Matthew Herrera Email & Phone Number

- Conduct comprehensive catalog optimization for diverse brands on Amazon resulting in enhanced visibility, improved product discoverability, and increased sales performance.- Spearhead A/B testing initiatives on product detail pages, implementing and analyzing various strategies to systematically boost Conversion Rates (CVR) and overall sales.- Proactively manage troubleshooting cases, ensuring strict adherence to Amazon guidelines and policies. Successfully resolve compliance issues, maintaining seamless operations for all clients and safeguarding their online presence.

La Mirada, California, United States

- Managed entire Amazon account from advertising to catalog optimization. Under my management, we saw multiple months of sales reaching over $1M, due to organic SEO optimization and ad strategy.- Optimized the affiliate marketing network to bring more sales and traffic to the brand website.- Managed the Google Ads and Shopping accounts for the Canada region

La Mirada, California, United States

Beverly Hills, California

- assisted talent through gifting suite- introduced talent to sponsors- Carried gift bag for talent throughout the event- assisted GBK staff with any other tasks that needed to be doneEvents I have worked:ESPY’s - July 2019American Music Awards - November 2019Golden Globes - December 2019

- Created digital marketing campaigns to bring in more revenue, acquire new customers, and maintain or win-back current customerso achieved this through inbound, email, and social media marketingo also gained experience in creating landing pages and sales funnelso emails would generate $1,500 of revenue on average and also help keep and win-back customers- Handled social media marketing for accounts.o Ran campaigns through Instagram, Facebook, Pinterest, and Twittero Biggest account I handled had 40k + followers and was growing still.o Also used social media campaigns to create sales leads- Handled minor Photoshop projects, but was mostly the liaison between the graphic design team and the rest of the marketing team to ensure graphics were in line with our campaigns.- Did keyword and backlink research for SEO purposes

Los Angeles, California

- Researched independent artists through multiple channels including college radio and SoundCloudo Reached out to them to offer marketing and promotional services- Assisted with marketing music artists signed to the company

Bachelor Of Science - Bs, Marketing

Activities and Societies: Chi Rho Omicron

Certificate, Computer Software Engineering

Part-time student in the Software Engineering Immersive program. Utilized a hands-on approach to practice user-centered design | Data.