Miguel E Hernández Email & Phone Number

Denver, Colorado, United States

Colorado, United States

FOUNDER/ECD OF THEATRE-COOPERATIVE offering classes, corporate workshops, and shows across improv, musical improv, stand-up, and sketch-comedy — with 125-plus participants in the growing program; 285% YoY growth in gross-revenue since founding in 2021. http://superiorimprov.co

Denver, Colorado, United States

DESIGNED, IMPLEMENTED AND MANAGED VERBAL-IDENTITY PRACTICE for consistency of brand storytelling & copywriting across 15 North American brands (Dannon, Oikos, Activia, Light + Fit, Too Good & Co., YoCrunch, Wallaby Organic, Danimals, Horizon Organic, Silk, So Delicious Dairy Free, Follow Your Heart, International Delight, Evian, Stōk) resulting in three consecutive years of company growth to annual net sales of $7.4B— Directed implementation of Tone of Voice strategies across all North American brands to raise efficiency of creative development & approval process of all brand-product communication touchpoints(s) — achieving 100% on-time delivery of product-packaging & brand-marketing materials ahead of business-critical deadlines— Successfully guaranteed brand-voice consistency from screen-to-shelf — across Super Bowl broadcast television (Oikos, Silk, Stok), ongoing brand collaborations (International Delight x Netflix, Stōk x Wrexham-AFC), integrated marketing channels, incl. web/social/experiential/shopper-marketing, to emotive brand-product package copy/copywriting at retail/shelf — confidently increasing A&P budget-spending by average of 15% YOY— Industry recognition includes, No. 1 U.S. Food-CPG Company, Fast Company Brands That Matter, No. 1 Customer-Ranked Food & Beverage Partner; AdAge’s Creativity, Cannes Lions, Dieline, PAC-GlobalBUILT FIRST-EVER BRAND-PRODUCT NAMING PRACTICE (fully in-house) to support brand/product-line extensions — significantly reducing reliance of external naming agencies and reserving annual-average of $700K to bottom-line RECRUITER, MANAGER AND MENTOR TO GROWING TEAM OF FOUR STORY-STRATEGIST/COPYWRITERS (alongside active roster of writer-contractors reporting to full-time writer staff); with satisfaction/manager-approval rating of 10/10 three years in a row

ESTABLISHED NARRATIVE PRACTICE and implemented Opportunity Narrative, a company-wide PLC (product life cycle) tool designed to orchestrate ALL cross-functional effort toward “one vision” for new programs/product-lines across OtterBox, OtterBusiness, LifeProof, and Liviri resulting in SIX successful product-line extensions beyond core-offering of phone casesGUARANTEED CONSISTENCY OF PRODUCT-RELEVANCE (STORY) across industrial design, sales & go-to-market planning, creative development & production for multiple product— Notable product-line expansions included OtterBox Wearables (AppleWatch, AirPods), OtterBox Mobile Power (MagSafe power banks, cables), OtterBox Mobile Gaming (XBOX Cloud Gaming), OtterBox for Kids, Otter-Industrial (Hardline Series), Liviri (Grocery, Life-Sciences); and brand collaborations, including OtterPop (OtterBox x PopSockets), OtterBox x Disney, OtterBox x Realtree— Partnered closely with Public Relations teams to equip over 50-plus Press Releases with salient story/narrative remarks, and uniquely own-able claims for brand/product-line extensions entering the market— Recognition includes, CES Innovation Awards Nominee (Mobile Power, Hardline Series), TIME Magazine Best of CES (OtterPop, OtterBox x PopSockets — #Swappable #Unstoppable)

Fort Collins, Colorado Area

LED GLOBAL CREATIVE CAMPAIGN DEVELOPMENT ALONGSIDE OEM LAUNCHES of Apple (iPhone, iPad, Wearables), Samsung (Galaxy, Note, Wearables), Google (Pixel), and others— Directed execution and delivery of creative-campaign assets across a myriad of (30-plus) customer-marketing channels, from retailers (B2C) to e-tailers (B2C/B2B), including Verizon, T-Mobile, AT&T; BestBuy, Target, Costco, and many others.— Created Pass It On, a seven mini-film series, that followed one iPhone being passed around the globe in seven different OtterBox series cases ahead of the latest Apple iPhone announcement; campaign recognized by Citizine Travel Video Awards — Best Lifestyle Brand, OtterBox Series Film Pass It On

