Molly Hendrickson Email & Phone Number

Redmond, Washington, Us

Enable Microsoft's Consumer Sales organization to achieve more through innovative processes and tooling to reduce complexity, increase agility and ensure a best-in-class customer experience. Lead digital marketing campaign production, accessibility testing and compliance, and run-sustain operations for over 200 Microsoft Store locales worldwide.

Redmond, Washington, Us

Oversee worldwide digital marketing campaign and run-sustain production operations for over 200 Microsoft Store locales.

Redmond, Washington, Us

Manage large-scale global launches and run-sustain site operations for Microsoft Store's North America e-commerce business. Collaborate across marketing, design, content and engineering teams to define, execute and measure promotional strategies. Drive scalable operational processes to support market share and revenue growth.• Lead operational planning and execution of Microsoft Store's online Holiday promotions in the US, Canada, Latin America, Europe and Asia Pacific region. Ensure 100% on-time delivery of 1,000+ promotions during the eight-week peak holiday shopping season with 99.9% post-production quality.• Launched the Spanish language version of Microsoft Store's US site, expanding annual revenue opportunity by $40M.• 2019 Microsoft Store International Rotation participant. Drove multi-market pilot to reduce reactive pricing process from 4 days to less than 24 hours.

Redmond, Washington, Us

Led digital product onboarding, promotions and marketing content production for Microsoft Store. Responsible for over 40 localized sites, including Canada, Mexico, South America, Australia, New Zealand, Singapore, India, Japan and Hong Kong.

Seattle, Wa, Us

Identified multi-channel content, marketing and advertising opportunities for one of the largest privately owned newspapers in the U.S. Created strategic plans and drove tactical roadmaps for digital retail product portfolio. Evaluated market share, audience engagement and partnership opportunities to optimize product performance and ROI. Championed trust, accountability and high-quality results. • Increased customer engagement by 33% in first year after launching Sunday Market, a multi-channel local retail advertising content product. • Through a data-driven cost/benefit assessment of NWsource.com, recommended and actualized the company's first major product retirement, saving $215K in annual operating costs. • Realigned a fractured cross-functional team to launch a technical and visual redesign of seattletimes.com's entertainment channel. Resulted in a 15% annual increase in page views – three times that of overall site growth.• Implemented a beta retail deals mobile product in collaboration with 20 top national advertisers and the Associated Press. Resulted in a 15% increase in page views, 25% increase in visits and 29% increase in unique visitors within the first 6 months.

Seattle, Wa, Us

Promoted to grow and manage NWsource.com, an award-winning arts, entertainment, shopping, travel and outdoors site with 2.5M monthly page views and 350K unique visitors. Initiated and realized the creation of the shopping channel, one of the first local shopping sites of its kind in the U.S.• Led definition, implementation and launch of a complete technical, visual and content redesign of NWsource.com, one of the largest Drupal sites in the U.S. at the time. Delivered project on time in spite of limited resources and compressed timeline.• Grew shopping channel audience 400% in the first two years. Led definition, implementation and launch of contextual advertising solutions, multiple search databases, dynamic local sales/shopping event calendar, social media, user ratings, commenting, weekly e-mail newsletter and promotional marketing products.• Grew revenue by 270% through the launch of NWsource.com's Marketplace, a print-to-web retail ad search product. Drove RFP and vendor selection process. Overcame legacy system limitations for a successful technical integration. Developed and implemented operational plan that spanned five internal departments, an external vendor and multiple advertisers.• Grew traffic to annual People's Picks “best of” promotion by 575% over four years through improvements to a custom-built CMS, social media features, B2B marketing, user experience and visual design.