Mark Drummond is a Samra Director at Southern African Marketing Research Association NPC (Samra). He possess expertise in advertising, marketing strategy, integrated marketing, digital marketing, marketing communications and 12 more skills. Colleagues describe him as "I've collaborated with Mark on several projects combining explicit quantitative market research with implicit neuro-science experiments, testing both audio-visual (TVC ad concepts) and still image (OOH ad concepts) stimulus material. In the face of a large-scale project, with a broad target audience, across multiple African markets, and under considerable time and logistics pressures, Mark and his team were invaluable experts, committed collaborators and just genuinely nice people… Show more"