Mehrdad Hedayati Email & Phone Number

Frankfurt, He, De

Frankfurt Am Main, Hesse, Germany

Dubai, United Arab Emirates

- Enhanced analytics by implementing server-side tagging, using 1st-party data, and implementing advanced consent mode, which decreased block rate by 31%- Supported the growth team in reducing paid ads costs by a drastic 70%- Enhanced event matching in our ads platforms, increasing ROAS by 14%- Implemented video streaming (HLS), effective monitoring and WAF for our video CDN (CloudFront), reducing AWS bill by 60% while improving UX

Stockholm, Stockholm County, Sweden

I worked on retiring the old admin dashboard and introducing a new one with React and Nextjs to integrate multiple backend services and provide a seamless operational experience. I also contributed to the core product's development by adding new features.- Saving more than 20 hours of operation time per week by providing easier-to-use administrative features- Developed and implemented model factories for automated testing that increased test coverage by 9% overall

Dubai, United Arab Emirates

I had the privilege of serving as a full-time Senior Software Developer for an established online UX training platform.During the initial two years of my tenure, I played a crucial role in various key areas: - Leading a comprehensive rewrite of the notification system, enhancing resiliency, performance, and test coverage, while reducing the failure rate by 40%. - Enhanced our email delivery by 20% through DMARC implementation and increased sender reputation. - Helped rebranding by automating content migration in our database using complex regular expressions that saved over 250 hours of manual work. - Resolving discrepancies and inconsistencies within the payment system, including the seamless migration of over 300,000 invoices to the new version. - Facilitating the integration of Amazon Pay as a new payment gateway which helped us reverse a 20% drop in retention.Alongside these technical contributions, I made a significant impact in various other aspects: - Contributing to the enhancement of overall architecture and software development practices. - Conducting thorough code reviews through offline and online peer-review processes. - Playing a vital role in the development processes and tools, including serving as a part-time Scrum Master. - Taking an active part in the hiring and onboarding process, refining people-ops processes and documents, conducting cultural and technical interviews, and more.During the last two quarters, I focused exclusively on the company's core system, the renowned 'bread and butter'—the course system. Over that period, I successfully resolved numerous issues within the system, enhancing its architecture, augmenting test coverage, and implementing many of the long-wanted features.

Tehran Province, Iran

As the CTO and tech lead at Podro, a startup aimed at revolutionizing the customer experience and creating a competitive logistics marketplace, I faced unique challenges and responsibilities during our early stages.From day one, we worked tirelessly, around the clock, to build two products from scratch. Leading two scrum teams, we successfully delivered three major releases within a year. Throughout this journey, I focused on team building, coaching, and making critical technical and non-technical decisions to drive our success.In addition to that, I actively participated in feature development and supported our development team in reaching their full potential. From strategic planning to process management, hiring, and selecting the optimal tech stack, every decision was driven by our vision to enhance customer visibility, reliability, and overall satisfaction.- Guided 30+ devs in launching 2 products from scratch, delivering the MVPs within a quarter- Played a key role in delivering our SaaS project featuring a workflow engine and a rule engine with domain-specific language which boosted our revenue by 70%- Developed a microservice on VC-provided IaaS, reducing infrastructure costs by 40%

Isfahan, Esfahan, Iran

As a Software Architect at RDSysCo, I played a pivotal role in initiating the development of the new version of our product. This involved understanding the product vision, establishing an agile portfolio, and employing techniques such as Hypothesis-Driven Development, Impact Mapping, and User Story Mapping to gather user requirements in the problem-space using business jargon and terms. By implementing TDD, Domain-Driven Design, and the Clean Architecture, we were able to enhance our development process and deliver higher quality software at a reduced cost. One of my significant accomplishments was contributing to the growth of RDSysCo, transforming it from a small tech company to hiring and onboarding 50 developers.Throughout my time at RDSysCo, I leveraged my expertise to drive significant improvements in software development processes, code quality, and team performance, resulting in successful project outcomes and a positive working environment.

Isfahan, Isfahan Province, Iran

During my tenure as a Lead Software Developer at RDSysCo, I joined the company to work on their legacy application focused on ERP solutions in the oil & gas industry. We faced numerous technical challenges due to the absence of automated tests, outdated technologies, and a spaghetti-like codebase. To overcome these hurdles, we embarked on a comprehensive refactoring effort, upgrading existing technologies and libraries, and implementing automated unit, integration, and regression tests. Additionally, we adopted Scrum best practices, fostering a culture of quality and collaboration within the team.

