Michaela Hoffman Email & Phone Number

New York, United States

• Developed and executed integrated marketing campaigns across digital, social, print, and out-of-home channels
• Coordinated multiple aspects of campaigns to ensure timely execution and alignment with strategic objectives
• Conducted market research to gather insights and measure customer satisfaction, informing future strategies
• Collaborated cross-functionally to produce and optimize educational content and ensure consistent brand messaging
• Created compelling creative assets to support multi-channel marketing efforts

Obtained Series 7 and Series 66 licenses.

• Provided outstanding service to clients and prospects to ensure their satisfaction
• Obtained Series 7 and Series 66 Licenses and actively engaged in available training to stay up-to-date on policies and procedures
• Developed process improvements to achieve service goals
• Supported team marketing strategies by assisting in planning social media and email campaigns, client events and seminars
• Performed administrative duties that support Financial Advisors in daily business, including coordination of meetings, preparing client meetings reports, and inputting orders on behalf of Financial Advisor

Greater New York City Area

New York, New York

• Collaborated with digital team on email marketing, digital analytics, SEO, SEM and brand marketing projects for both representative and customer-facing communication
• Oversaw and owned functional aspects of project management including building project and deployment plans to improve UX of customer-facing website
• Worked closely with internal site visitor reporting/tracking software, including Google Analytics, and ContentSquare to improve communication efforts across all platforms of communication
• Supported digital marketing with compilation and coordination on project briefings, daily marketing reports, and meetings

Greater New York City Area

• Managed and tracked samples (press or commercial) that are shared worldwide
• Created seminars for store product training done by retail / wholesale teams
• Worked alongside Director of Public Relations & Wholesale Senior Account Executive on analysis: trend analysis, competitive analysis, client analysis, etc.
• Performed store visits in NYC that sell the product
• Coordinated/organized all shipments to/from the US office, to/from Italy or clients, to/from retail stores and wholesale partners

New York, NY

• Collaborated with digital marketing team on email marketing, digital analytics, paid media, and website marketing projects
• Provided email marketing coordination and support with email calendar and email recaps
• Supported digital marketing with compilation and coordination on project briefings, daily marketing recaps, and meetings
• Provided ad-hoc support of QA, special projects, webpage launches, new initiatives and detailed business reporting
• Worked closely with internal site visitor reporting/tracking software, including Google Analytics, Listtrak, etc.

New York, NY

• Researched, reported, and wrote one to three articles per week for the paper
• Appointed as editor of beauty and style blog, Violet Vision, in Spring of 2017
• Conducted field reporting on various fashion and beauty trends within NYU and NYC
• Attended and reviewed runway shows featured during NYFW: Men’s and NYFW

Bachelor Of Science - Bs, Media, Culture, And Communication/Business Studie, 3.8

Activities and Societies: University Honors Scholar (2020) Dean’s List: NYU's Honors Society (2017, 2018, 2019) Dean's Circle: Liberal.

Liberal Studies/Economics

Studied abroad my spring semester, from January to May 2018.

High School

Activities and Societies: RoundSquare Ambassador, Amnesty International Choir/Inner Choir, Campus Players.