crafting magnetic visual content becomes more delicate.Crafters was founded with an authentic, in-depth understanding of:- how a brand can best express itself at all times- how to attract and interact with a constantly-evolving audience- the most effective growth dynamicsBy housing some of the most experienced visual craftsmen and craftswomen,future-oriented technology and techniques, and an incubator space, we upgrade the life of mature and newborn brands.

-Determine the best media outlet mix for promotional strategies-Monitor all online ad campaigns -Optimize advertising strategies for varying audiences and channels-Negotiate with media channels to close competitive deals-Build long-term relationships with media influencers to promote all agency clients -Recruit local creative talents and media experts-Support the creative team with the local insights and best media trends-Review all client’s financial statements and evaluate the P&L of the agency

-Plan and execute all social media, display/programmatic advertising, web, SEO/SEM, marketing database, email.-Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)-Identify trends and insights, and optimize spend and performance based on the insights-Brainstorm new and creative growth strategies-Plan, execute, and measure experiments and conversion tests-UX User Experience -Instrument conversion points and optimize user funnels-Collaborate with agencies and other vendor partners-Influencers Management-Media buying and planning

1. New Business Development *Prospect for potential new clients and turn this into increased business. *Meet potential clients by growing, maintaining, and leveraging your network. *Identify potential clients, and the decision makers within the client organization. *Plan approaches and pitches. *Participate in pricing the solution/service. 2. Client Retention *Present new products and services and enhance existing relationships. *Work with technical staff and other internal colleagues to meet customer needs. *Arrange and participate in internal and external client debriefs.3. Business Development Planning *Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends. *Present to and consult with mid and senior level management on business trends with a view to developing new services, products, and distribution channels. *Identify opportunities for campaigns, services, and distribution channels that will lead to an increase in sales. *Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators.4. Client Servicing for Newly Acquired Accounts *Service a newly acquired account until the account is transferred to client servicing (1-­‐2 Months) *Service project based accounts (One-­‐time project accounts) *Attend strategic client servicing meetings when senior managers are present form the client side 5.Management and Research *Submit weekly progress reports (APS) and ensure data is accurate. *Ensure that data is accurately entered and managed within the company’s Track System or other sales management system. *Understand the company’s goal and purpose so that will continual to enhance the company’s performance.

*Creating a portfolio of client accounts and monitoring the ongoing activities related to them.*Managing, reviewing progress and delivering the client’s projects.*Conducting meetings with the clients as well as informing them about the current work status of their projects.*Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients.*Identifying accounts whose revenue may be shrinking so as to address any ‘at risk’ customers and reach out to these accounts to ensure they are retained.*Monitoring work performance of colleagues and setting sales targets.*Recruiting and training new account executives.