Boulder, Colorado

PROLIFIC CREATOR OF IDEA-DRIVEN ADVERTISING CAMPAIGNS WITH 360º INTEGRATION across existing/new marketing channels for household brands, including California Almonds (U.S., U.K), Punch Bowl Social, Purina, Qdoba, Tervis, Children’s Hospital Colorado, Brewer’s Association, Winter Park Resort, and others— Developed, wrote, creative directed and produced 20-plus broadcast television spots, 30-plus radio broadcast spots, several print & outdoor campaigns, including seamless integration to web/social/digital marketing channels— Notable achievements/results, introduced the first Punch Bowl Social (in Denver) to the world — now recognized as a national restaurant brand with 14 locations across North America; changed the narrative/story of almonds from being “boring, bland, barky” to becoming the #1 nut for snacking on-the-go; for Children’s Hospital Colorado, significantly redirected urgent-care visits away from general hospitals to CHC clinics designed for children— Contributed to Food-Innovation practice — educating myself over the development/function of product-concepts, product-naming, and overall brand-innovation, for household brands including California Almonds, Weleda, Avocados From Mexico, Pepsi-FritoLay, WalMart, among others

Chicago

CREATOR OF IDEA-DRIVEN AD CAMPAIGNS GEARED FOR THE INTERACTIVE SPACE, including digital-display/ eComm/ social/ web-spaces/ mobile-apps/ for brands including Sears, Kenmore, and Craftsman— Successfully collaborated with agency-account & client-brand teams to establish Craftsman brands as the first brand of tools on Twitter (2008)— Developed national campaigns for Sears, including Back to School campaign featuring Selena Gomez

Chicago

Axe - branded entertainmentCoors Light - video, web/digitalPepsi Racing - branded entertainment"Underdogs" (2013) - feature animation film (originally titled, Metegol) directed by Juan José Campanella, early story treatment development, Spanish to English written translation

Chicago

CREATOR OF IDEA-DRIVEN DIGITAL-DISPLAY CAMPAIGNS designed to push (new) digital traffic to eCommerce spaces for brands including Allstate, BP (British Petroleum), Oscar-Mayer, Lunchables.com, Kraft American Singles— For Allstate, generated multiple online-display campaigns — increasing new policy-creation via digital channels— For Kraft American Singles, successfully introduced brand/brand-presence (plus content) into YouTube space— For BP, strategized and wrote (weekly) display ads to manage PR (relations) in Midwest over oil-production nearby urban center of Chicagoland area

Chicago

CREATED PROMOTIONAL-DRIVEN SHOPPER-MARKETING ACTIVATION CAMPAIGNS for brands belonging to Philip Morris, including Marlboro, Parliament, Basic, and Green International — Successfully navigated the highly regulated space of tobacco sales & marketing by developing non-traditional experiential brand experiences, such as trips to Marlboro Ranch, invitations to Marlboro Racing, and yearly challenges to Outwit The West — the annual $1,000,000 clue-contest

Chicago

CREATED CRM-DRIVEN CAMPAIGNS FOR BRANDS such as Jim Beam, Dekuyper, Motorola— For Jim Beam, developed CRM-campaign revolving around club-membership at JimBeam.com; wrote all copy/headlines for jimbeam.com and CRM-gifts in-line with the AOR Campaign, "The Stuff Inside Matters Most"

Chicago

CREATOR OF IDEA-DRIVEN ADVERTISING CAMPAIGNS WITH 360º INTEGRATION across existing/new marketing channels for household brands, including Red Lobster, Walgreens, Wilson Sporting Goods, ConAgra’s FeedingChildrenBetter.org— Wrote and produced 10+ national radio campaigns for Red Lobster’s All You Can Eat Shrimp & Lobsterfest— Wrote and produced television campaigns for Walgreens, and ConAgra’s FeedingChildrenBetter.org; the television work for FeedingChildrenBetter.org was recognized by Director’s Guild of America (DGA), and featured in Communication Arts

Amsterdam, Netherlands

CREATED LEGENDARY “TOOTH” TV-COMMERCIAL FOR ASCRUM-AMSTERDAM RUGBY CLUB; paid for by the Hans Brinker Budget Hotel; directed by Johan Kramer; recognized by Clio for achievement in low-budget TV production; featured in '2 kilo' volume of KesslesKramer, the famous Dutch design agency

Los Angeles

The Weather Channel, national campaignTaco Bell, national broadcast campaign, radioCoinstar, national campaign, print

Next Mba, Marketing

Ba, Film

Copywriting

Drama/Theatre Arts And Stagecraft

Level 5A, Improvisational Theatre