdraw, bill payment, health, and more. Android POS Solution:Designed android POS solution the was sold for 5 banks in Egypt.Transaction Management Solutions:Designed and participated in designing the transaction management solution which is the main part of Meeza the local scheme of the Egyptian central bank.

• UX research • User research • Sketching • Building wireframes• Prototyping • Testing• Design mobile applications from research to final UI prototype.• Design products identity and all printed materials.• Designing web applications.• Testing web and mobile applications functionality and usability• Ongoing design and maintenance of new and existing websites.• Design campaigns• Campaigns landing pages• Design banners.• Creating Google ads images “GDN.• Enhancing the look, functionality and appearance of a website.• Fixing problems encountered in the functioning of the website.• Designing websites that are easy and effective to use.• Testing websites for functionality in different browsers• Creating campaigns landing pages• Outdoor banners.• Newsletters.

• Design campaigns landing pages• Update website design• Banners marketing message copywrite• Design banners.• Creating Google ads images “GDN• Outdoor banners.• Newsletters.

• Designing websites that are easy and effective to use.• Testing websites for functionality in different browsers.• Designing branding materials.• Organize events and creating visual materials.• Online Marketing:• Newsletters• SEO planning and writing for website• Community Management, Strategist• Designing all needed materials• Helping on events organizing

• Managing the production of marketing materials, including website,online ads, leaflets, posters, flyers, newsletters and e-newsletters• Responsible for production team including English, Arabic copywriters• Coordinate between sales, top management and production department.• Plan and approve English, Arabic copies and designs• Helping in writing Arabic, English copies and designs• Developing the content and work process.

a call center agent then acting team leader finally as a member of operation department.Responsibilities:• Call center agent: Handling technical, financial and general calls.• Acting team leader: Handling shifts, reports, daily updates and rules.Operation:Working with customers finance, audit and running queries.

• Developing the website content.• Developing the whole working process.• Creating media content