Pooja Mhatre Email & Phone Number

Mumbai, Maharashtra, India

India

• Drove digital banking adoption for 1 of the top banks in India, while cross- selling across diverse consumer segments and building communication for CRM. • Conceptualized and executed compelling consumer lifecycle campaigns, focusing on onboarding, retention, and repeat usage strategies.• Enhanced brand awareness for a luxury brand by deploying integrated services and leveraging digital touchpoints.• Managed social media communications and spearheaded performance-driven sales campaigns.• Conceptualized and launched new Intel products in the Indian market, overseeing digital and offline campaigns.• Managed diverse media campaigns post-product launches for brands like Okie Ventures, Facitize, and Freedom Guru.• Proficient in project management, including brief development, deliverable planning, execution, budgeting for brands like Porter, Olay, Whisper, Lacto Calamine, Loreal Professional.• Proactively developed, structured, and negotiated partnerships with internal and external teams, vendors, and partners.• Key accounts- ICICI Bank, Kerastase, Intel

Mumbai Area, India

Mumbai Area, India

• Developed and maintained key account relationships across BFSI sector• Cultivated and strengthened client account relationships by identifying their specific advertising requirements.• Conducted thorough brand analysis, comprehensively studying positioning and competitive landscapes to devise tailored advertising strategies.• Collaborated with internal teams to create advertising campaigns meeting client briefs and budgetary constraints.• Maintained accurate records and documented actions and discussions for clarity and reference.• Provided comprehensive briefs to the creative team, assisting in the formulation of innovative marketing strategies.• Presented creative concepts to clients for approval or modification, ensuring alignment with their needs and expectations.• Key accounts- IndusInd Bank, IDBI Federal, Kotak Prime, and ICICI Prudential

• Developed strategic partnerships, excelling in managing, prospecting, and nurturing relationships.• Successfully engaged with prominent industry leaders in food and beverage category • Demonstrated proficiency in pitching and securing partnerships with established brands across verticals like Flipkart, Cox & Kings, Pepperfry, and emerging startups such as Timesaverz, Zimmber, Doormint, ZopNow, and City Bump.• Specialized in promoting a unique concept of BillBack Advertising, showcasing innovation in advertising approaches.• Notably secured a partnership with the renowned taxi service provider TAB Cab, highlighting exceptional negotiation and sales skills

Mumbai Area, India

Basic video and picture editing, Uploading of existing content for the youtube channel , developing short content from the given format, search engine optimization.

Post Graduation In Media And Entertainment

Activities and Societies: Global Peace Initiative - celebrity management team

Bmm - Bachelors Of Mass Media, Advertising

Activities and Societies: event organisation - Cutting Chai (college festival)