Michael Heughens Email & Phone Number

Greater Detroit Area

Greater Chicago Area

Greater Detroit Area

Royal Oak, Mi

3DEXCITE is the leading, one-stop-provider of high-end software, consulting and creative services in professional, 3D visualization. Through creative, photorealistic Computer Generated Imagery (CGI) 3DEXCITE enables innovative sales and marketing advantages and new dimensions of emotional brand staging.I lead a 13 person Account Management team responsible for developing CGI content strategies for our largest global client; General Motors (GM). I managed senior level client… Show more 3DEXCITE is the leading, one-stop-provider of high-end software, consulting and creative services in professional, 3D visualization. Through creative, photorealistic Computer Generated Imagery (CGI) 3DEXCITE enables innovative sales and marketing advantages and new dimensions of emotional brand staging.I lead a 13 person Account Management team responsible for developing CGI content strategies for our largest global client; General Motors (GM). I managed senior level client relationships across all four GM brands (Chevrolet, Cadillac, Bucik and GMC) and their advertising agencies to produce digital content and user experiences that enabled their lower funnel .COM vehicle configurators, point of sale systems and auto show events. Show less

Greater Detroit Area

Leading the redesign of 10 Hilton Worldwide brand e-commerce sites. Brands include Waldorf Astoria, Conrad, Hilton, Embassy Suites, Double Tree, Hampton Inn, Hilton Garden Inn, Homewood Suites, Home 2 and Hilton Honors (HHonors).

Greater Detroit Area

Intersect is a digital marketing production company employing advertising professionals who have chosen to focus on solving a specific, ongoing and growing challenge for our digital and traditional agency clients: providing quality digital marketing production that is reliable, available, scalable, on time and within budget. As the Vice President of Client Services my primary responsibilities include business development, client/account relationship management and the overall management of… Show more Intersect is a digital marketing production company employing advertising professionals who have chosen to focus on solving a specific, ongoing and growing challenge for our digital and traditional agency clients: providing quality digital marketing production that is reliable, available, scalable, on time and within budget. As the Vice President of Client Services my primary responsibilities include business development, client/account relationship management and the overall management of our delivery operations. Show less

Greater Detroit Area

National Jeep Brand Account LeadManaged all aspects of Jeep’s online business including website strategy and development (jeep.com), product/brand launch campaigns, online advertising, search engine optimization/marketing and social media campaign and content development.Detroit Office PMOServed as the Organic-Detroit Program Management Office (PMO) responsible for developing and implementing a delivery operations strategy required to handle a year over year (2006-2007) growth… Show more National Jeep Brand Account LeadManaged all aspects of Jeep’s online business including website strategy and development (jeep.com), product/brand launch campaigns, online advertising, search engine optimization/marketing and social media campaign and content development.Detroit Office PMOServed as the Organic-Detroit Program Management Office (PMO) responsible for developing and implementing a delivery operations strategy required to handle a year over year (2006-2007) growth in excess of 50%. Responsible for program level financial management in agency retainer and fixed price, fixed time engagements.Geek Squad Account LeadPrimary engagement lead responsible for establishing a new interactive agency of record relationship with Best Buy/Geek Squad. Developed the initial response to the RFP, led the development of the initial master services agreement, and developed the primary statements of work and payment schedule as well as the overall agency retainer.National Dodge Brand Account LeadPrimary client/partner agency contact and overall Organic team leader responsible for delivering interactive strategies for the Dodge brand (dodge.com) focusing on vehicle launch campaigns, website development, online advertising and e-direct communications. Key interactive product launches included: the 2006 Dodge Charger, the 2007 Dodge Caliber, the 2007 Dodge Nitro and the 2007 Ram Chassis Cab. Show less

Greater Detroit Area

Managed an integrated team of Sapient, GM and third party vendors to define user, business and system requirements to streamline the fleet vehicle acquisition process. The strategy involved transitioning the existing standalone, backend legacy applications to a single web-enabled solution to improve the end user experience, reduce GM’s structural costs and support the growth of GM’s fleet and commercial market share.

Greater Detroit Area

Program manager responsible for the delivery of Ford Division, White Castle and Bosch interactive projects accounting for $15M in annual revenue. Sites include FordVehicles.com, MyFord.com, FordRacing.com and all additional Lifestyle and Ford Division Internet applications.

Greater Chicago Area

Led a ~30 person, multi-disciplinary team and 2 third party vendors through the re-architecture and re-design of Janus.com accounting for $13M in revenue. Teams were located in Chicago, IL, Denver, CO and San Francisco, CA. The site launched in December 2000. By March of 2001, 20% of Janus’ new accounts were opened online and sixty-two percent of all investors contacted Janus through the website versus thirty-four percent in March of 1999.Led a 13-person team to build a multi-year… Show more Led a ~30 person, multi-disciplinary team and 2 third party vendors through the re-architecture and re-design of Janus.com accounting for $13M in revenue. Teams were located in Chicago, IL, Denver, CO and San Francisco, CA. The site launched in December 2000. By March of 2001, 20% of Janus’ new accounts were opened online and sixty-two percent of all investors contacted Janus through the website versus thirty-four percent in March of 1999.Led a 13-person team to build a multi-year program with Allstate Financial to better enable its producers to position and sell a wide array of Allstate Financial products online. Show less

Greater Chicago Area

Supporting Caterpillar’s Dealer Service Systems initiative; identified and documented dealer business and functional requirements and interfaced with software development partners to ensure the requirements were implemented properly in each release of the Dealer Service System interface.

Detroit, Mi / Antwerp, Belgium / Chicago,Il

Successfully led a team of 13 technical support professionals responsible for providing help desk and desktop services to support 2000 end users at Adobe Software.Key contributor in the implementation of a new, multi-lingual, technical help desk in Antwerp, Belgium servicing 25,000 end-users throughout Europe, Middle East and Africa.Analyzed the General Motors Credit Card help desk technical infrastructure to make proactive recommendations to increase efficiencies and reduce… Show more Successfully led a team of 13 technical support professionals responsible for providing help desk and desktop services to support 2000 end users at Adobe Software.Key contributor in the implementation of a new, multi-lingual, technical help desk in Antwerp, Belgium servicing 25,000 end-users throughout Europe, Middle East and Africa.Analyzed the General Motors Credit Card help desk technical infrastructure to make proactive recommendations to increase efficiencies and reduce operating costs by automating help desk services through the implementation of voice technologies. Show less

Ba

Education record

Executive Education