Mark Hobart Email & Phone Number

Melbourne, Victoria, Australia

TRA is an insight agency that combines understanding of human behaviour with intelligent data capability to help clients navigate uncertainty and answer complex problems. It does this by putting people at the heart of the organisations it works with through extensive use of research, analytics, strategy, culture and design. It is part of TRA Group, that manages client relationships through its offices in Auckland and Melbourne. Other businesses in TRA Group include Zavy, a social media insights and listening tool and the brand health platform Tracksuit. TRA’s reputation for innovation and effectiveness is well established. In 2018 TRA was awarded Gold for the most effective piece of insights work globally by ESOMAR. In 2020 & 2018 they were awarded Best Innovation Programme and was named 5th most innovative media or marketing company in Australasia by the Australian Financial Review. https://www.theresearchagency.com

Melbourne, Australia

We are a group of inquisitive minds that make sense of the relationships that exist between people, brands, and the culture they share. In doing so, we unlock opportunities for growth with inspiring strategies that engage consumers and create cultural meaning. We collaborate with academics, opinion leaders and our clients to push boundaries and create new possibilities. https://thelabstrategy.com

Melbourne, Australia

Drive the delivery of brand strategy projects, from discovery and market research to development of strategic directions and plans, and briefs to creatives and implementation specialists. PUSH Collective is an Australian-based brand consultancy working with organisations undergoing deep business and cultural transformations across a wide range of sectors, from banking and fashion to universities and sports. Our team includes brand strategists, market researchers, designers and writers who like to think big and tackle difficult questions.Learn more about PUSH Collective at http://pushcollective.com

Melbourne, Australia

Developing thought-leadership and setting strategic direction for the TNS Innovation & Product Development practice. Acting as a trusted advisor to clients and prospects, growing client revenues and profitability through development and activation of innovation best practices. Member of executive leadership team, accountable for business performance and developing strategy and leading its execution. During 2016, interim head of TNS Melbourne office, responsible for P&L, business development, client services, recruitment and culture for office of 35 staff. Clients included: AGL, Bendigo Kangan Institute, Café Press, Coca-Cola, Don KRC, Hungry Jacks, KraftHeinz, Lion, L'Oreal, Mars, McCain, Mondelez, Reflex, Sportsbet, Suncorp, Telstra, Treasury Wine Estates, Vitasoy, Viva Energy. Kantar TNS is part of Kantar, the data investment management division of WPP and one of the world's largest insight, information and consultancy groups.

London, United Kingdom

Leadership role within the Technology division of Kantar TNS UK. Leading a portfolio of technology sector key accounts, solving business challenges across the areas of customer experience, brand strategy, innovation/NPD, retail and shopper. Clients included: Carphone Warehouse, Microsoft, Orange, Ricoh, Samsung, Skype, Sony, T-Mobile. Kantar TNS Technology is a global sector team within Kantar TNS dedicated to partnering with technology sector clients with deep sector expertise across verticals including telecommunications, device manufacturing, content and entertainment production, online retailing, digital publishing.

London, United Kingdom

Responsible for the global relationship with Vodafone. Led the delivery of all insight-based consulting projects for Vodafone Group Marketing and for all global research programs covering Vodafone operating companies. Projects included global best practice guidelines, customer experience framework development, brand strategy and product portfolio optimisation. Led research teams and client relationships in over 20 countries.

Mid-sized independent research consultancy where I worked directly on all elements of research projects giving me a robust foundation in the fundamentals of both qual and quant research and statistics. Various roles over 5 years, culminating with Senior Research Analyst role, with key account management and project leadership responsibilities.

Bachelor Of Arts, Film & Television Production

Master Of Business, Communication Studies

Bachelor Of Business, Marketing