Muhammad Rafi Email & Phone Number

Dubai, Ae

United Arab Emirates

• Directed the creation and implementation of sales strategies, surpassing business unit goals and expanding market share through value-driven customer engagement.• Managed the annual sales budget (AOP), led monthly sales forecasting, and analyzed performance metrics to capitalize on growth opportunities.• Developed and launched promotional programs, leveraging category management insights and market trends to accelerate sales growth.• Improved team performance by designing and delivering coaching, training, and development programs focused on enhancing sales skills and fostering strong business relationships.• Cultivated and sustained strategic relationships with key customers, driving high levels of satisfaction, retention, and business expansion.• Led initiatives to enter and dominate new markets, optimizing sales strategies and channel management to maximize growth potential.• Oversaw sales and distribution operations across UAE and GCC, strengthening divisional capabilities and market reach.• Formulated and executed brand strategies, trading plans, and go-to-market execution plans.• Established a new vertical from scratch, including the development of comprehensive business plans.• Managed budget allocation, coordinated training programs, and conducted high-stakes modern trade negotiations.• Expanded relationships with strategically significant customers to enhance market positioning and drive business growth.

United Arab Emirates

• Led the development and execution of sales strategies, driving revenue growth and strengthening key customer partnerships.• Managed the annual sales budget, conducted monthly sales forecasting, and optimized performance through detailed financial analysis.• Designed and implemented targeted promotional programs, leveraging category management insights and market trends to maximize sales.• Enhanced team capabilities through focused coaching and development initiatives, improving category management skills and fostering strong business partnerships.

United Arab Emirates

• Developed and executed customized account strategies to drive growth and maximize revenue from key FMCG accounts.• Cultivated and maintained robust relationships with key clients, ensuring high satisfaction levels and fostering long-term partnerships.• Analyzed sales data and performance metrics to uncover trends, identify opportunities, and implement improvements, consistently achieving targets and KPIs.• Collaborated with merchandising, distribution, and marketing teams to enhance product placement, drive promotional activities, and improve overall account performance.• Utilized market research and competitive analysis to guide strategic decisions and refine account strategies in response to changing market conditions.

Uae

Recruited to work with company's key retail customers to build long term strategic partnerships.Key Accomplishments: Reversed a two-year decline in sales, growing revenue by 40% in year one. Achieved by swiftly restoring a strained relationship with a critical client and opening 6 new accounts.

Dubai

Hired to develop, Coordinate, and monitor marketing programs across a variety of channels like Duty Free Stores, Virgin Mega Stores, Apple Stores and major mall etc.Key Accomplishments: • Acted as a key player to optimize the efficiency of sales team by implementing “cross-functional teamwork” in Denaster (Dubai Duty Free).

Master Of Business Administration - Mba, Marketing, First Class

Bachelor Of Business Administration (Bba), Marketing/Marketing Management, First Lass