Mark Heiden Email & Phone Number

Chicago, IL, US

Illinois, United States

• As a member of the executive team, I lead brand, strategy, and engagement for the Midwest’s leading ALS organization, which provides care and support to families affected by the disease and funds research toward a cure.
• Responsible for building and implementing a long-term communications strategy to advance the mission, values, and vision of the organization.
• Demonstrate organization’s impact to donors and constituents through strategic communications.
• For special events such as annual walk and research symposium, as well as ongoing events such as educational webinars, grow attendance and coordinate with development team to meet fundraising goals and ensure.
• Hire, supervise, and develop communications staff; manage significant external partnerships; assess needs and select vendors for public relations, design, technology, and other needs.
• Present and report at board meetings; serve as liaison to Governance Committee.

Evanston, Illinois, United States

• Directed integrated communications and marketing for the first and largest institute of its kind in the U.S., representing more than $1 billion in nanoscience research, public education, and supporting infrastructure.
• Led external communications strategies to promote new research and position the institute as a leader in key scientific areas including medicine/cancer treatment, environmental remediation, and sustainable energy.
• Collaborated with researchers to convert complex scientific information into press releases and content for articles, graphics, videos, and newsletters; planned and led new website development and (upcoming) launch.
• Designed and executed marketing plan for public education programs including international symposium, virtual conferences, and $250,000 Kabiller Prize, the world’s largest monetary award for achievement in nanomedicine.
• Participated in research grant development with federal agencies including NIH, NSF, and Department of Defense.
• Implemented new social media strategy to advance strategic organizational goals within scientific community.

Chicago

• Led a division with four full-time employees and supervised a wide range of contractors, freelancers, and vendors in graphic design, IT, printing, and publishing.
• Developed strategies to demonstrate value of association brand, working closely with membership division to achieve record highs across all member categories
• Led marketing for continuing professional education, including the seven highest attended annual meetings in the history of the association and identity development for new, successful annual courses in dental.
• Directed web strategy and ongoing development for Prosthodontics.org (professional website) and GoToAPro.org (consumer website), as well as editorial and technical development of professional app for iOS, Android, macOS
• Supervised a public relations campaign that reduced costs (1/10th of preceding campaign) and increased media metrics by more than 150%
• Developed redesign and relaunch of member magazine, ACP Messenger (acpmessenger.org), and supervised editorial for each issue

Chicago, Illinois

• Led advertising and public relations for opening of new, multi-million dollar facility in 2011, with local and national press coverage – leading to an increase in visitor admissions of more than 230% over the previous.
• Launched new library website; increased website traffic 500% over four years though use of keywords, search engine optimization, and targeted public relations
• Delivered impactful local and national press placements including Wall Street Journal, Washington Post, NBC Nightly News with Brian Williams, NBC Chicago, ABC Chicago, CBS Chicago, Chicago Tribune, Chicago Sun-Times.
• Wrote, researched, and edited publications and materials including press releases, fact sheets, media alerts, talking points, and external presentations by staff and leadership; also conducted interview preparation for.
• Wrote, researched, and edited scripts for award-winning programs on military history shown in front of live audiences, webcast live, and recorded for television
• Wrote and directed design for print and digital ads, member newsletters, visitor and exhibit brochures, and donor collateral

Hiroshima, Japan

• Flagship branch in Western Japan of nationwide English language school for adult and professional students
• Developed lesson plans and taught lessons for high-level business communication, primarily for employees of the Mazda Auto Corporation and affiliated companies
• Prepared and led sales presentations for prospective clients

Austin, Texas Area

• Contract employee for voting systems company deploying new systems for cities and counties nationwide.
• Trained county employees and poll workers for federal, state, and local elections in Illinois (Peoria, Peoria County, Kane County), Ohio (Cincinnati, Hamilton County, Williams County), and Texas (McCulloch County)
• Programmed election ballots and databases
• Directed 2006 Primary Election Day operations in Peoria, Illinois

Kyoto, Japan

• Major branch in Kansai region of Japan for nation’s largest English language school
• Taught English communication and developed lesson plans for group and individual classes, with levels varying from novice to near-expert
• Assessed student progress and prepared counseling reports for Japanese staff

Chicago, Illinois

• Wrote and proofread materials including speeches, newspaper, and magazine articles
• Performed research and analysis as basis for interfaith outreach initiatives
• Worked on contract, design and publicity with Zohar Education Project, Inc. (ZEPI) and Stanford University Press for publication of The Zohar: Pritzker Edition (first volume 2003)

Master’S Degree, Health Communication

Bachelor Of Arts, English, History, Sociology, Graduated With Honors

Activities and Societies: • Penny Dreadful Players • WEFT 90.1 FM Community RadioHonors senior projects in history (Prof. Boris.

High School, Summa Cum Laude