- Creates, writes and pitches engaging branded content stories and projects to clients and agencies in a variety of verticals, including outdoor, travel, automotive, hospitality and entertainment - Storyboards, shoots, and edits high-quality branded content, both photography and videography, for clients, with a focus on compelling and engaging storytelling.- Fosters, builds, and manages strong relationships with clients and media agencies- Manages Expedition Rove social media accounts, including Instagram, Facebook, and YouTube, with a focus on producing impactful content that increases brand awareness and social engagement- Works closely with media outlets and magazines to write editorial features to gain additional coverage of projects and stories

- Increased the channel’s social media following from 19K to 90K in just 90 days through data-driven growth strategies.- Designed and executed a social media framework and content strategy to enhance brand visibility and engagement.- Directed and implemented a comprehensive rebrand, refreshing the company’s visual and narrative identity.- Developed and launched a coffee product line, managing all aspects of branding, packaging design, cost analysis, and marketing roll-outAmbition Strikes is a rapidly growing YouTube channel led by Riley and Courtney Casey, showcasing off-grid living and DIY construction projects to an audience of over 600K subscribers.

- Collaborates closely with the editorial, digital and video teams to develop cross platform ideas for clients- Creates strategic media plans for partners based on individual client or agency KPIs- Develops and maintains relationships with key agencies and clients- Writes proposals and deliver presentations and media plans in response to client and agency briefs in a quick and timely manner

- Managed client and agency relationships for over 50 key accounts across multiple client categories- Created and presented strategic advertising partnership proposals in response to RFPs- Represented Bonnier at client and agency meetings, and trade shows across the U.S., building strong relationships with key decision makers- Collaborated with internal teams to create content-based opportunities and media plans for brands, leveraging Print, Digital and Social outlets- Proactively sought out new partnerships and brought in new business

- Communicated with a wide range of stakeholders, including colleagues, managers, clients and agencies to project manage paid digital media advertising campaigns for over 150 campaigns, totaling over $1.2M+ in digital advertising revenue.- Optimized campaigns based off KPIs analysis- Completed all campaign reports, to showcase the ROI for each campaign- Lead the implementation of a new project management system and delivered crucial feedback to the company's executive team to build a more effective workflow

- Proactively identified advertising opportunities and developed out-of-the-box, creative, campaigns that would increase revenue and result in strong ROI for advertising partners- Wrote and designed B2B proposals for over 120 brands, leveraging Bonnier’s Travel media outlets, resulting in $1.36M in revenue for the Bonnier Travel Group.- Worked with Campaign Management team to optimize campaigns based on KPI metrics - Managed all business opportunities with CRM system for accurate forecasting