Mike Heiberger Email & Phone Number

Wilmington, Delaware

Lead internal team of business analysts and external third party technology group in the execution and delivery of all North American new acquisition credit card offers with focus on quality and efficiency. Manage data model execution for analytics and targeting. Department team member responsible to re-engineer new customer communication and execution process (LEAN methodology). Identified and implemented processing efficiencies in excess of $2MM cost saves through automation. Define, implement and communicate execution analytics - quality, cost, quantity, accuracy.

Ownership in supporting North American Customer and/or Prospect Credit Card Segments (Business and Consumer) to provide business solution support for data/list execution and analytic delivery. Manage all aspects of requirements gathering and execution. Introduced extensive process re-engineering to establish competitive advantage, increase dependability and reduce risk. Manage execution capacity.Led automation effort to reduce execution cost by 75% annually ($2MM).Supported year over year 25%+ of increased execution capacity management. Manage third party technical/database support vendor.

Led the development of the Database Marketing Promotional Services group for the National Credit Card Division. Project Manager to build a rapid data execution process to generated targeted communication lists. Able to increase our speed to market capabilities by 200%.Organized a client service group of business analysts that coordinate Business Requirement documents and develop Functional Specifications for targeted program execution.Managed multiple third party vendors - Technical Service Providers and Credit Bureaus.

Provided Consumer Business’s such as Credit Card, Retail Bank, and Commercial business a wide variety of knowledge based services. This included database marketing list management support and analytic focus on competitive intelligence.Built team of Business and Technical Analysts.Provided internal alternative to third party vendor services.Developed tool kit of data selection and execution capabilities.

Provided day-to-day support for assigned Clients.Work closely with marketing groups to compile process/project execution requirements and develop technical specifications.Support analytic report execution and management.Partner facing interaction on strategic goals and execution.

Executive Masters In Sports Business, Sports Business

Business Administration (Focus In Mis)

Business Administration (Focus In Accounting)