Responsible for driving the strategy & vision for the customer facing websites of King Arthur Baking. I work and collaborate with other leaders, departments, and external service providers to continuously improve and enhance the customer facing websites of King Arthur Baking Co.

At King Arthur Flour I lead our eCommerce and Web Development program. I manage a small team of developers, engineers, content managers, and outside resources to meet and exceed the expectations of my fellow employee/owners. eCommerce, Wireframing/UX, Web Analytics, SEO/SEM, and CRO are some of the things I love working on

I helped Higher Ed, Health Care, and Manufacturing companies get the most out of their relationship with SilverTech. Activities included information architecture, internet marketing, project management, strategic planning and advice.

Hoeferweb helps organizations large and small to define, develop, and manage internet marketing and e-commerce projects. We often serve as an "outsourced" Internet Marketing Director for organizations that can not afford to bring such skills in house.

Responsible for developing curriculum & program focus, advising students, recruiting and evaluating faculty. I oversee the Capstone (Thesis) process, develop special events, workshops, and teach Internet Marketing.

Lead professional responsible for creating high-value web communication strategies for clients of this Drupal focused web development firm.- Led strategic planning workshops to develop goals, metrics and project success criteria.- Developed documentation for development activities (wireframes, site maps, user stories, backlog, etc.)- Responsible for web project implementations ranging from simple micro-sites to robust extranet and ecommerce systems- Introduced “Social Networking” capabilities to clients via web site “Twitter” integration and “YouTube” channels to bring their content to a wider audience- Co-led Social Media Marketing workshop for the Greater Keene Chamber of Commerce.- Fulfilled various Sales and Account Management activities such as sales presentations and developing RFP responses.

Responsible for direction and strategy of the public, private, and agent facing websites of the Hanover Insurance group, a 2.3B insurance carrier headquartered in Worcester MA. Directed the development of product and lead generation micro-sites http://www.hanoverprofessionals.com, and http://www.therightadivce.com

Primary professional responsible for daily operation of twelve MARKEM websites. Additional responsibilities included development of strategic plans for customer facing websites, search engine strategy and delivering world- class web experiences to MARKEM customers.- Created 400 web leads for the MARKEM sales force via markem.com in FY 2006- Improved marketing team efficiency by leading the development of an online “case study” tool- Implemented web analytics program that allowed for targeted high value improvements - Designed and launched search engine optimization and search engine marketing programs to ensure satisfactory results in both paid and organic search results

Member of Information Technology leadership team. Responsible for developing, maintaining and improving web interfaces and strategy. Leadership and performance responsibilities for 10 staff.- Led team of internal and external programming professionals though data conversion of three legacy ERP systems to Oracle 11.5.9- Assisted in the selection of vendors for multi-million dollar ERP contract- Improved company communication and collaboration by redesigning and leading the development of company Intranet; solution included company directory, employee goal system, departmental pages, Wikis and Blogs- Improved sales leads via introduction of websites in Canada, Mexico, China, and Brazil- MARKEM website won New Hampshire’s Best B2B website Jan 2006

Responsible for working with sales, marketing and technical service to attract and service potential MARKEM customers on the web. Lead responsibility for look & feel/navigation, creating relationships with eMarketplaces and online marketing relationships with OEM’s and other partners.- Improved sales lead generation via launch of European “Business Center” websites- Developed graphic design and look and feel for MARKEM website- Improved website usability by conducting face-to-face customer usability reviews- Led e-Commerce trial to sell legacy supplies via Thomas Register