Tintin (Brand Director)
CurrentAs a Brand Director, I lead one Business Unit with the following accounts - Perfetti Van Melle, ACI-CORO, VOA Bangla, MGI Group (6 Major Brands), ACI Pure, Asian Paints, Lafarge Holcim, United Group, IPDC etc. Where my responsibilities, as such include: • Leading client accounts within the agency, with overall responsibility for the client-agency relationship.• Working with planners to interrogate client briefs by challenging and asking questions, to develop communications briefs that meet business needs in an effective and accountable way. This is done in collaboration with Media Planners and Strategists from roster agencies to ensure integrated work is delivered for the client.• Supporting the Account Planner in writing inspirational creative briefs and going on to direct the strategic development of creative work, presenting and selling this effectively to clients.• Ensuring the profitability and growth of client accounts.• Identifying, developing and converting new business opportunities with existing and future agency clients.• Negotiating contracts and fees with marketing directors and client procurement personnel.• Managing the work, performance and professional development of team members.• Reporting key financial and team data to the agency’s senior leadership, finance and human resources departments.• Maintaining a detailed awareness of relevant market trends affecting their accounts and developments in the wider advertising and communications industry.
