Mckenna Haug (Weir) Email & Phone Number

Provo, Ut

Initiated and executed annual MyStory Live event in 2014 and 2015. Identified compelling customer references and selected three stories to showcase at each event. Interviewed customers for video testimonials. Maintained customer relations. Managed event details. Segment customer references to strengthen company goals and brand messaging by aligning to content calendars. Identified customer references for use in marketing materials, Public Relations strategies and community outreach, social media and BETA product testing.

Provo, Ut

Assisted in defining the customer journey map based on internal and external research and supported by cross-departmental responsibilities.Created an onboarding process that integrated into the customer journey map.Launch, maintain and optimize renewal campaign. Over the course of 1 year generated 5.5 million RMR.Manage the production of an annual company sales folder including localization for international markets. Emphasize customer usability.

Provo, Ut

Conducted research with beta-testers on behavior change in crucial moments of decision through focus group meetings, surveys and phone interviewsApplied data from research in the design of a mobile application

Washington D.C. Metro Area

Provided recommendations for the execution of budget requirements through the Army’s fiduciary process as Junior Analyst Developed and delivered briefs to prepare senior leadership for meetingsImproved division continuity by creating a 100 page Standard Operating Procedure bookSelected to speak on fulfilling goals at a summer hire conventionEdited and provided comments for policies required annually by Secretary of the Army