As a contracted Software Developer for Planstr, a dynamic startup focused on event planning and management, I joined the team during a critical stage of their development journey. Tasked with implementing one of their core features, I worked diligently for three months to bring their vision to life.With PHP and Laravel as my tools of choice, I seamlessly integrated server-side endpoints, adding crucial functionality to their mobile-friendly event planning platform. Adhering to the project's requirements and timeline, I meticulously crafted code that met their high standards of quality.During my contract, I collaborated closely with the team, utilizing Trello to capture and manage software requirements effectively. This streamlined approach ensured that I delivered results within the specified timeframe, enabling Planstr to achieve their goals and establish a strong foundation for future growth.

Embarking on a transformative phase in my professional software development career, I had the privilege of working on a groundbreaking project that spanned over a year. Joining naisA Global, a non-profit organization dedicated to nurturing future leaders, I played a pivotal role in implementing a software platform for their startup venture, naisA Flash Advice (nFA).As the backend developer, working closely with a skilled frontend developer, we collaborated to create a powerful platform connecting entry-level students and learners with entrepreneurs and subject-matter experts. This innovative solution aimed to provide valuable guidance and mentorship opportunities to aspiring individuals.My responsibilities encompassed various critical aspects, including requirements gathering, leading the development process, selecting the appropriate tech-stack, and facilitating seamless communication between key stakeholders and the development team. By orchestrating these activities, I ensured the successful execution of the project and the realization of naisA Global's mission.This experience allowed me to elevate my skills and broaden my perspective as a software developer. I witnessed firsthand the profound impact technology can have on fostering growth, empowering individuals, and shaping the leaders of tomorrow.

Isfahan, Esfahan, Iran

During my Master's program, I played a vital role in a groundbreaking project that revolutionized conference organization and proceedings management at our university. Collaborating closely with the university, I contributed to the development of a cutting-edge Conference Management Software that exceeded all expectations.My involvement spanned various crucial aspects of the project, including requirements gathering, meticulous analysis of customer feedback, and the actual software development process. Together with the team, we navigated through complex challenges, both technical and domain-related, to deliver an exceptional solution.The project posed unique complexities, requiring a deep understanding of the conference management domain and adept problem-solving skills. By actively engaging with stakeholders, conducting thorough requirements analysis, and leveraging customer feedback, we ensured that the software surpassed the university's needs and provided a seamless conference experience.This experience not only sharpened my technical expertise but also honed my ability to navigate intricate domains, collaborate effectively, and deliver solutions that exceed expectations.

Isfahan, Iran

As an Analyst and Software Developer at Chelcheleh, I embarked on a challenging project to revolutionize their consultant and guidance services. Chelcheleh sought to expand its offerings by incorporating remote consultants and required an efficient system to track costs associated with their VOIP server.Taking the lead as the project's developer, I assembled a dedicated team to create a comprehensive software solution. Our initial strategy involved gathering requirements upfront and investing nearly five months in meticulous planning. However, despite our best efforts, we encountered unforeseen complexities and challenges.We learned a valuable lesson: the importance of early customer feedback and adopting an iterative development process. It became evident that our initial assumptions and gathered requirements did not align perfectly with the client's evolving needs. Recognizing this, we swiftly adjusted our approach, actively seeking feedback from the customer at every stage of development.Although we faced setbacks and ultimately fell short of our original time and budget targets, the project taught us the power of adaptability and collaboration. By embracing an iterative mindset, we were able to refine our solution based on valuable customer insights. This iterative process ensured that the final product was more closely aligned with the client's evolving requirements, even if it came at the cost of timeline and budget adjustments.

Isfahan, Iran

Joining Padideh Tejarat during a pivotal phase, I had the privilege of contributing to a complex project focused on revolutionizing real estate property management. This ambitious endeavor aimed to streamline property registration, enable advanced property queries based on various specifications, and provide an intuitive map-based interface to visualize registered properties effectively.As a key member of the team, my primary responsibility centered around implementing the critical map feature. At the time, there were no existing libraries or frameworks available to meet our specific requirements, necessitating the creation of a customized solution from scratch. I embraced this challenge wholeheartedly, combining my technical expertise with a deep understanding of the project's objectives.

Isfahan, Iran

At I2N, I joined my best friend's venture aimed at revolutionizing online shopping by connecting consumers with local grocery stores. We developed an MVP storefront web app for orders, delivery, payments, and inventory management. However, limited access to computers and internet hindered inventory control, leading to project termination. Despite this setback, I gained invaluable insights as a novice developer, emphasizing the importance of planning, feedback, and adaptability. This experience fuels my commitment to driving positive change and delivering impactful solutions.

Isfahan, Iran

As my first professional job, I embarked on a journey as an English teacher at Hekmat Institute of Foreign Language. Starting with elementary English classes, my dedication and proficiency propelled me to advanced-level courses within a year. Balancing my college studies alongside teaching demanded significant time and effort. Eventually, I had to make the difficult decision to leave my teaching role. This experience fostered personal growth and a passion for education that continues to shape my career path.

Master Of Science (Coursework Completed)

Bachelor'S Degree

Diploma