Analyse et Restitutions Panel Consommateurs sur l'univers PGC (Produits de Grande Consommation).PénétrationFréquence d'achatFidélitéPar profilsEnseignesRégions

In charge of the implementation and assessment of the Sanofi CHC European Commercial & Business Operations strategy in collaboration with the Head of Trade & Commercial Excellence CHC Europe.- Participation to all the key topics defined by the Head of Trade & Commercial Excellence CHC Europe and provide support for their implementations in the subsidiaries- Business Intelligence and anticipation of the commercial environment of Europe- Implementation and follow-up of performance KPIs to assess the CHC Commercial Operationso Distribution and Visibility in POS- Monitoring of the commercial poilicies of the subsidiaries (Gross to Net investments)- Lead on “ad hoc” commercial topics ((Trade Marketing, Field and HQ sales, Key accounts,e-commerce et CRM)- Development and implementation of innovative and efficient approaches in POS.- Definition, sharing and implementation of best practice across the different countries- Organization of the commercial seminaries

Contribution to the development of the promotion mix with the support of internal services (Medical, Regulatory, Sales, Trade Marketing…) and external collaborators (Communications and media agencies):- Communication campaign towards pharmacists and consumers (TV, press, digital)- Trade marketing tools (POS material, vitrines, brand visibility tools in store…)- Commercial tools (Sales catalogue, training tools…)Contribution to the quantitative and qualitative market analysis (performance tracking, follow-up of qualitative/quantitative surveys for consumers/pharmacists.Competitors and environment monitoring in order to feed the marketing strategy and support the development of operational action plans.

Conception and update of the marketing reports on the IT/Office/Consumer Electronics markets according to the customers’ specifications- Check of the reliability of the collected data at the POS and brand level in the deliverables - Analysis of the trends of the different markets- Follow-up on the good delivery of the reportings- Management of the customers’ requests

Tracking and analysis of the commercial performance of the “Automobile” business unit:- Strategic analysis of the tyre market- Conception and analysis of the Sell In and Sell Out dashboards- Conception of the price books (Price charts consolidation and in charge of graphic development with the support of an agency)- Support to the field force for communication on performances- Conception of tools dedicated to field force and marketing

- In charge of the daily reporting of the restaurant's performance (Net Sales, number of customers, losses...).- Organization of services: forecasts of productions, stock and staff management.

- Selling of telecommunication services and products.- Advice towards customers.- Management of the afer-sales sevice of the point of sales (Product and invoicing)