Matthew Herrera

Matthew Herrera Email and Phone Number

Digital Marketing Coordinator | e-Commerce | Amazon Catalog Optimization @ Aisle3
new york, new york, united states
Matthew Herrera's Location
Las Vegas, Nevada, United States, United States
Matthew Herrera's Contact Details

Matthew Herrera work email

Matthew Herrera personal email

n/a
About Matthew Herrera

As a results-oriented software engineer with a robust foundation in problem analysis and innovative solution development, I seamlessly transitioned from a successful 4-year tenure in Digital Marketing. Leveraging my expertise, I played a pivotal role in optimizing key metrics such as conversion rates and strategically determining catalog assortments based on profitability for prominent brands. With a proven ability to build websites, troubleshoot code, and align technical solutions with overarching business objectives, I bring a unique blend of technical acumen and strategic thinking to help organizations achieve their yearly goals.

Matthew Herrera's Current Company Details
Aisle3

Aisle3

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Digital Marketing Coordinator | e-Commerce | Amazon Catalog Optimization
new york, new york, united states
Website:
aisle3agency.com
Employees:
5
Matthew Herrera Work Experience Details
  • Aisle3
    Catalog Manager
    Aisle3 Dec 2022 - Present
    - Conduct comprehensive catalog optimization for diverse brands on Amazon resulting in enhanced visibility, improved product discoverability, and increased sales performance.- Spearhead A/B testing initiatives on product detail pages, implementing and analyzing various strategies to systematically boost Conversion Rates (CVR) and overall sales.- Proactively manage troubleshooting cases, ensuring strict adherence to Amazon guidelines and policies. Successfully resolve compliance issues, maintaining seamless operations for all clients and safeguarding their online presence.
  • Aisle3
    Catalog Coordinator
    Aisle3 Jul 2021 - Dec 2022
  • Iqair
    Marketing Coordinator
    Iqair Jul 2020 - May 2021
    La Mirada, California, United States
    - Managed entire Amazon account from advertising to catalog optimization. Under my management, we saw multiple months of sales reaching over $1M, due to organic SEO optimization and ad strategy.- Optimized the affiliate marketing network to bring more sales and traffic to the brand website.- Managed the Google Ads and Shopping accounts for the Canada region
  • Iqair
    Digital Marketing Intern
    Iqair Mar 2020 - Jun 2020
    La Mirada, California, United States
  • Gbk Productions
    Talent Handler
    Gbk Productions Jul 2019 - Mar 2020
    Beverly Hills, California
    - assisted talent through gifting suite- introduced talent to sponsors- Carried gift bag for talent throughout the event- assisted GBK staff with any other tasks that needed to be doneEvents I have worked:ESPY’s - July 2019American Music Awards - November 2019Golden Globes - December 2019
  • Avenge Marketing
    Marketing Coordinator
    Avenge Marketing Apr 2019 - Nov 2019
    - Created digital marketing campaigns to bring in more revenue, acquire new customers, and maintain or win-back current customerso achieved this through inbound, email, and social media marketingo also gained experience in creating landing pages and sales funnelso emails would generate $1,500 of revenue on average and also help keep and win-back customers- Handled social media marketing for accounts.o Ran campaigns through Instagram, Facebook, Pinterest, and Twittero Biggest account I handled had 40k + followers and was growing still.o Also used social media campaigns to create sales leads- Handled minor Photoshop projects, but was mostly the liaison between the graphic design team and the rest of the marketing team to ensure graphics were in line with our campaigns.- Did keyword and backlink research for SEO purposes
  • Topnotch Music
    A&R/Marketing Intern
    Topnotch Music Mar 2018 - Sep 2018
    Los Angeles, California
    - Researched independent artists through multiple channels including college radio and SoundCloudo Reached out to them to offer marketing and promotional services- Assisted with marketing music artists signed to the company

Matthew Herrera Skills

Leadership Social Media Entertainment Industry Klaviyo Digital Marketing Seo Semrush Microsoft Office Microsoft Word Microsoft Excel Project Coordination Search Engine Marketing Customer Service Digital Marketing Analytics Social Media Marketing Email Marketing Management Computer Literacy Marketing Strategy Shopify

Matthew Herrera Education Details

Frequently Asked Questions about Matthew Herrera

What company does Matthew Herrera work for?

Matthew Herrera works for Aisle3

What is Matthew Herrera's role at the current company?

Matthew Herrera's current role is Digital Marketing Coordinator | e-Commerce | Amazon Catalog Optimization.

What is Matthew Herrera's email address?

Matthew Herrera's email address is mh****@****air.com

What schools did Matthew Herrera attend?

Matthew Herrera attended California State Polytechnic University-Pomona, General Assembly.

What skills is Matthew Herrera known for?

Matthew Herrera has skills like Leadership, Social Media, Entertainment Industry, Klaviyo, Digital Marketing, Seo, Semrush, Microsoft Office, Microsoft Word, Microsoft Excel, Project Coordination, Search Engine Marketing.

Who are Matthew Herrera's colleagues?

Matthew Herrera's colleagues are Lauren Taylor, Nicole Grubstein.

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